How to Turn Anyone Into a Blogger


As the Content Director at an inbound marketing agency , I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. Whether you know it or not, every person that works for you is a potential blogger. Set Your Bloggers Free.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Successful vloggers are monetizing their content and actively building their audiences. Share content your audience wants to see.

Trending Sources

The New Social Buyer Ecosystem

Tony Zambito

" Content Marketing: “The term, content marketing, I am seeing here and there.    The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing.  Image via Wikipedia.

How to Transform Yourself Into an Agile Business Blogger


Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work.

34 Compelling Content Marketing Stats and Facts


Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success.

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1 Awesome Way To Create Great Content

Modern B2B Marketing

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands.

What Are 2018’s Biggest Content Marketing Trends?


What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. So as we talk about the big trends that’ll transform content marketing in 2018, let’s look outside the echo chamber.

The Ultimate Collection of Free Content Marketing Templates


I joined HubSpot in September 2011 as a blogger. My content role has evolved eons beyond what I could ever have imagined. These days, content means so much more than just writing. Download our full collection of free content marketing templates here.

50 Things We Learnt About Content Marketing This Year


2015 was a bumper year for people like us with the publication of over 20 new content marketing research reports. Research is important as it can provide insights into content trends and how we can improve our content to generate better results. Content marketing strategies.

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Is Your Content Boring? Here’s 6 Steps To Great Content

Marketing Insider Group

Does your content bore your audience to death? You may be surprised if you asked them, or tracked the amount of engagement your content receives or looked at how often your audience shares your content with their friends and followers. The Content Marketing Challenge.

How To Map Content To Your Conversion Funnel


It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. The best place to start is with your customer personas. Think through each persona’s journey and identify their needs.

10 Simple Steps to Get Started with Content Marketing

Marketing Action

Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. Content marketing is a marathon, not a sprint.

How to Make Content More Engaging: 10 Tips

Writing on the Web

The Content Marketing Institute hit a home-run with their question to content experts, “ How do you make content more engaging? &# This is an important post to read for anyone blogging and posting content to connect with readers. Blog this on Blogger.

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How To Generate ROI (Return On Interesting) With Content Marketing

Marketing Insider Group

Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? This brings us to the question of whether to start with personas or topics? How To Create Interesting Content.

10 content marketing articles you missed


This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. New Year, new thinking in content marketing.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

B2B Content Enterprise: How does Conversion Sciences work with clients to optimize landing pages? From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. Content itself does generate leads.

7 Essential Roles for a Successful Content Marketing Strategy

Marketing Insider Group

All too often a brand’s content marketing “team” is a one-person show. However, it’s important to be realistic and aware of all the different roles and responsibilities needed to execute a successful content marketing strategy. Content Marketer / Editor. Content Marketing

Planning Social Media Content? Ask Yourself These 9 Questions


Maybe you have a looming product launch to promote, a holiday special, or a particular piece of content to get in front of the public eye. Do you have multiple product or content launches taking place over the course of the year? Remember your buyer personas?

17 Questions to Break Free From Competitive Content Issues

Content Marketing Institute

Every piece of content I created scored more traffic. At that time, it was all about scale … creating content for everybody. realized, like many others, that if your content is for everybody, it’s for nobody. That was John’s “ content tilt.” Content questions.

54 Content Marketing Stats to Guide Your 2018 Strategy


And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2018 (Broken Down By Category). Content Marketing Budget Statistics.

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How to Plug the Leaks In Your Content Experience


By Victoria Hoffman , Content & Community Manager at Uberflip. Discovering a leak in your content experience? It’s actually painful to think about just how many may have slipped through the leaks in your content experience. Is your content well-organized?

10 Ways to Make Your Content More Fun to Read


"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. Even companies in "boring" industries need to create content.

Can Your Brand Monetize Web Content Without Serving Ads?

Content Standard

A great content marketing strategy requires time, energy, and sometimes significant resources. You know that content is something that generates long-term ROI, but your team has tasked you with coming up with some immediate ideas—and you’re stumped.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. Frequency (Do they consistently publish great content?).

How to Create a Content Promotion Plan in 3 Steps


So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content loading.

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place.

Theory of Postponement and Content Marketing


Content creation in this era, where buyer relevance is a core principle, should leverage that same postponement philosophy. The “new producers” on the front line of business – marketing campaign developers, bloggers, inside sales, presales, direct sales and channel partners should be able to custom assemble content just as it is needed. To do this requires content that is pre-produced in a modular fashion that anticipates their customers’ need for information.

5 Elements of the Most Engaging Content Experiences


By Victoria Hoffman , Content & Community Manager at Uberflip. After all, measuring engagement is a surefire way to learn which pieces of content are actually resonating with your audience — and therefore, what you should spend your time and energy producing.

How to Create a Content Promotion Plan in 3 Steps


So you’ve got a great piece of content. What’s your plan to make sure that your audience sees the content? Without promoting your content, it just sits there on your website looking pretty. Without promoting your content, it doesn’t actually go anywhere. Content loading.

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


The original WPO model focused on content-sharing to maximize organic brand visibility; as the WPO framework evolved , it incorporated paid and industry (e.g., How can paid and organic content promotion channels be used together most effectively?

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Why Marketers Need to Rise Above the Deluge of Crappy Content


When we at Velocity Partners published our latest SlideShare rant, “Crap: The content marketing deluge,” we got a big, big response. The Content Marketing Deluge. The content trickle is not yet a flood. Here's why: 1) More markets are discovering the power of content.

17 Brilliant Sources of Content Hiding Right Under Your Nose


Creating content is a pain in the puppy. That's coming from someone whose entire job is to create content. Needless to say, we've gotten mighty creative at finding solutions to content creation shortages -- solutions that are usually right under your nose!

The 28 Best Influencer Marketing Tools


Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results.

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How to Easily Create Remarkable Content With Marketing Personas


What makes content 'remarkable'? Remarkable doesn't mean content is PhD thesis-style, nor is it about how many hours you spend polishing your content. And that brings me back to a bit of marketing 101: the persona. The Problem With Creating Content Sans Persona.


B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap


But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing. They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle.

SEO for Alternative Content Types, Part 2: Optimizing Video for SEO

Marketing Action

In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. Creating Snackable Content. Content Marketing SEO

5 Best Practices for Engaging a Global Audience


*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Content that’s created for the sake of it will end up in the trash bin. Develop Buyer Personas. Use these personas to tailor your content accordingly.

How to Blog: How Much Time Does It Take?

B2B Marketing Traction

That doesn’t help a business’s (or a blogger’s) credibility. So, you need to plan enough time to write quality content. What else can help bloggers be more efficient? I’d love to help you be a successful business blogger!

17 Ways to Promote Your White Paper for Lead Generation


Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Content Syndication.

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