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The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release.

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Trending Sources

Hello News Releases; Good Bye Press Releases

Marketri

In today’s post, I explore the notion that press releases are becoming a bit obsolete (cue: sounds of shock and horror from journalists and publicists around the world). Also, be sure to use spell checker and the Press Release Grader from HubSpot. Free Press Releases.

10 Amazing Ideas for B2B Press Releases

Webbiquity

Many marketing and business executives believe that the press release has become an outdated promotion tool. Press releases (or better, news releases) are still used in B2B and can produce meaningful results if produced and distributed properly. A press release is a good way to do it.

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Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? Yet professional service providers are often pressed for time.

How PR and Social Media Can Work Together

Webbiquity

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release is used for blogger outreach.

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Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules

Writtent

Writing a great blog involves doing many different things well. We wanted to know exactly what it takes to write a great blog, so we reached out to 29 experts and asked them this question: What are your top 3 must-follow rules for blog writing? Matt Ambrose , Matt Press.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan.

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23 Outstanding Social PR Guides

Webbiquity

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. What role do press releases play in PR today?

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A tech journalist on the 5 best and worst practices of B2B PR

Biznology

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. He also writes regularly for the tech news site SiliconANGLE.

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20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. Content Marketing

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance.&# Is the Press Release Dead?

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Serial Writing Formula: 1=5+2=7+1

Writing on the Web

I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. Here’s why I like to do this: I know that each week I need to come up with fresh content from my blogs and 2 ezines. I also am writing a press release with the 6 steps included.

How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Then, at some point in my writing career I got lazy. I fell in love with the “Make a List&# writing school.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines?

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Back to Basics: How to Write an Effective Business Blog

Act-On

Today we are going to get back to one of the basic elements of digital content marketing: blog writing. What I mean by a “business blog” is any blog that you write for your job; not your personal hobby (though you can apply these tips to those, too). What should I write about? What should I … write about?” To help clients unravel what to write about, I ask a series of questions. What style of writing is appropriate for a blog?

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Are Your Content Readers Thinkers or Feelers?

Writing on the Web

If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. I like to cite studies whenever I write about a concept, to prove my point. You are writing one regularly, aren’t you?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Werent you worried about a shortage of readers and topics to write about? Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content.

The Art of Creating Curated Content

Act-On

Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin.

Engaging Content: 7 Tips to Get Readers to Think

Writing on the Web

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Blog this on Blogger. How to Make Content More Engaging: 10 Tips.

Content Marketing strategy: Are you good, fast, or cheap?

grow - Practical Marketing Solutions

It was a straight-forward post with a powerful message: We’re entering an era where the content is being produced faster than ever, but our attention spans are not. He suggested three possible responses: Create increasingly spectacular content (be more amazing).

The Ultimate Collection of Free Content Marketing Templates

Hubspot

I joined HubSpot in September 2011 as a blogger. At the time, I needed to know how to write and educate through my writing. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. More than ever before, content is king! Content rules!&# ~ Ann Handley and C.C.

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How to Write a Bare-Bones Content Strategy for Small Business

Writtent

It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. Content Marketin

Why you should consider centralizing your search keyword lists

Biznology

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Photo credit: Wikipedia.

9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. What types of content do you create?

Why traditional journalism and social influence are blurring

grow - Practical Marketing Solutions

” She said that this digital transformation was happening before our eyes, right in the press room. Of the 300 press representatives attending the event, nearly 60 also identified themselves as social influencers. And perhaps more important, it might be the key to remaining relevant in an emerging world of automated content. In a world demanding free content, traditional media is struggling to survive. By Mark Schaefer.

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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Why traditional journalism and social influence are blurring

grow - Practical Marketing Solutions

” She said that this digital transformation was happening before our eyes, right in the press room. Of the 300 press representatives attending the event, nearly 60 also identified themselves as social influencers. And perhaps more important, it might be the key to remaining relevant in an emerging world of automated content. In a world demanding free content, traditional media is struggling to survive. By Mark Schaefer.

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Why You Should Be Happy Before You Blog

Writing on the Web

Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get clarity, and then go into the right mindset before writing a word. Blog this on Blogger. Top 10 Tips for Creative Blog Writing.

A Tale of Two Websites: Good/Bad Content

Writing on the Web

And how do you do that through your online content ? What you write on your site has to be compelling. As I was reviewing two clients’ online content marketing this week, I was struck by how few professionals have well-written content that engages readers.

The secret ingredient for successful small business blogging

grow - Practical Marketing Solutions

Everyone is pumping out content. You can’t produce as much content as the well-oiled marketing machines. And let’s be honest: your content can’t always be as good and creative as the content produced by the armies of marketers at big companies. Do you write with passion?

Fulfill your resolution to blog in 11 steps

Biznology

More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blogger.

How to Blog: What Do I Write About?

B2B Marketing Traction

One of the top questions I get about starting a blog is, “What would I write about?” A blog is defined as a web site that contains writings based on experiences, observations, and opinions. Follow other bloggers in your space and make note of what they write about.

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Most of us are intimidated when it comes to having to write something personal and public. Blog this on Blogger.

Nobody can blog for you, but maybe they can blog WITH you

grow - Practical Marketing Solutions

As you answer their most common questions and suggest ways to solve their most pressing problems, you’re building goodwill by being helpful. Can you build trust if somebody is writing FOR you? Industry experts – You don’t always need original content created for your blog.

Book Review: Social PR Secrets

Webbiquity

It’s lack of bulk, however, is by no means due to lightweight content or skimping on ideas. This is no wasted verbiage in this book, no fluff, no superfluous content. This goes for your press releases hosted on your own website’s online newsroom.”

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How to Manage Your Content Marketing in 30 Minutes a Day

Hubspot

Content marketing takes time, effort and dedication. But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. Write Blog Posts. Build a RSS Hub for Content.

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Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

When drafting a press release for a client recently, I highlighted a lot of the themes that would have made it a great newspaper feature. But remember this is a press release, designed to get the attention of editors and readers who like drama and conflict.

Someone’s making money off your copyrighted content (But it isn’t you)

grow - Practical Marketing Solutions

Today, it is really difficult making money off of content. That makes it all the more aggravating when we find examples of companies unfairly making money off your copyrighted content. How Business2Community makes money off of free content.