7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. One of the best things about social media is that it can help you understand what your customers think about your products and services. This will improve customer engagement and trust.

The One Thing That’s Better Than Knowing Your Customers

grow - Practical Marketing Solutions

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. However, there’s one thing that is even better than knowing your customers.

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The 30 possible ways you can create customer value

grow - Practical Marketing Solutions

30 ways to create customer value. Companies that could claim four or more value elements had, on average, three times the NPS of companies that focused on just one customer value, and 20 times the NPS of companies with none. By Mark Schaefer.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Soon, we will be able to quickly and accurately optimize everything for our readers and customers — a headline, an email subject line, a tweet. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here.

Lead your customers to your best online content: here’s how

Biznology

That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something.

Earned-media micro-influencer marketing primer

Biznology

“Value in marketing, also known as customer-perceived value , is the difference between a prospective customer’s evaluation of the benefits and costs of one product when compared with others. Back then we called it blogger outreach and blogger engagement.

I am a blogger. In other words, a piece of meat.

grow - Practical Marketing Solutions

If you are a blogger, expect to be copied, cheated, and ransacked. For example, An advertising firm in Chicago recently used one of my blog posts in their monthly marketing newsletter to customers, without permission, without attribution … as their own original material.

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How to engage bloggers down the long tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham.

What Does It Take to Offer a Great Customer Service Experience?

Salesfusion

The post What Does It Take to Offer a Great Customer Service Experience? Customer Interaction Guest Blogger appeared first on Salesfusion.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! This is probably the same reaction you will receive from other trustworthy bloggers, or at least I hope so!

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. A team of bloggers contributes content, with or without attribution. The single blogger strategy.

Social Media for Busy Business Bloggers

Writing on the Web

If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update.

Are we killing our customers with engagement?

grow - Practical Marketing Solutions

Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. The problem is, most customers don’t want a conversation with a company or its representatives.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore).

How to Use Audience Engagement to Define Your Product

Salesfusion

Customer Interaction Guest Blogger The post How to Use Audience Engagement to Define Your Product appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Why great customer service doesn’t matter like it used to

grow - Practical Marketing Solutions

At the end of all this work, their stated point of differentiation amounted to “we have great customer service.” Great customer service is like air. Everybody has great customer service because if you don’t you’ll be shellacked on customer review sites.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. About Our Guest Blogger, Ashley Verrill. How do big brands measure up on social media?

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

Brands caught on, flooding the Twittersphere with their own weird idea of customer engagement. Isn’t that where the customer engagement will be? The real story of customer engagement. What matters most is where our customers want to be found, where they want to engage.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore).

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).

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How User Engagement Can Increase Onboarding

Salesfusion

Customer Interaction Guest Blogger The post How User Engagement Can Increase Onboarding appeared first on Salesfusion.

How to Find Great Guest Bloggers

Vertical Response

Including different perspectives in your company’s content strategy is a no-brainer: customers, partners, vendors and industry experts all add a new voice to your blog, spotlight your company’s reach and influence and even bring an audience with them.

To be a great blogger, put on your b h mittens

grow - Practical Marketing Solutions

But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. The post To be a great blogger, put on your b h mittens appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. You want authenticity?

Insights Drive Better Customer Experience

B2B Marketing Insider

We recently launched an e-book on slideshare covering The Future of Customer Experience. Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP.

Book Review: Tales From a Veteran Blogger

Paul Gillin

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Furthermore, if you're a HubSpot user, you can even customize your blog settings to add an additional CTA to your RSS footer, which automatically displays at the end of every post in RSS. Note: HubSpot customers can easily A/B test CTAs using HubSpot's CTA tools.).

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

Blogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. BLOGGER – established 1999.

Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. Many of my readers are busy professionals who don’t have a lot of time for blogging or social media.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. The point I want to emphasize is that everyone, journalists, bloggers, and even fiction writers can apply the SEO basics and become a better writer. No More Geek-Speak: SEO for Smart Bloggers.

New Blogger? Get Started on WordPress.com

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, wordpress.com is the way to go. The first step to becoming a WordPress blogger is to register your account. Basic customization options. Your custom domain name.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas?

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums.

Getting Sales and Marketing on the Same Page with Predictive Lead Scoring

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Guest Blogger Nurture Marketing

How to Engage Bloggers Down the Long Tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Want to Be a Better Blogger? Embrace Structure

Hubspot

If you''re a HubSpot COS customer, beginning today, you will have access to blogging blueprints right within your account. Blogging Blueprints are templates that can be used to help customers create blog content. What is the first step you take as you begin writing a blog post?

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later, Attack of the Customers on sale on Amazon ! Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Farming Out Customer Care.

From Crumpled Atlases to GPS Systems

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. [one_half valign="middle"].

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28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

It does mean that you’re the most receptive and understanding of your customers’ needs,” the brilliant Wendy Marx offers half a dozen tips for making the transition, including writing for trade publications and speaking at industry events. Best Tips for Beginning Bloggers.

12 Reasons You Should Prioritize Social Selling in 2014

Salesfusion

When you join our team, you not only get a product that both partners and customers love, but a team everyone loves to work with. Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. Guest Blogger Social Media

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