Trending Sources

How to Turn Anyone Into a Blogger

Hubspot

As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. Set Your Bloggers Free.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. How do you create customer personas? As certain characteristics start to bubble up, your personas will start to take shape.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Successful vloggers are monetizing their content and actively building their audiences. Share content your audience wants to see.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

A blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr.

If you stopped publishing your social content, would anybody notice?

grow - Practical Marketing Solutions

By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? But what is content curation achieving?

The business case for breaking the content marketing rules

grow - Practical Marketing Solutions

There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. Develop buyer personas. Customer personas.

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11.5 Amazing Content Creation Tools for Becoming a Super Blogger

Writtent

Your content is really only as good as its context. Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Use the dashboard to curate content in real-time. Content Creation Marketing Tools

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

There are few companies that are more serious about serving customers through a diverse content portfolio than Dell is. But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? The content is a given.

Jump-start your content marketing through better market segmentation

Biznology

You’ve heard that content marketing is the best way to expand your prospect and customer base, but how do you get started to make sure you get the right content in front of the right customers for your product or service in the right place?

7 Ways to Create More Interesting Content for Your Blog

Act-On

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. And one of the most reader-friendly, popular types of content is blog posts. Here are seven strategies for generating more engaging and effective content.

Would you erase yourself from Google search results?

grow - Practical Marketing Solutions

There are also some profound implications for marketers and content creators. Buyer personas — Tom and I open up a “mental can of worms” when we discuss the use and perhaps over-use of buyer personas and the difference between “audience” and “buyers.”

50 Things We Learnt About Content Marketing This Year

BuzzSumo

2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Research is important as it can provide insights into content trends and how we can improve our content to generate better results. Content marketing strategies.

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17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy.

The Ultimate Collection of Free Content Marketing Templates

Hubspot

I joined HubSpot in September 2011 as a blogger. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. Download our full collection of free content marketing templates here.

10 content marketing articles you missed

Biznology

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. New Year, new thinking in content marketing.

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Is Your Content Boring? Here’s 6 Steps To Great Content

B2B Marketing Insider

Does your content bore your audience to death? You may be surprised if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. The Content Marketing Challenge.

Planning Social Media Content? Ask Yourself These 9 Questions

Hubspot

Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? Remember your buyer personas?

Finding the Hidden Money in Your Content Strategy

Sales Engine

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. Content itself does generate leads.

How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Blog this on Blogger.

Digg 76

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? How To Create Interesting Content.

7 Essential Roles for a Successful Content Marketing Strategy

B2B Marketing Insider

All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content Marketer / Editor. Content Marketing

Can Your Brand Monetize Web Content Without Serving Ads?

Content Standard

A great content marketing strategy requires time, energy, and sometimes significant resources. You know that content is something that generates long-term ROI, but your team has tasked you with coming up with some immediate ideas—and you’re stumped.

How To Map Content To Your Conversion Funnel

ScribbleLive

It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. The best place to start is with your customer personas. Think through each persona’s journey and identify their needs.

10 Ways to Make Your Content More Fun to Read

Hubspot

"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. Even companies in "boring" industries need to create content.

10 Simple Steps to Get Started with Content Marketing

Marketing Action

Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. Content marketing is a marathon, not a sprint.

Why Quality Content is the Core for Any SEO Strategy

Writtent

Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. SEO Strategy: What Is High-Quality Content?

Theory of Postponement and Content Marketing

Avitage

Content creation in this era, where buyer relevance is a core principle, should leverage that same postponement philosophy. The “new producers” on the front line of business – marketing campaign developers, bloggers, inside sales, presales, direct sales and channel partners should be able to custom assemble content just as it is needed. To do this requires content that is pre-produced in a modular fashion that anticipates their customers’ need for information.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?).

How to Plug the Leaks In Your Content Experience

SnapApp

By Victoria Hoffman , Content & Community Manager at Uberflip. Discovering a leak in your content experience? It’s actually painful to think about just how many may have slipped through the leaks in your content experience. Is your content well-organized?

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place.

How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content loading.

17 Ways to Succeed in Viral Content Marketing

Writtent

Every marketer’s dream is to create a piece of viral content. People share content that makes them feel a certain way. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty.

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Are You Making These 5 Common Content Marketing Mistakes?

Vertical Response

There are over 27,000,000 pieces of content being shared every day, but did you know that 60-70 percent of content produced by B2B marketing goes unused? One of our biggest challenges is to create and deliver content that people actually want to consume.

13 Writing Rules to Ignore for Becoming a Legendary Content Creator

Writtent

Regardless of whether you’re for or against the abbreviated words and slang which are replacing traditional writing rules, there’s no denying the fact that content marketing best practices are way different than what you learned in college English. Content Creation Content Marketing

Rules 36

How to Create a Content Promotion Plan in 3 Steps

SnapApp

So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content loading.

5 Elements of the Most Engaging Content Experiences

SnapApp

By Victoria Hoffman , Content & Community Manager at Uberflip. After all, measuring engagement is a surefire way to learn which pieces of content are actually resonating with your audience — and therefore, what you should spend your time and energy producing.