Why CMOs Should Engage With Niche Bloggers

Modern Marketing

Effective CMOs operates at the nexus of the C-Suite and customer support – creating a brand voice that is authentic and effectively amplified in a way that doesn’t cheapen the message. Create a List of Niche Blogs Relevant to Your Target Customer.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. One of the best things about social media is that it can help you understand what your customers think about your products and services. This will improve customer engagement and trust.

Trending Sources

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts?

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Customers purchase—but fans purchase and then go on to spread the word about your business.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. If you're a HubSpot customer, you can bookmark your HubSpot Calendar App.

Earned-media micro-influencer marketing primer

Biznology

“Value in marketing, also known as customer-perceived value , is the difference between a prospective customer’s evaluation of the benefits and costs of one product when compared with others. Back then we called it blogger outreach and blogger engagement.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore).

How to Use Audience Engagement to Define Your Product

Salesfusion

Customer Interaction Guest Blogger The post How to Use Audience Engagement to Define Your Product appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

How to Find Great Guest Bloggers

Vertical Response

Including different perspectives in your company’s content strategy is a no-brainer: customers, partners, vendors and industry experts all add a new voice to your blog, spotlight your company’s reach and influence and even bring an audience with them.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore).

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. About Our Guest Blogger, Ashley Verrill. How do big brands measure up on social media?

How User Engagement Can Increase Onboarding

Salesfusion

Customer Interaction Guest Blogger The post How User Engagement Can Increase Onboarding appeared first on Salesfusion.

Social Media for Busy Business Bloggers

Writing on the Web

If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update.

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).

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Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

Blogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. BLOGGER – established 1999.

Book Review: Tales From a Veteran Blogger

Paul Gillin

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Furthermore, if you're a HubSpot user, you can even customize your blog settings to add an additional CTA to your RSS footer, which automatically displays at the end of every post in RSS. Note: HubSpot customers can easily A/B test CTAs using HubSpot's CTA tools.).

Insights Drive Better Customer Experience

Marketing Insider Group

We recently launched an e-book on slideshare covering The Future of Customer Experience. Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP.

New Blogger? Get Started on WordPress.com

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, wordpress.com is the way to go. The first step to becoming a WordPress blogger is to register your account. Basic customization options. Your custom domain name.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas?

How to Engage Bloggers Down the Long Tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Getting Sales and Marketing on the Same Page with Predictive Lead Scoring

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Guest Blogger Nurture Marketing

Want to Be a Better Blogger? Embrace Structure

Hubspot

If you''re a HubSpot COS customer, beginning today, you will have access to blogging blueprints right within your account. Blogging Blueprints are templates that can be used to help customers create blog content. What is the first step you take as you begin writing a blog post?

From Crumpled Atlases to GPS Systems

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"].

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later, Attack of the Customers on sale on Amazon ! Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Farming Out Customer Care.

12 Reasons You Should Prioritize Social Selling in 2014

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Guest Blogger Social Media

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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. He specializes in helping organizations understand and use social media to build their brands and strengthen customer relationships.

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Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. Many of my readers are busy professionals who don’t have a lot of time for blogging or social media.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. The point I want to emphasize is that everyone, journalists, bloggers, and even fiction writers can apply the SEO basics and become a better writer. No More Geek-Speak: SEO for Smart Bloggers.

In This Corner – The Marketing Manager

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Guest Blogger

Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

In other words, people are more likely to try a new restaurant that has well-written customer commentaries, regardless of the reviewers’ opinions. So why should online opinion – expressed in customer reviews – not be subject to the same type of editorial scrutiny?

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger

Hubspot

Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Most business bloggers can very rarely sit down to write a blog post without conducting some research along the way.

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support. Bottom line, the bloggers are the experts.

Effective types of native advertising for small businesses

Biznology

Pick one platform and engage with your customer base. Your familiarity with your customers and social media should give you ideas on what your customers most want to see. Those who click a promoted post are possible customers who want to hear what you have to offer.

In This Corner – The Sales Manager

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Guest Blogger

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events. Best Tips for Beginning Bloggers.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Image via CrunchBase.

PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

In other words, a press release on your website about an award you won is one thing, but blogging about how customers can handle an industry challenge is another. Corporate bloggers have a marketing agenda, for example. “We need PR and marketing.”