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The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release.

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Trending Sources

Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Also, be sure to use spell checker and the Press Release Grader from HubSpot. Free Press Releases.

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? And this, my friends, is where press releases factor in. The Right Way to Use Links in Press Releases.

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Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? Yet professional service providers are often pressed for time.

A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He also writes regularly for the tech news site SiliconANGLE.

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How PR and Social Media Can Work Together

Webbiquity

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach.

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. Content Marketing

23 Outstanding Social PR Guides

Webbiquity

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What role do press releases play in PR today?

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan.

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Serial Writing Formula: 1=5+2=7+1

Writing on the Web

I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. Here’s why I like to do this: I know that each week I need to come up with fresh content from my blogs and 2 ezines. I also am writing a press release with the 6 steps included.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Is the Press Release Dead?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Werent you worried about a shortage of readers and topics to write about? Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content.

Back to Basics: How to Write an Effective Business Blog

Act-On

Today we are going to get back to one of the basic elements of digital content marketing: blog writing. What I mean by a “business blog” is any blog that you write for your job; not your personal hobby (though you can apply these tips to those, too). What should I write about? What should I … write about?” To help clients unravel what to write about, I ask a series of questions. What style of writing is appropriate for a blog?

How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Then, at some point in my writing career I got lazy. I fell in love with the “Make a List&# writing school.

The Ultimate Collection of Free Content Marketing Templates

Hubspot

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines?

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Why you should consider centralizing your search keyword lists

Biznology

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Photo credit: Wikipedia.

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. I like to cite studies whenever I write about a concept, to prove my point. You are writing one regularly, aren’t you?

9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. What types of content do you create?

The Art of Creating Curated Content

Act-On

Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin.

Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

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Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Blog this on Blogger. How to Make Content More Engaging: 10 Tips.

How to Blog: What Do I Write About?

B2B Marketing Traction

One of the top questions I get about starting a blog is, “What would I write about?” A blog is defined as a web site that contains writings based on experiences, observations, and opinions. Follow other bloggers in your space and make note of what they write about.

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Fulfill your resolution to blog in 11 steps

Biznology

More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blogger.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. More than ever before, content is king! Content rules!&# ~ Ann Handley and C.C.

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How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Write Blog Posts. Build a RSS Hub for Content.

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Why You Should Be Happy Before You Blog

Writing on the Web

Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get clarity, and then go into the right mindset before writing a word. Blog this on Blogger. Top 10 Tips for Creative Blog Writing.

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

And how do you do that through your online content ? What you write on your site has to be compelling. As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers.

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Most of us are intimidated when it comes to having to write something personal and public. Blog this on Blogger.

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Book Review: Social PR Secrets

Webbiquity

It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. This is no wasted verbiage in this book, no fluff, no superfluous content. This goes for your press releases hosted on your own website’s online newsroom.”

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Ask a Content Strategist: Does Thought Leadership Mean Anything to Regular People?

Contently

Does it mean anything or resonate with people outside of content marketing, communications, and publishing? On Friday night, I was sitting on my roof with some friends when the subject of content marketing came up. We’re in an era when only the best content breaks through.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

7 Sources of Inspiration for Writing Sizzling Social Media Posts by Rebekah Radice. She notes that “social media” is far more than Twitter, blogs and Facebook, now encompassing “social listening,” content curation, crowdfunding, social gaming, social CRM and more.

The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.

NuSpark

In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. Content Marketing is now at the forefront of SEO; more so than ever. Linkworthy Content. The Content Challenge.

15 Insider Tips for Creating a Content Creation Machine [SlideShare]

Hubspot

I can't tell you how many times people have asked me, "How the heck does HubSpot crank out such a high volume of content?!" Well, content lovers, today I'd like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine.

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Inside a Social Media News Release

Biznology

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. So, the QuickLinks are a short-cut to what the blogger wants. Image via CrunchBase.

7 Ways to check Your fresh content for plagiarism

Biznology

How do you check written content for plagiarism? While plagiarists often defend their professional copywriting activities, they count on others never finding out about them swiping content. These tools can also be used to deter content writers with underhanded intentions.

Time to Kill the Press Release?

What Works - What Doesn't

While writing a press release for a client the other day, I got to thinking about what I was doing. By definition, the press release is all about what’s important to the vendor , not the reader. (“We

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6 Tips for Creating Content That Spreads Naturally

Hubspot

Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. That means there's a lot of content. There needs to be some stuff built into your content itself that helps it stand out from the crowd and get found.

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