Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

Buyer Personas 109

Buyer Personas Copywriting Content Ideal Customer Profiles 109

ClickDimensions

JUNE 3, 2019

As you plan your content marketing initiatives, consider how you can incorporate those satisfied customers into your content to generate interest and increase social proof. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content. Case studies. Profile pieces.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

SmartBug Media

APRIL 9, 2020

For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward. The Basics of Writing Website Copy. The Basics of Writing Blog Copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Marketing Insider Group

JUNE 24, 2015

All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content Marketer / Editor. This is someone who strategizes, writes, and oversees content projects.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Advertising Agencies 100

ANNUITAS

OCTOBER 17, 2014

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. Develop Buyer Personas. Take the time to develop detailed buyer personas for each market you’re operating in.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ConvertKit

JUNE 4, 2021

An author platform (sometimes called a book platform or a writing platform) is the combined visibility you have from all different platforms containing your target audience. The more people you can reach with your writing, the stronger your author platform. Develop reader personas. Write a guest post for their blog.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hubspot

APRIL 13, 2016

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do.

Blogger 28

Blogger Paid Search Agency Lead Scoring Lead Ranking 28

NuSpark Consulting

MARCH 3, 2016

Why did you write it? Write a blog post providing an overview of the white paper. Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

SmartBug Media

MAY 12, 2022

Inbound content combines creativity and expertise, and it’s driven by data that gives the information you need to develop a strategy to meet and exceed your goals. Create great content that draws people to you. As more and more people find and benefit from your content, your online presence begins to grow. Social media.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Content marketing statistics for email.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

ClearVoice

FEBRUARY 27, 2019

We realize you are so busy researching, writing, and searching for new work that you don’t always have time to stay up on the news and tips that will make your job as a freelancer more fulfilling and successful. Writing a blog post: a step-by-step process. Having a reader persona can be helpful. Reflect your readers.

Tips 109

Tips Fulfillment Blogger Validation 109

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Moz

AUGUST 27, 2019

While some people might stumble onto a blog they like and subscribe to its email list for updates, many people discover blog content through search engines. With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. What are keywords? Not at all!

Keywords 71

Keywords Blogger RSS Opt-out 71

B2B Marketing Traction

APRIL 2, 2012

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” That doesn’t help a business’s (or a blogger’s) credibility. So, you need to plan enough time to write quality content.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

Hubspot

DECEMBER 10, 2018

Imagine this -- for long hours of the day, you're asked to sit alone, research various topics, and write about them. As long as you finish your blog posts by a certain deadline, it doesn't matter where or when you write them. As long as you finish your blog posts by a certain deadline, it doesn't matter where or when you write them.

Best Practices 71

Best Practices Copywriting Blogger Work Management 71

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

SmartBug Media

NOVEMBER 6, 2018

The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online. Blogging has developed into a popular hobby for many, acting as an outlet where one can exercise their love for writing, share thoughts and opinions, or raise awareness on specific topics of interest. Measuring Performance.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Writing on the Web

JULY 8, 2015

When writing on the web about your services or products, I can’t emphasize enough the importance of testimonials and client reviews. Know what works best for your content marketing strategies, especially when creating a website or blog, introducing yourself, a new product, or special promotion.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Rev

FEBRUARY 1, 2018

When it comes to writing about music, you can’t just choose a simple blogging platform, since it’s entirely likely you’ll be posting not only stellar content, but also music videos and playable audio content, and maybe even interacting with readers using polls and special musical chat rooms. 2 Choose a topic and write well.

Best Practices 60

Best Practices Marketing & Strategy Blogger Guidelines 60

B2B Marketing Traction

APRIL 27, 2012

Any business-to-business blog must reflect your business’s marketing persona. The marketing persona is important whether or not you outsource your marketing. The persona is even more important when you outsource marketing tasks to writers or consultants. Can you re-purpose content from other marketing or company materials?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. Unfortunately, as time went on, publications began stuffing irrelevant, poorly-written content with specific keywords just to get more traffic. Eventually, search engines realized they had to adapt to account for bad content.

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Want to learn how to create great content that motivates and incites engagement?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Rev

MAY 1, 2018

Any good blog platform should have the flexibility to change your domain name without having to lose your content. But most importantly, researching your readers will help you decide what to write. Maybe, when you first started, you were writing for yourself. But now it’s time to write for your readers.

Buyer Personas 60

Buyer Personas Skype Domain Keywords 60

DivvyHQ

OCTOBER 9, 2018

What are today’s most in-demand content marketing skills? Ambitious and driven content marketers, join us on a journey to professional growth. With this blueprint in hand, let’s explore some of the most critical skills for today’s (and tomorrow’s) well rounded, indispensable content marketing pro. Collaboration.

Content Marketing 40

Content Marketing Planning Work Management Marketing Analytics Tools 40

NuSpark Consulting

JULY 13, 2014

If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider writing guest blog entries on other sites. The next step is one you’ve probably already done when defining your own content strategy, developing personas.

Outreach 100

Outreach Rules Tools Buzz 100

Hubspot

MARCH 6, 2017

If you choose to do this, you can use a CMS (content management system) to do so. Once you've created your website, most CMS platforms offer plugins to help you optimize your content for search (look for SEO plugins). When it all boils down, Google essnetially tries to find the best piece of content to present to the person searching.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. ’” — Rick Song , co-founder and CEO of Persona 3. In B2B, it always starts with hand-to-hand combat. Cold outbound works—if done creatively. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. How to Be a Successful Agile Business Blogger.

Blogger 28

Blogger Business B2B Thought Leadership Planning 28

Hubspot

NOVEMBER 29, 2018

Whether you need a theme to display your photography, manage your online store, complete a variety of different tasks, showcase your writing, or share your creative work, there is a simple WordPress theme option that could work for you. Simple Writing Themes. Simple Photography Themes. Smart Galleries. Zoom-in and out features.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Hubspot

JULY 6, 2020

Rather than paying an in-house blogger to write full-time for your brand, you might consider hiring a freelancer to write those two posts per week, which is undeniably cheaper than the alternative. Outsourcing Content Marketing. As your company grows, you can reassess whether it makes sense to pay a writer full-time.

Work Management 99

Work Management Marketing Management Paid Search Agency Advertising Agencies 99

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? How can I figure out what content my target audience wants? How do I come up with content ideas for things to post about? The short answers are “as often as you can produce high-quality content” and “as long as it needs to be.”

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

The ABM Agency

SEPTEMBER 27, 2020

(Learn more on identifying an ideal customer profile and buyer personas here.). As the popularity of account-based marketing —specifically tailoring content and creating unique messaging for individual accounts—continues to rise, the pressure is on for marketers to create campaigns that are more targeted and distinctive than ever before.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM Tools 52

B2B Marketing Traction

SEPTEMBER 29, 2011

or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. An important part of the marketing persona is understanding your buyers.

Social Media 100

Social Media Media Buyer Personas Business 100

KoMarketing Associates

DECEMBER 14, 2015

STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. It starts with creating a simple content marketing mission statement. I built a content experience to focus on gaining subscribers.” SOCIAL MEDIA MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120