The business case for SXSW Interactive

grow - Practical Marketing Solutions

My favorite locale is the blogger’s lounge where I can normally spot some cool folks. It’s not unusual to run into Hollywood celebrities, famous authors and titans of business around the conference center.

The 12 Types of People You’ll Meet at a Conference


To all the conference-goers out there, I’d like to challenge you to think long and hard about one simple question: What’s your goal? To help you discover the which goal you should have at your next conference, I broke each out into specific personas below. 7) The Blogger.

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Crossing the influence line: When does sponsorship destroy your reputation?

grow - Practical Marketing Solutions

Your interactions with this group may lead you to new store fronts, show you interesting products or teach you something new. Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content. By Mark Schaefer.

23 Outstanding Social PR Guides


Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach. – The “Blogger Outreach” Multi-Tool by Justice Mitchell. The 10 best ways to pitch a blogger by

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HGTV Interactive VP explains SXSW strategy

grow - Practical Marketing Solutions

Home and Garden Television (HGTV) might not be your typical Silicon Valley start-up of high-tech powerhouse but as all media converges many traditional channles linke CNN, ESPN and HBO are getting heavily involved with bloggers and tech influencers.

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

Interactive dynamic video. Dubbed ‘Interactive Dynamic Video’ (IDV), the method uses traditional cameras and algorithms to scope out the almost invisible vibrations of an object to create a simulation users can interact with virtually. Interactive stories.

Five steps to re-invent your social media business networking

grow - Practical Marketing Solutions

This may seem odd to you, but Oliver, a successful blogger and Michael Arrington’s first employee at Tech Crunch , had never heard of these people when I mentioned their names. Attend a conference outside your industry. Go to smaller conferences.

10 Ways to Use Images for Memorable Marketing Results


Add a photo of the blogger next to their byline. You can also just show what’s required for the “project”, like Cutting Edge Stencils did here: Or you could also do a visual of a survival kit (for a huge conference, for the holiday marketing season… for day-long meetings?)

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Modern Marketing

To help marketing executives navigate this complex course, we are bringing together hundreds of modern marketers from many sophisticated marketing teams for prestigious brands at the Oracle Marketing Cloud Interact 2014 conference in San Francisco, starting today.

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10 TED Talks to Watch to be a Better Marketer


From its start as a one-day conference to a viral video community, TED has brought together some of the brightest minds to share their life’s work and passions.

The Majestic Hope of Social Media

grow - Practical Marketing Solutions

Movies, television and online publishing are going to be more interactive, more personal and more exciting than ever. These people also deserve to have a voice at the conference podium and I think we’ll see that begin to happen too.

SEO for Mommy Bloggers


At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers.


52 MarTech and Marketing Ops Champions You Need to Follow


Ion interactive co-founder | President & CTO | Agile marketing advocate | Chair of #MarTech Conference | Author of the Chief Marketing Technologist blog. Entrepreneur | Founder/CTO @ HubSpot inbound marketing | Startup blogger at

15 Thought-provoking quotes about innovation and success

grow - Practical Marketing Solutions

I was honored recently to be invited to be one of the 8,000 attendees at the recent Dell-EMC World conference where I got to meet some of the greatest minds in the tech industry up close. Contact Mark to have him speak to your company event or conference soon. By Mark Schaefer.

How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

As marketers, our job is to provide these opportunities to interact with our brand that lead people up this curve toward activation. Contact Mark to have him speak to your company event or conference soon. By Mark Schaefer.

How your personality aligns with social media content types

grow - Practical Marketing Solutions

So for example, an extremely extroverted person might like streaming live video and would also enjoy the Facebook Live feature because it allows for tremendous interaction. Contact Mark to have him speak to your company event or conference soon. By Mark W. Schaefer.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows.

5 Lessons from 5 Years of Online Business and Blogging

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I cringe every time some fellow online entrepreneur/blogger blabbers about 3 year to 5 year plans. Only when common sense dawned on me that the internet biz was all about interacting with people did my connection crusade begin.

13 Events You Should Attend In 2013

Modern Marketing

From the standard revenue-driven topical conferences, to the newer kids on the event block, the following are 15 can’t-miss events and conferences to kick start your business in 2013: 1. Email Evolution Conference. B2B Content2Conversion Conference. Interactivity Digital.

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

I end nearly all of my talks and lectures by encouraging my audience to go back to their companies and look for ways to “be more human” in everything they do, in every piece of content they produce, and in every customer interaction. By Mark Schaefer.

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The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. We’re calling today’s visual is The Blog Tree: New Growth edition because it celebrates a very important group of bloggers.

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50 Habits of a Highly Effective Blogger "

Buzz Marketing for Technology

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. 50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. a highly effective blogger would â?¦. Network with other bloggers.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

In my book Return On Influence ,, Dr. Robert Cialdini (best-selling author of Influence: The Psychology of Persuasion ) told me that this interaction between powerful social proof and content that is unique to the web. “It’s By Mark W. Schaefer.

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

Volume and quality of interactions. And if that’s true, then we should try to increase the volume and quality of interactions with have with customers and prospects through social media, no? Aside from the corporate, a blog is the mother ship of social media interaction and content.

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Is there anything new in blogging? No.

grow - Practical Marketing Solutions

Running concurrently with this conference — in the same convention center space — was the National Book Expo. Book Fair tech: Interactive exhibit produced by Disney and hundreds of industry exhibitors.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners.

10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

I was recently at a conference populated by dozens of marketing technology companies. I just returned from a conference where I facilitated round table discussions among some of the nation’s top CMOs. Contact Mark to have him speak to your company event or conference soon.

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Hear About PR & Social Media at the B4B Conference


How LeanData Stacks Up


At some point, Scott Brinker began to notice a familiar pattern at business conferences. Brinker is the chief technical officer at ion interactive and the influential blogger at He’s also the chair of the annual MarTech Conference.

The Nifty 50 Top Women of Twitter for 2011


She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue.

The Commoner’s Guide to Using Social Influence

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Conversationalist —Interacts with large numbers of people in one-on-one or small-group conversations, perhaps through a blog or a social network. Influencer” has become synonymous with blogger and social networking. Social media conferences (40/year).

The New Social Buyer Ecosystem

Tony Zambito

  I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.    We are finding that many interact with connections through social networks and other forms such as email or telephone. 

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

He is one of SAP’s most prolific bloggers and a self-described “ technology evangelist.” Which, he explains, involves lots of time interacting with customers via social media and at conferences.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. Are you a Search Engine Watch Member? |

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Are You Falling Out of Love with Your Blog?

grow - Practical Marketing Solutions

When I started blogging many years ago, I looked up to other amazing bloggers out there who generated massive amounts of content. Very fancy stuff … and a bit intimidating for a first time blogger! Very fancy stuff … and a bit intimidating for a first time blogger!

3 essential steps to build a powerful personal online brand

grow - Practical Marketing Solutions

Here are three ideas to help: Take speaking engagements and attend conferences that will allow you to convert these weak links to string links. Once people begin interacting with your content, find new ways to interact with them. We live in such an amazing time!

The Most Important Words In Social Media

B2B Marketing Insider

I recently read Tweet Smarter Not Harder by Rachel Thompson (@ RachelintheOC ) and I was reminded about how simply saying “thank you” has helped me make amazing connections on the social channels where I interact with people, sometimes and often on a daily basis.

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The future of groupware in the interactive workplace. | Technology > Software Services & Applications from

Buzz Marketing for Technology

Business Bloggers |. The future of groupware in the interactive workplace. On the sophisticated end of the range are interactive systems linking employees with one another and with customers. HOW GROUPWARE CAN HELP HR TODAY The groupware industry and human resources share a common fundamental goal - to promote and improve interaction among individuals. Thus the employees involved need to interact and work out a solution. Hitting The BPM Suite Spot All Bloggers.

What is the role of content marketing in an ad-free world?

grow - Practical Marketing Solutions

Those provocations create awareness, interaction, and potentially loyalty and trust over time. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Contact Mark to have him speak to your company event or conference soon. . By Mark Schaefer. Here’s the current state of my advertising consumption.

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How Will 50 Billion Connected Devices Affect The Future of Marketing?

B2B Marketing Insider

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. How do they interact?

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