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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Modern Marketing

Digital technologies are disrupting established business models, with Gartner predicting that by 2017, 25% of all market leaders will lose their top spot to a company founded after the year 2000 because of the newcomer’s ability to use digital technologies more intuitively and effectively.

52 MarTech and Marketing Ops Champions You Need to Follow

bizible

Data-driven #digitalmarketing and #adtech analyst @Gartner_inc | Brain for business and a bod for #BigData. Ion interactive co-founder | President & CTO | Agile marketing advocate | Chair of #MarTech Conference | Author of the Chief Marketing Technologist blog.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. As you'll see in the recommended reading section below, experts predict interactive content to be one of the top B2B marketing trends of 2017.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Powered by Blogger

The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

Brinker—the founding editor of Chief Martec, program chair of the MarTech Conference, and co-founder of his own martech company, ion interactive—has been a leading voice in the space since 2008. There’s a space between those two models that bloggers can jump in the middle of.

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Powered by Blogger

Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Powered by Blogger

Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Powered by Blogger

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Today’s ‘Widgety Goodness’ conference in Brighton brought together some in-the-know folks and some much-needed clarity to the hoopla that is social media and widgets. Full of fantastic, interactive, imaginative explorations of the web medium. Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it?

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