Remove channel

ViewPoint

article thumbnail

Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

ViewPoint

6 Marketing Trends to Watch in 2013: New Research. Do you know how media fragmentation works and how to engage consumers across multiple channels and devices? These are just a couple of things the latest trends indicate marketers need to be doing in order to maximize value for their brand. Via OpenView Labs. Via Funnelholic.

article thumbnail

4 Trends Shaping B2B Marketing in 2011

ViewPoint

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. What trends do you see affecting your business as we move into this new year?

article thumbnail

PowerViews with Trip Kucera: Best Practices & Surprising Trends

ViewPoint

Trip is also an author, a speaker, and a blogger. Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. ” The Role of Social Media.

Trends 120