Convince & Convert

MARCH 23, 2015

Now, you have to close the deal and ensure that they become customers. The following are a few strategies for getting your prospects to make the leap from potential to secured customers. A free trial run shows potential customers exactly how your product works. You’ve successfully converted your B2B leads into prospects.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

Optinmonster

MARCH 30, 2024

Implementing social proof such as recent customer activity takes less than five minutes to set up and deploy on your site with a great social proof tool like TrustPulse. In particular, social proof has helped companies: Build customer trust. Validate and simplify customer’s buying decisions. What is social proof?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Hubspot

MAY 2, 2019

In the mid-1930s, Sylvan Goldman , the owner of the Humpty Dumpty supermarket chain in Oklahoma City, noticed his customers would stop shopping once their basket got too heavy. It actually repelled some of Goldman’s customers from his supermarket chain. Since Goldman licensed his shopping cart design, he became a multi-millionaire.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Take control of the narrative by sharing customer feedback as marketing content. Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

SpotMe Blog

NOVEMBER 15, 2023

Staying connected and responsive to customers builds loyalty and boosts prescriptions long-term. In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Referral marketing, on the other hand, leverages customers who love what you do. Bloggers/influencers.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Tomorrow People

SEPTEMBER 13, 2012

Ryanair bullies a blogger. In 2009, Ryanair took customer service to a whole new level of foolish when they took umbrage at blogger Jason Roe for pointing out a glitch on their website that allowed a user to book a flight for free. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Vidyard

AUGUST 10, 2018

We here at Vidyard enjoy a good conference as much as the next marketer—we love hearing from leaders in our field, connecting with peers and prospects, and of course, coming home with lots of free swag. But the conferences we get most excited about are the ones that include a focus on our favourite medium— video.

Peer-to-peer 51

Peer-to-peer Video Marketing Conference Storytelling 51

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Sprout Social

MARCH 8, 2017

Social media influencers are power users who can help your potential customers make a buying decision through social networking. Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service. Grill and barbecue pit builders.

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Tony Zambito

JULY 24, 2011

  While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.  From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

ConvertKit

AUGUST 7, 2020

Why is organic Instagram growth so difficult? 5 simple tips to organically grow your Instagram following. Plant the seeds of organic Instagram growth. “If only I could get more followers on Instagram, this whole online business thing might get easier.” ” It's a problem I hear all the time from new creators.

Organization 69

Organization Peer-to-peer Ideal Customer Profiles Organic Leads 69

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video. Want to know more?

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

BenchmarkONE

NOVEMBER 24, 2021

Your customers spend a lot of their free time on their social media networks, but so do your employees. Though bloggers and social media celebrities certainly have large followings, it’s not so uncommon for regular people to have hundreds or thousands of followers too. But, there is also a way to take advantage of such a resource.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

Webbiquity

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. How can you get more links to your blog?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

OCTOBER 14, 2014

And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Find the answers to those questions and more in these helpful guides from professional speakers.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Convince & Convert

MARCH 4, 2016

If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. Choose the Right Topic. Style First. Trending Topics. Switch Angles.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

ViewPoint

NOVEMBER 27, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. Sometimes those people are us! So after all these years what have we learned? Well, that’s bull.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

Chris Koch

JUNE 25, 2010

First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) How can we help customers be extroverts? Those numbers look bad, but we have to think of them from our customers’ perspectives. Those numbers look bad, but we have to think of them from our customers’ perspectives. What do you think?

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Outgrow

DECEMBER 8, 2020

Interactive marketing quizzes are a great way to know your customers better and engage them like never before. Moreover, interactive quizzes are an exceptional marketing strategy to deliver instant value to customers and delight them with customized recommendations. Did you know? Now, who would mind that? Not us, for sure!

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

BuzzSumo

MAY 9, 2019

According to a BuzzSumo + Mantis Research report , the marketing-focused benefits B2Bs regularly see from research they undertook and published themselves include: Traffic Social shares High-profile mentions from bloggers, influencers, media, etc. Blog engagement is a fickle metric. Guesswork will NOT work. Original Research.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Webbiquity

FEBRUARY 9, 2010

Somewhat surprisingly, increasing customer support quality and decreasing support costs were identified as the least important objectives, with only about a third of companies in the MarketingSherpa benchmarking study planning to target and measure these goals. In business and consumer services, the figures are 54% increase, 1% decrease.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude. The people you meet. Highlights from my Fall Schedule.

Social Media 127

Social Media Media Blogger Co-Registration 127

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. Is Your White Paper a Sales Pitch in Disguise? So, now what?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SnapApp

JANUARY 22, 2019

An SQL has been researched and evaluated by both the marketing and sales teams and determined that the individual has serious potential to convert into a paying customer. An SQL has been researched and evaluated by both the marketing and sales teams and determined that the individual has serious potential to convert into a paying customer.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

Hubspot

DECEMBER 20, 2018

Customizing your site pages and sections requires no coding knowledge due to the theme’s drag and drop builder. Customizing your site pages and sections requires no coding knowledge due to the theme’s drag and drop builder. There are also a variety of color palettes to customize your site with to match to your branding.

Best Practices 88

Best Practices Merchandising Template Peer-to-peer 88

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows their customers, as their collaborations with prominent designers have shown.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

Chris Koch

MARCH 19, 2010

Take an active role in social media by engaging with customers and influencers in the various forums where conversations are taking place. Monitoring can be used to discover customers and prospects that are most relevant for your offerings by observing the patterns and topics of their conversations. Image by HubSpot via Flickr.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Leadspace

JANUARY 4, 2017

The sophistication level is still barely past nascent, while the business impact of harnessing data and using it in real-time to fuel customer experience, conversion, purchase, etc., Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Paul Gillin

NOVEMBER 20, 2013

The PR agency for a startup called Social Rebate has been asking bloggers to comment on the company’s somewhat novel approach to brand ambassadorship. It also claims to have more than 200 retail customers, including Sprinkles Cupcakes and SitnSleep, although I couldn’t find any mention of Social Rebate on either of their websites.

Paid Search Agency 50

Paid Search Agency Brand Identity Branding Peer-to-peer 50

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

There are over 200 million blogs and 54% of bloggers post content or tweet daily. 34% of bloggers post opinions about products and brands. 78% of consumers trust peer recommendations while only 14% trust advertisement. Attract more prospects and engage customers. Why should I care about Social Networks? .

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Hinge Marketing

MARCH 2, 2016

If you don’t—and many new bloggers won’t—the first place to turn is Google. See what your peers are sharing on Twitter and LinkedIn, as well. According to Hinge research, high-growth professional services firms generate at least 40% new business online. You gain authoritative SEO backlinks to your website.

Webinar Metrics 48

Webinar Metrics Peer-to-peer Marketing & Strategy Content 48

accelerate agency

JUNE 3, 2020

Many people join LinkedIn because they like the idea of a social network for professionals. Others do so because they’ve been asked or told to somewhere along the way. However, whatever the reason, what’s clear is that most users fail to make the most of the platform. The social media platform can form a vital plank of your SEO efforts.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Online Marketing Institute

APRIL 4, 2011

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

APRIL 15, 2019

With 80% of Instagram users following at least one business , it makes sense you want to increase your own visibility and reach on the platform -- but with such immense competition, it can be a difficult task to accomplish. Fortunately, there are a few specific Instagram marketing strategies you can implement that have proven effective.

Examples 78

Examples Ad Exchange Tips Peer-to-peer 78

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100