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28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you maximize the exposure of your content published there?

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers?

How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. There are over 300 influencers that are writing as part of LinkedIn Influencers. Do they comment and interact? LinkedIn

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&#

PR 48

The Basics of B2B Social Media Marketing Strategy

Webbiquity

This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example).

How to Harness the Power of Social Media

Writing on the Web

The great thing about advertising via social media is the personal interaction between the potential customer and service. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

It will force more marketers to consider how to create and publish content their customers actually want. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites.

The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results.

Tools 81

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Share this on LinkedIn.

List 31

The 29 Best Social Media Monitoring Tools

Webbiquity

With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

SEO Book Provides a good analysis of keyword density for your site, competitors, maybe some of the top blogs and publishers in your space, or for a specific article you can paste in. Many brands are somewhat surprised to see that publishers often rank the highest for certain keywords.

Plan 151

Marketing Research to Bookmark for Your Next Blog Post

Hubspot

For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. Bloomberg News publishes business stories and data on a variety of topics, including global technology and digital media news. B2B Paid Content Distribution: Facebook vs. LinkedIn.

Content Idea Secrets from a Content Marketing Team

Vertical Response

Wondering where bloggers and content marketers get all those ideas? As the content marketing director at VerticalResponse , my team and I write, edit, and produce a plethora of useful content for our customers and prospects. A time when someone on your team saved the day for a customer.

Six Best Practices for Marketing with White Papers

Webbiquity

Suggestions from your company’s consultants, customer service representatives, and sales people. Discussions with current and prospective customers. discussions in relevant LinkedIn groups, trending topics on Twitter). Though the format is sometimes misused (i.e.,

Paper 127

How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

Hubspot

As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. Is the goal to increase customer engagement?

How Will 50 Billion Connected Devices Affect The Future of Marketing?

B2B Marketing Insider

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank’s Online Marketing Blog has been publishing for over 9 years and that’s a lot of time to experiment. What are they publishing?

Agency 122

How Much Should You Pay For Content?

Paul Gillin

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. A word on words: Freelancers are usually paid by the published word. Published samples won’t do you any good.

BtoB 75

20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below.

Eloqua 153

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. and LinkedIn is the “oldest” network, with 79% of users age 35 and older.

Stats 143

How to Create a Content Promotion Plan in 3 Steps

SnapApp

While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. If you can’t survey your audience, then interview 10 buyers that you believe represent your ideal customers. Are they in certain LinkedIn groups?

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. B2C Facebook interaction is 30% higher than average on Sundays.

How to Create a Content Promotion Plan in 3 Steps

SnapApp

While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. If you can’t survey your audience, then interview 10 buyers that you believe represent your ideal customers. Are they in certain LinkedIn groups?

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. ” How Bloggers Can Grow Each Others Readership by The @Steveology Blog.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content. They offer a free tool with a few basic themes to choose from, as well as Pro packages for more choice and customization. Customer Experience. Classes. Events Calendar.

Tools 62

How to Master Local Lead Generation

PureB2B

Local communities are the first customers of almost every business, regardless of what industry they may be in. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away.

20 Examples of Social Proof in Action

Hubspot

When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn't it? 66% of consumers trust customer reviews online.

How To Map Content To Your Conversion Funnel

ScribbleLive

It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. The goal is to continually adjust your strategy at each stage to stack the deck in favor of an eventual sale and longterm customer relationship.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' These are typically published in PDF form.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Marketers, we’re told, need to think like publishers. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. Habbo users are the youngest, Plaxo’s the oldest, and LinkedIn’s the wealthiest).

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain!

Culture Always Wins: Closing the Cross-Cultural Sale

ViewPoint

Today's guest blogger is Dan Armstrong , Director of Research and Thought Leadership at ITSMA. A common cross-cultural misunderstanding in these projects occurs when the service provider gives the customer only good news. customer. “Of The Indian’s assumption is that good customer service requires an unqualified yes. The more salespeople ask, the deeper they will get with the customer. Salespeople and customers exchange emails.

7 Tips to Optimize Your Social Media Content Strategy for a Global Audience

Hubspot

Facebook and LinkedIn have the most comprehensive localization features, so you can limit specific status updates to only appear in the news feeds of specific segments of your audience. Furthermore, recruit local help to manage and monitor your foreign-language interactions.

How Helping Others Helps You …Get More Links

KoMarketing Associates

Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. If we can provide recognizable value to the publishers we want links from, it’s that much easier and more powerful in the long-run.