Remove Blogger Remove Differentiation Remove Education Remove Linkedin

PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Corporate bloggers have a marketing agenda, for example. On Google+ or LinkedIn?

CPA 22

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

Biro at TalentCulture writes passionately and practically about encouraging girls and young women to pursue science, technology, engineering and math (STEM) education, blogging about women in STEM and STEM recruiting.

Trending Sources

The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results.

Tools 79

20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary.

5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Firms need to differentiate through brand experience. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. We all know that real change starts with a shift in thinking.

Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)

Hinge Marketing

Our own research at RAIN Group has clearly shown that the #1 reason why buyers buy from one firm versus another is “because the seller educated (me) with new ideas and perspectives.” Does that mean every seller should simply become a fulltime blogger?

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Educating about potential solutions to the problem.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Educating about potential solutions to the problem.

The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

One of the most effective ways for a professional to share their specific expertise with the marketplace is through educational content : blogs, magazine articles, videos, and other forms of content designed to teach audiences useful skills and lessons related to their industries.

Not Getting What You Want From Blogging? Ask These 11 Questions

Hubspot

The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. You did it. You started blogging for your business. Insert victorious music here.].

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Advice for students: buy yourname.com to secure your brand, make a video resume, start a Wordpress blog, use Google Reader, participate (comment on blogs and link to them), get on Facebook and LinkedIn, network, and more (see slideshow below): | View | Upload your own. linkedin.

Class 77

Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts

Hinge Marketing

If blogger’s block is taking its toll on your architecture firm’s marketing efforts, take a look at the following 7 tips for writing more and better blog posts: Get Linked! Join LinkedIn Groups where your target audience gathers and read up on their issues, questions, and concerns. If you’ve got an alternate take on an issue or can offer a solution to a problem they raise, you can differentiate yourself from others in your industry and grow your reputation too.

Visible Expert Profile: Tim Ash

Hinge Marketing

Tim estimates that he now spends 2/3 of his time educating and spreading the word, and about 1/3 working with key strategic clients. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. The Value of Design in Brand Differentiation Top 5 CPA Marketing Myths

CPA 9

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

8217; On Linkedin. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Unfortunately, this happens, even to the most prolific business bloggers. Find her on Twitter and LinkedIn. Linkedin (93).