Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

OCTOBER 18, 2013

“Best of” lists, trend highlights, and news round-ups can all be completely curated, but still appeal to your readership. These smaller, up-and-coming sites may be more likely to engage with you or share your stuff than the big A-list bloggers. The hard part is getting your audience to engage. Think multi-platform.

Curation 48

Curation Webinar Metrics Content Opinions 48

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Poorly crafted or overtly promotional white papers can actually have the opposite effect.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Buzz Marketing for Technology

JUNE 27, 2008

I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. I did not find research papers about using the start pages in the learning. So, I would like to thank the bloggers and you too for sharing the good ideas!

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

LeadSquared

JANUARY 28, 2015

There are several other video sharing channels that you could look at, like Dailymotion. YouTube would make a good channel because it’s easy for videos to rank there. Coming back to the question, once you connect with your prospects, you can send them white papers in email campaigns or any other relevant content.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows. Image credit: Orbit Media Studios.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. ” But when it comes to articles, videos, and white papers, brands seem more than happy to copy each other.

Top of Funnel 164

Top of Funnel Trends Content Marketing Planning 164

Online Marketing Institute

JANUARY 4, 2011

Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? White papers? Who would really want to link to a corporate website? What do people like to link to? Case studies? Informative how-to blog posts?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. 32 percent use social media as an outbound marketing channel for demand generation. FOLIO: Publishing Technology The Latest on Trends, Issues & Products (2x Monthly). Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Insight, trends, technology and more on. CMS Insights. Consumer Media. Design & Production. Digital Editions.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

KoMarketing Associates

JULY 28, 2020

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums, and communities.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Oktopost

OCTOBER 26, 2020

As the world remains mostly shuttered, businesses are turning to alternative digital channels to hock their wares. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Identification of optimal channels driving results. Yes, eight of them.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Vice President of Portal Products at.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Those experts provided a total of 102 mentions or “votes” for 34 different specific trends or activities across seven categories.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Only B2B

FEBRUARY 9, 2018

Oh yeah, let’s write about the trends or the latest apps which are creating a buzz in the market. Another way of finding trending topics in your niche is to use BuzzSumo. Just enter the niche and see what’s trending. Analyzing trends and content to write a white paper? I am sorted for the month!

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97

Brandpoint

NOVEMBER 28, 2018

Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. This diagram gives a high-level look at how each channel works on its own, and with each other. It’s created specifically for your brand that is published to your website or other owned channels.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. ” Content best practices for 5 marketing channels by iMedia Connection. The top three channels for sharing content are Twitter (74%), LinkedIn (71%) and Facebook (70%).

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

SmartBug Media

MARCH 25, 2019

HubSpot blog subscribers are delivered a “daily dose of inbound” that keeps them at the forefront of inbound marketing trends and best practices. 4 Things I Learnt as a Blogger Working at an Influencer Marketing Platform. The 9 Conversion Habits of the World’s Most Successful Bloggers. More Resources for Content Writing: 18.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. In this case, your primary task is to select communication channels where your audience is present and where you can have maximum visibility. Invest your efforts in these channels to get enough customers organically.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. In this case, your primary task is to select communication channels where your audience is present and where you can have maximum visibility. Invest your efforts in these channels to get enough customers organically.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Webbiquity

DECEMBER 30, 2013

What are the trends over time? To bloggers? Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? Which sources sent the most traffic to your site last month? Which converted at the highest rate? To PR professionals?

Paid Content 100

Paid Content Analytics Marketing Analytics Tools Tips 100

Marketing Insider Group

FEBRUARY 17, 2011

B2B buyers are taking part in this trend with as many as 90% reporting that they use social media tools. It’s easy to showcase thought leadership through social media channels. What channels are they using most? It also gained the attention of several B2B bloggers and to date has been read close to 4,000 times.

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Only 55% of bloggers update old posts. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 21, 2010

IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. link] Chris Johnson Another nice post, J. link] Chris Johnson Another nice post, J. link] francine hardaway Great list, Jason. Tyler Excellent post.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. What Works ( Vendor Government PR Trends Spending Release ). June 30, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hinge Marketing

JULY 6, 2022

It allows prospects to encounter you, in the channels they prefer, when they are ready to learn and engage. White Papers. White papers have been around for decades—and for good reason. People look to white papers for a serious exploration of a technical or practical topic in a compact format.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Hinge Marketing

JUNE 8, 2016

Being able to draw meaningful conclusions from metrics depends on your ability to analyze trends. If you can only track metrics once in a great while or inconsistently your trend analysis may be worthless. If you are a guest blogger, for example, you can measure the efficacy of your guest blog strategy through referral traffic.

B2B Thought Leadership 48

B2B Thought Leadership Planning Marketing Proposals Thought Leadership 48

Hubspot

AUGUST 9, 2018

Graduate marketing programs study consumer behavior, changes in the domestic and international marketplace, and growing digital trends. This article from USA Today compiles a list of the top 10 cities for marketing jobs based on open listings and salary trends. Problem-solving. Do some companies offer better marketing jobs than others?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hinge Marketing

DECEMBER 17, 2014

Not only did he embrace the idea of sharing his expertise, he shared it across many different channels. “Try using video, blogs, real books, white papers, and webinars.” Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. 4) Specialization in a niche.

Work Management 48

Work Management Marketing Management Service Examples 48