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87 More Vital Social Media Marketing Facts and Stats for 2012


Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Fortune 500 companies tend to be antisocial. HubSpot ).

7 Real Marketing Interview Questions From HubSpot's CMO


For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. They also might zone in on one factor, perhaps industry, all alone.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation


So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. Note: HubSpot customers can easily A/B test CTAs using HubSpot's CTA tools.).

How the HubSpot CMO Screens for Top Marketing Talent


This article topic came directly from questions we get when talking to companies about using our software and adopting a more inbound approach to marketing. It can be harder to learn a highly technical industry than it can be to learn the fundamentals of inbound marketing.

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger


Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Most business bloggers can very rarely sit down to write a blog post without conducting some research along the way. That's also what makes their content the go-to in their industry!

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She’s a self-described fashionista and blogger.

17 Foolish Mistakes to Avoid as a Guest Blogger


Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Connect with HubSpot

9 Questions You MUST Ask Before Hiring a Freelance Blogger


Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. About what industries do you write? Connect with HubSpot

The 14 Best Content Planning and Research Tools


Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Digital marketing data, statistics, insights, and trends tracked and collected by Google across industries, platforms and audiences. HubSpot.

6 Ways to Establish Yourself as an Industry Thought Leader


Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. So how exactly do you gain credibility as an industry thought leader ? 6 Ways to Become an Industry Thought Leader.

Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week


Research tells us that companies that regularly write and publish blog posts get 55% more web traffic and 70% more leads than companies that don''t. Check it out, fellow bloggers. 15 Smart Marketers Share Insights on the Future of the Industry. Ugh … writing.

How to Build a Newsroom Inside Your Company


Download your free copy if you want to learn more about how to build a news organization, big or small, inside your company. More and more companies are creating “journalistic” content. Maersk, the shipping company, has a news operation. Industry News.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

Six Ways to Search-Optimize a Blog


They are also a great platform for responding to breaking news or the latest developments in your industry. So while an editorial calendar can help your blog posts on track and on schedule, it’s crucial to also build in the flexibility to write posts responding to current events in your industry. You can also build high-authority backlinks through commenting on other blogs as well as writing guest posts (with embedded text links) for other industry blogs.

Best Twitter Guides, Tips and Tools of 2010


Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? Most bloggers tweet each of their posts only once.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions


Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. Today, web presence goes way beyond a company’s website.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. She’s a self-described fashionista and blogger.

Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited


As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure.

Best Social Media Stats, Facts and Marketing Research of 2010


70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000).

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Social media takes your marketing event to the next level

Integrated B2B

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. Research from marketing automation firm Hubspot reveals that 68% of B2B companies rank marketing events as important to their business. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

The 2011 #Nifty50 Top Twitter Men Reprise


Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

Influence in Marketing: our top 30

Exo B2B

In his words, “Beyond the professional influencers and industry experts are members of the media, customers, prospective customers and members of any communities that the brand is active in. He is also a lecturer, blogger and regular contributor to publications such as Inc.,

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. HubSpot. HubSpot. CooperKatz & Company.

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How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. More leads: Companies that blog get 70% more leads than those that don''t blog.

Best Companies Don't Need Marketing

The Effective Marketer

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive.

52 MarTech and Marketing Ops Champions You Need to Follow


Marketing Tech & Strategy @ClaimWizard | Full Stack Marketer | #Hubspot | #WordPress | #MarTech. Founder of WiderFunnel, the Conversion Optimization company | Author of You Should Test That! Entrepreneur | Founder/CTO @ HubSpot inbound marketing | Startup blogger at

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


How can a company launch (or relaunch) a new blog properly? Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Blogger.

8 Things I Wish I Knew Before I Started Blogging


So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Case in point: 73% of HubSpot''s blog post visits in February 2014 were to posts published prior to February. Writing & Editing Aren''t the Only Skills a Blogger Needs.

3 Key Lessons For New Business Bloggers


There were some great ideas about creating a search and social media center of excellence to get everyone in larger companies on the same page. My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. Connect with HubSpot

don't forget your company history

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking. At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage.

Best of 2009: Social Media Marketing, Part 1


How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? by HubSpot. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. Study: Company Blogs Lead Social Media Options by MediaPost.

20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

But mostly, I looked to experts in the industry who had already blazed the trail ahead of me. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


But the impetus for most of the companies I've worked with to initiate a content marketing program has been the need for a more cost-effective , predictable , and scalable source of traffic and leads than what they've been receiving from their current marketing programs. Blogger.

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

Corey Eridon from Hubspot , John Rampton on Forbes , and Neil Patel ( Quicksprout ) all wrote about this. I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words.

5 Key Characteristics Every Social Media Community Manager Should Have


Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? We use HubSpot to measure our traffic and social media engagement.

The Nifty 50 Top Women of Twitter for 2011


She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.

How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). For the past several months, we’ve made a concerted effort with one of our clients to create long-form, curated content targeted for three industry segments in particular.

The 29 Best Social Media Monitoring Tools


That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Identify sudden changes in the discussion volume to protect your company image.

4 Business Blogging Lessons From Google's Chief Blogger


She has worked for a variety of media and/or branding companies, including Siegel & Gale, Upside Media; the gaming company, 3DO, and of course, Google. Today the company has digital embassies for virtually every product. Do they reflect the company's values and interests?