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Are anonymous communities most authentic?


And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

Trying GroupHigh for Blogger Outreach Campaigns


I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (

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How to Ignore Annoying Strangers and Build an Online Community Your Way

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By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. When it comes to online community, there are strongly held opinions on all sides. Online community is a long game, not a quick hit.

Blogger outreach is more PR than social media


The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement.

Take your bloggers and social media influencers to lunch


And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. Bloggers and their readers know each other.

5 Key Characteristics Every Social Media Community Manager Should Have


Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? Where does the community manager role fit?

Tumblr Shuts Down Popular Blogger: Who's Next?


That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. But shutdowns like the one that happened to Bohemea could scare business bloggers away, Balboni says.

Finally, the truth about social media and customer engagement

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Here is a question I received on a podcast interview this week: Should our listeners be on Facebook Live? Mark Zuckerberg is certainly pushing live video streaming aggressively and predicted that one day soon MOST of the Facebook news stream would consist of live videos. By Mark W.

Earned-media micro-influencer marketing master class


My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Most good pitches don’t require a personal relationship.

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Lessons learned while deleting 274 blog posts

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Michele Linn was the first guest blogger. There was a group of us who guest blogged for each other at the beginning to help our communities get started. It’s funny that nearly all of the “top bloggers” I wrote about seven years ago have moved on to other things.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

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Why you shouldn’t bring your social media (completely) in-house


While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. Someone who has completely rebuilt itself to over-serve its communities. It always lands on one person’s shoulders. Photo credit: edrabbit.

Is it time for an anonymity movement to challenge Facebook?

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I ‘m delighted to feature today a guest post from Gregory Pouy, one of France’s top marketing bloggers. This is his first post on an English-speaking blog and I’m pleased to bring his views to the {grow} community: I’m a social media guy. Facebook uniquity.

How to Use Hashtags on Twitter, Facebook & Instagram


While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work on Facebook.

Five things Facebook is doing right

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Facebook is the tech company critics most love to hate. And yet, from a business standpoint, there is a lot going RIGHT with Facebook. Despite its frontrunner status and the ubiquitous target on its back, Facebook has avoided catastrophic hacks and outages. By Mark Schaefer.

2015 is the Year of Message Boards and Forums


In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. Who trusts Facebook?

Build some social media marketing backbone you big wuss


A lot of it is more about stress-testing you to see what kind of person you are. It’s all totally embarrassing if you’re shy (and I can almost guarantee that most Online Community Managers are introverted by nature) and afraid of rejection or confrontation.

What Your Business Needs To Know About Google+

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It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. How To Add +1 Button to Blogger – A guide from Blogger.

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One thousand posts. No navel gazing.

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Should I honor my community in some way? I asked some of my friends on Facebook and the general consensus was that they wanted me to write a reflective piece on what I have learned, my expectations when I wrote post number one, and the challenges of success.

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5 Essential tools to attract a relevant audience to your blog

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When you are searching through Google for content you often see the authors picture displayed in the search results: The person in the picture is Amy Porterfield. How many visitors you have, how many fans on Facebook, how many Twitter followers?

Big blog posts that made a difference

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35 Experts weigh-in: How to create influence on Facebook — Great insights with a little help from my friends. 7 Reasons Every Job-Seeker Needs to Blog – I send this post out to some young person at least once a week.

How to turn blog readers into brand advocates

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They send you personalized emails. One of the things that will immediately set you apart from other bloggers is how approachable you are. Add them as a friend on Facebook or other social network. Get a more in-depth view into who that person is beyond their twitter handle.

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Fulfill your resolution to blog in 11 steps


A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Bottom line, the bloggers are the experts.

Understanding Generational Social Media Preferences

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of Gen Xers use Facebook regularly. Biggest takeaway: Millennials, especially the younger generations, are more willing to split their time equally across a wide range of social communities versus being loyal to just one platform. By Brooke B. Sellas, {grow} Contributing Columnist.

Build your brand (for free)


You need to be that person and that person reveals himself through being accessible, understandable, available, and knowable. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach.

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Why the economics of blogging are diminishing

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2) Blogger interaction has moved to social media networks. Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. 2) Blogger interaction has moved to social media networks.

What are the best social media platforms for your business?

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But today I want to assume that your primary goal is to create an actionable audience — that is, develop an online community who will create some business benefit for you over time. If you are reading this post, you might have discovered it through Twitter or Facebook.

This is why I am not reading or tweeting your blog post

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I know this aspect of blogging has been written about before so I am mystified as to why it remains such an obstacle to so many bloggers. Unless I am a regular reader and already interested in you as a person, this is probably not enough information for me to click through.

Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]


In the show we chat about: The importance of understanding your online community. For audio and the complete transcript head click here: Connecting with your community and infleuncers online. It really depends on the communities that your service or product targets. "So,

The is the message


Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? When you join Medium, you have the opportunity to link up your Facebook and Twitter accounts. Blogging Personal Brand 2008 Aleppo Apple Inc.

4 Tips for B2B Marketing on Facebook

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Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Marketing and Peanut Butter Cups: Advice From Facebook Employee #30


The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. As you can imagine, getting fired from Facebook early on sparked an endless slew of “Why?” Tweet this for your fellow bloggers.).

A good reputation online is an essential marketing strategy


The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr,, LinkedIn, Blogger, TypePad ,, YouTube , Slideshare, or your own blog.

What makes a blog tick? An insider’s guide to audience connection

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I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content. When I create something thought-provoking, I am definitely rewarded by my community.

Social media engagement is a lousy metric

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Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes, tweets, and mentions. By Mark Schaefer.

70 Rising Social Media Stars

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He is currently the director of platform at NextView Ventures and a co-founder of the industry community group, Boston Content, which now boasts more than 500 members. Great to see a community manager who loves her job and still stays true to herself.

Influencer marketing is one percent inspiration, ninety nine percent perspiration


Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Increase community engagement?

In case you missed it, the best marketing posts of 2016

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Do you see my writing on Facebook or LinkedIn? b) my personal favorites. Four ways Facebook Instant Articles will dramatically impact marketing. One person called me “bonkers” for writing this post. My personal favorite posts of the year (and why).

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Why Every Social Media Team Needs Millennials AND Boomers


Dad said no Facebooking or texting while on vacation. The counter-argument (minus the spitting anger) was that Gen X and Boomers were quite capable of using social media successfully for both business success and for making personal connections. 3 community managers.