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34 Compelling Content Marketing Stats and Facts


Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

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54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content loading

Trending Sources

The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]


Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 150+ Tweetable Stats About the Current State of Inbound Marketing. Tweet This Stat. Tweet This Stat.

17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for a comprehensive list of metrics for measuring content/SEO performance, take a look at this post.

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

B2B Inbound Marketing 101: The Foundation of Your Content Marketing Plan


My colleague Damon featured me on an episode of our podcast, Leadspace Radio , discussing how to create a content marketing plan for a B2B startup. One of my key pieces of advice is to create content once and adapt it for as many media as possible. Marketing content marketing

How to Create Quality Blog Posts Surprisingly Rapidly

Modern B2B Marketing

You’ve seen the stats. You can’t afford to have it fall flat on its face because it’s starved of content. In this blog, I’ll give you 7 easy ways to beat writer’s block and become a content creation machine. Start with your persona research. Content Marketing b2b Consume

"Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]


Educational Content. 13 Sales Stats That Unveil What’s Influencing Purchase Decisions [Infographic]. The Definition of a Buyer Persona [In Under 100 Words]. Confessions of a Full-Time Blogger.

10 Social Media Marketing Mistakes Businesses Must Avoid


Identifying the appropriate corporate persona and tone via social media. This way, your content won’t get lost in the sea of tweets and posts. Don’t be overly promotional and forget to share some value-added content. The power of visual content cannot be overstated.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling.

How to Create a Successful Blog Strategy: A Step-by-Step Guide


But as more people blog, the quality of blog content is becoming more important -- and this is especially true for businesses who are blogging to get found on the internet. 2) Buyer Personas. Here''s a helpful template for creating a buyer persona to get you started.).

Blogging for SEO: How to Write Blogs that Rank on Page One


If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. Throughout the content.

11 Expert Tips for Growing Your Company's Blog


2) Build a bank of evergreen content. Evergreen content refers to content with a longer shelf life than simple news updates. They also provide benchmark stats to help marketers compare themselves to their competitors. Start by scanning forums for content ideas.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

The stats also show that the growth rate of Google Plus shares was approximately 18.5% Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules.

Help! My Brand Went Viral: 12 Small Brands That Made It Big


Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. The most important stat that came out of the campaign? They nail their buyer persona. Viral Best Practice: Get Detailed and Personal with Your Personas.

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Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year.

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101 Sure-Fire Ways to Make People Hate Your Marketing


5) Make it difficult for people to share your content. Write really awesome content that people naturally want to share, but don't optimize that content for social sharing by adding sharing links to landing pages, blog articles, and ebooks to make it even remotely easy for them.

10 MORE of the Most Remarkable Marketing Campaigns in History


First, Ferrell and his team had a complete understanding of the persona they were targeting. He could even be seen taking over websites like Huffington Post to write content or anchoring the news as we see in the video above. The PR and blogger media impression was over 4 billion.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How Do You Make Time For All This Content? Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Blogger Relations. Buyer Personas.

The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers


The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking.

How to Write Stellar How-To Posts for Your Business Blog


There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. How-to posts are favorited by bloggers and readers alike.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. The book of the webinar of the movie: The Velocity B2B Content Marketing Workbook.

WMC Interviews: Anne Holland


First off, why do think MarketingSherpa has been so successful, over a long and turbulent period, in a market where so many paid content providers have failed?

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. The results are paying off in content that truly speaks to the buyer.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. 25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Personas. Unfortunately, not all content is created equal. Content (229).

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