KoMarketing Associates

MARCH 7, 2013

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at https://twitter.com/ckburgess. Tom Pick (@TomPick).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Leadspace

JANUARY 4, 2017

While this is a broad category, with lots of noise, hype, and fairy dust swirling, there are a few major categories that I believe are the most important to track (and if you’re an aspiring digital CMO and haven’t made these investments, it’s time to start talking to the CIO and the CFO about making them). Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

ClearVoice

SEPTEMBER 17, 2020

Being that content is what drives brand awareness, lead generation, and customer loyalty… the last thing you want is for your process and people to feel disconnected and disheartened. Content creators are artists — many of them are bloggers, authors, and creatives across various mediums.

Process 110

Process Marketing Budget Creation SME Content 110

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. Sales keeps insisting on receiving better leads, marketing knows that is an issue, but still they are not delivering. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Heinz Marketing

MARCH 7, 2022

Matt: Well, and it, so first of all, talking to the sales pipeline radio with Andy Paul, he’s a multi time author, blogger, speaker, influencer in the sales world and his recent book is Selling Without Selling Out. What is the lesson here for lead generation efforts for content strategies?

Urgency Marketing 91

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 91

Envy

MARCH 25, 2019

A recent survey conducted by Korn Ferry on 1000 leading US companies concluded that the average age of a CMO in the tech industry is 53. Sales teams and marketers still argue about the same issues: Lead generation and what constitutes an MQL and SQL. But that’s far from the truth. Who updated, or didn’t update the CRM.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Lincoln Murphy. David Skok. Jason Lemkin. Dave Kellog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

JANUARY 5, 2015

Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data. contains very topical content, and the guest bloggers are always credible.”. Entrepreneur: Eric Quanstrom , CMO,? Kissmetrics.com.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Lead generating content: (Gated, email required).

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

MARCH 5, 2014

This is an excerpt from our new ebook, The CMO’s Guide to Brand Journalism. I’m the former technology editor at Newsweek , and now I’m a blogger at HubSpot. If you’re the CEO or CMO of a mid-sized or large brand, you may have started thinking about building an in-house news operation of your own.

Paid Search Agency 28

Paid Search Agency Companies Ad Building CMO 28

chiefmartech

FEBRUARY 7, 2016

I know, it’s probably a stretch to imagine that a book on marketing technology management by a marketing geek blogger like myself would become a best-seller — but, hey, it would be pretty cool if it did. You can use this webinar as a customer marketing tool if you would like — any leads generated are exclusively yours.

Work Management 40

Work Management Marketing Management Marketing Automation Services Software 40

ViewPoint

APRIL 18, 2012

Trip is also an author, a speaker, and a blogger. Their recent research showed 60% of best-in-class companies have actually closed business sourced through social media marketing, and this points to a significant shift to see social media as a lead generation vehicle. Video Marketing - A Surprising Trend.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

Chris Koch

JUNE 26, 2009

I mostly use it as a platform for determining the blogs I like best and then follow them through good old-fashioned e-mail (the tool that most bloggers use to do this is Feedburner ). Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. But it’s nice to have them all in one place.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Hubspot

JANUARY 14, 2013

What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. And hiring a dedicated blogger or blog manager is crucial in creating remarkable content. Optimizing content for search engines and lead generation.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

MARCH 21, 2012

In the video, CMO Mike Volpe and Marketer-in-Residence David Meerman Scott discuss whether it's better for content to be form-free ; the discussion lasted about a half an hour, but yours certainly doesn't have to. Let's take HubSpot's blog post, " 9 Questions you MUST Ask Before Hiring a Freelance Blogger ," for example.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

JANUARY 7, 2014

9) Sales / Marketing Executives (CSO/CMO). This group will get you thinking more strategically about every blog post, ebook, or webinar you produce, which could very well come in handy when trying to bolster your lead generation. 16) The Blog Zone - A Community for Bloggers. Are you a blogger? Members: 134,206.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Hubspot

MARCH 31, 2014

Our bloggers don’t just look at traffic data; they study that data (and plenty of other data), and analyze it, and slice and dice it, and pore through it. Moreover, and most important: Unlike journalists, our bloggers absolutely set out to get traffic and openly cop to doing so, without apology and without any sense of stigma.

Traffic 28

Traffic Stats Blogger Analytics 28

Hubspot

APRIL 17, 2018

For someone with a more specific role on a larger inbound marketing team, like a blogger, you could focus only on the questions about blogging and content creation. Draw a funnel on the whiteboard showing 10,000 visitors, 500 leads, 50 opportunities, and 10 new customers (or any other numbers you think are interesting).

CMO 75

CMO Lead Ranking Top of Funnel Hubspot 75

Zoominfo

SEPTEMBER 17, 2018

Listeners can expect interviews with authors, experts, and thought leaders sharing business marketing tips, tactics, and resources hosted by one of America’s leading small business marketing experts—John Jantsch. The hosts also share the marketing tools many other successful bloggers use to automate the growth of their business.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

AUGUST 5, 2014

I joined a 10-person dot-com startup in 1999 as their second marketing person, after the CMO. My first project was building their financial model, but right after that I dove into marketing and built their customer acquisition and lead gen program, started to grow sales, and lower their customer acquisition cost. weird, I know).

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

JUNE 25, 2012

Blogger Problems. Needless to say, the blogging team received a prompt email from our CMO, and some "recommendations" on how to avoid that type of problem in the future. Webinars are fantastic lead generation mechanisms, but there are so many things that can go wrong when you're hosting them. just you wait ;-).

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

Single Grain

AUGUST 27, 2019

For example, Herdez recently partnered with food blogger and influencer Emilie Eats to promote their guacamole salsa. Dive Deeper: How to Use Social Media for B2B Lead Generation. Dive Deeper: 7 Dead Simple Social Media Marketing Tactics That Still Work Today. How to Build a Social Media Marketing Conversion Funnel.

Social Media 100

Social Media SEO Media Lead Scoring 100

Directive Agency

MARCH 7, 2019

Seen in Forbes as the most influential women in social media and recognized by Forbes Woman as one of the Top 20 Women Bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training, and education company with the largest community of marketers in its category.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Sales Lead Generation using SMM , Monday, July 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Why Not Be The CMO Of Everyone? percent have none.&#.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The Effective Marketer

FEBRUARY 16, 2011

A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. United States License. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Full Circle Insights

NOVEMBER 25, 2020

Speaking of mobile, it’s hard to deny the impact of mobile usage on not just marketing but every aspect of consumer behavior, according to Matt Reid, CMO of EZ Texting. Building a Solid Case for Attribution to the CMO. Top 10 Reports Your CMO Wants from Digital Marketing. Ultimate CMO Board Package Reference Guide.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. But credibility is a funny thing.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Become A Blogger. Smart Blogger. Blog Herald. Blog Tyrant.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

JUNE 6, 2011

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Arik Hanson – @arikhanson.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Freelance Content Creator / Blogger / Copywriter. Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62