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Are anonymous communities most authentic?


And all will be well in the communitys garden. I am a proponent of “real name” communities. I am also a proponent of safe communities — and real name accountability tends to civilize people’s behavior online in a big way.

Trying GroupHigh for Blogger Outreach Campaigns


I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (

Trending Sources

Blogger outreach is more PR than social media


The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement.

Take your bloggers and social media influencers to lunch


And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Share their posts on your personal social media profiles. Bloggers and their readers know each other.

One person can change the world. Thank you, Internet


If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Create a Facebook Page — 1.23

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012


Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total.

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Why you shouldn’t bring your social media (completely) in-house


While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. Someone who has completely rebuilt itself to over-serve its communities. It always lands on one person’s shoulders. Photo credit: edrabbit.

Earned-media micro-influencer marketing master class


My Personal Digital PR Philosophy. Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Most good pitches don’t require a personal relationship.

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How to Use Hashtags on Twitter, Facebook & Instagram


While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work on Facebook.

2015 is the Year of Message Boards and Forums


In the beginning, the Internet was populated by an infinite number of ad hoc communities. Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. Who trusts Facebook?

What Your Business Needs To Know About Google+

Modern Marketing

It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. How To Add +1 Button to Blogger – A guide from Blogger.

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Build some social media marketing backbone you big wuss


A lot of it is more about stress-testing you to see what kind of person you are. It’s all totally embarrassing if you’re shy (and I can almost guarantee that most Online Community Managers are introverted by nature) and afraid of rejection or confrontation.

Fulfill your resolution to blog in 11 steps


A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Bottom line, the bloggers are the experts.

Build your brand (for free)


You need to be that person and that person reveals himself through being accessible, understandable, available, and knowable. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach.

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The is the message


Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? When you join Medium, you have the opportunity to link up your Facebook and Twitter accounts. Blogging Personal Brand 2008 Aleppo Apple Inc.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! A couple of months ago, we talked about ways to engage your fan base on Facebook.

A good reputation online is an essential marketing strategy


The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr,, LinkedIn, Blogger, TypePad ,, YouTube , Slideshare, or your own blog.

Marketing and Peanut Butter Cups: Advice From Facebook Employee #30


The first thing you’ll probably read about Noah Kagan is that he missed out on $100 million when he got fired from Facebook. As you can imagine, getting fired from Facebook early on sparked an endless slew of “Why?” Tweet this for your fellow bloggers.).

Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]


In the show we chat about: The importance of understanding your online community. For audio and the complete transcript head click here: Connecting with your community and infleuncers online. It really depends on the communities that your service or product targets. "So,

Influencer marketing is one percent inspiration, ninety nine percent perspiration


Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Increase community engagement?

Why Every Social Media Team Needs Millennials AND Boomers


Dad said no Facebooking or texting while on vacation. The counter-argument (minus the spitting anger) was that Gen X and Boomers were quite capable of using social media successfully for both business success and for making personal connections. 3 community managers.

Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions


On September 27, Trump fired off an accusation that Facebook had always been against him. Facebook CEO Mark Zuckerberg responded later that day with his own post , writing: “Trump says Facebook is against him. At this point, users can portray Facebook any way that suits them.

Vulnerability is essential to your social media marketing success


In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking.

What Would Those Bloggers Tell Their Younger Selves Before Traveling Abroad

Altitude Branding

To help facilitate and expedite the process, following are several bloggers who looked at their foreign travels and took a moment to reflect on what they would have changed. Connect with locals, join Facebook groups of expats and find out from people living there what to REALLY do and see.

I was a teenage Russian troll OG


Other folks from other cities are all about building their own personal brand on the back of their employer; DC’s not like that: CIA, NSA, DIA, NRO, FBI, BIR, DHS, DEA, OIA, OIC, AMI, ONI, CGI, and NMS. We spent all day, every day, becoming essential parts of these online communities. 80% of all cyberstrikes were done in order to build trust in the community.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR


explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Every once in a while magic happens.

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Lurkers are the 99.989% of Social Media


Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content.

The art of narrative storytelling via social media marketing


Done right, both social media engagement and influencer outreach are personal, person-to-person. Sales, reporting, journalism, and public relations done right have one thing in common: personally engaging targeted individuals, soul-by-soul and person-by-person.

Google+ on its Third Birthday


The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free.

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012


What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails.

Janet Thaeler & Maryanne Conlin on Influencer Marketing


While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook. PR pitching is just like selling: people are investing in the narrative, the story, the personality, the charm, the attention.

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. With a powerful personal network, it seems so much easier to become all our potential will allow. 25 Comments to “Six Steps to a Remarkably Powerful, Personal Network&#. Community Newsletter.

Remember LinkedIn for social media marketing


If you’re anything like me, you might go for more than a couple weeks without dipping a toe into your LinkedIn account (while you probably are unwilling to let an hour pass without checking in on your Facebook, Twitter, or even what your friends are passing around on Pinterest.

My social media marketing posts from 2011


While it may well be important to have the top-100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today.

Blog your way into a book deal


Your second step is to grow a community around the writing you’re doing on your blog. What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you.

How to Become a Stellar Guest Blogger

delicious b2bmarketing

People start hearing your name now and then, they start reading your posts across a number of blogs (within one niche) and ultimately they start recognizing you as the expert and a person worth following. This is a guest post by Ann Smarty, a blogger and web entrepreneur.

My assistant is a robot


But, alas she’s not yet a proper personal assistant, now is she. community full access to as much of my personal and corporate information as humanely possible as long as it makes my life easy. Marcus Facebook Google linkedin twitter

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Lesson learned: Not only is mass-spamming your social media audience an awful campaign plan, but in order to truly engage your community, tweets should be interesting and engaging. The first person to unravel the clue and find the hidden menu won the dinner.

How to Build Your Influencers in Social Media


A personal site. Bloggers are so 1996. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology,, Social Media Today , Social Media Monthly, and even onto LinkedIn.