• GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 11, 2017
    [Blogger, Channel] Influencer marketing grows up
    A new trend was coming into view, led by a company called Klout. And, believe it or not, I was about the only blogger out there who did! Joe was taking a tremendous amount of heat from the social media analysts and bloggers … but I also learned that he receiving a lot of traction with some of the biggest brands in the world. Despite the fury in the world of bloggers, his idea was catching on. By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 22, 2017
    [Blogger, Channel] Six transformative trends in influencer marketing (is it really marketing?)
    ” At the end of the book, I predicted that this would become a mainstream channel, and undoubtedly, this has come true. Best of all, the report is free and can be downloaded here : This milestone project covers six transformative trends and includes interviews with marketing and PR leaders from Microsoft, Samsung, Intel, HP, Dell and other leading B2B tech companies. The post Six transformative trends in influencer marketing (is it really marketing?) By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 1, 2017
    [Blogger, Channel] Why Joe Pulizzi and I disagree on today’s content marketing dynamics
    Let me demonstrate this: How many brand content channels do you subscribe to, or even consume on a regular basis? It’s not an opinion, it’s a fact, and this evolution is by far the most powerful trend publishers are fighting right now (one newspaper chain just eliminated their websites and they’re putting ALL their content on Facebook). By Mark Schaefer.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Blogger, Channel] The Best Advice for Marketers in 2017: Insights from 11 Experts
    Diversify your channels, or risk being invisible. I re-evaluate what we’re doing at least once a year and stay on top of new platforms and channels I need to incorporate in an upcoming marketing strategy revision.”. Question #1: "Us[e] voice and tone consistently across all channels and accounts to convey brand. He’s the CEO of Marketing Insider Group , an internationally recognized keynote speaker, and an in-demand author, blogger, and contributor.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 1, 2017
    [Blogger, Channel] Trends come together to diminish the need for company apps
    This is an economic trend and a sociological one. I still go to blogs because I follow those people on the social channels. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. The post Trends come together to diminish the need for company apps appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Blogger, Channel] The Art of Creating Curated Content
    Check out this forecast from Amisha Gandhi, Senior Director of Influencer Marketing: “I think the trend and the importance of micro-influencers will increase in 2017, but more importantly – companies/brands will look to the business results they can drive with their influencer programs versus awareness and reach. If so, the easiest way is to select a trending topic, get influencers’ perspectives, and fill the content with valuable quotes and details.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 6, 2017
    [Blogger, Channel] Content marketing success and the crappy quality myth
    Maybe it’s time for me to drop out of the competition and pursue another channel. Similarly, “crappy content” was not the reason my blogger friend failed or why Buffer’s audience was slipping, or why the traffic is so off at Social Media Examiner. You can develop new distribution channels (like publishing in a trade journal or on LinkedIn). By Mark Schaefer.
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [Blogger, Channel] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. And retailers everywhere showed that jumping on trending topics can do as much for you as it does for the company that originated the trend. But frustrated players and downed servers eventually gave way to 2016's hottest trend. That connection to their brand identity creates a strong narrative in their marketing efforts across channels.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Blogger, Channel] The 21 Best Content Curation Tools
    Stay up-to-date on the latest trends and industry news by saving content to read later. For bloggers, add a share button to posts to make it easy for others to Flip. It distributes content across sites, social, apps and ads, and amplifies engagement with intelligent recommendations, social calls to action, and real-time trending alerts. Use Trapit’s artificial intelligence to find news, insights, trends, and analysis that employees want to share and customers want to consume.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Blogger, Channel] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    You may find it strange that I don’t include “Big Data” in this list of 10 trends. The fragmentation of content channels that occurred with the internet (everyone is a publisher!) Laura Kessler believes this might be the most important trend in business today: “Through new distribution frameworks we will achieve high-speed drone delivery, duplication and replication engineering, that will change everything in business and society well beyond marketing.”
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blogger, Channel] The 29 Best Social Media Monitoring Tools
    Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks. A multi-channel marketing platform primarily for B2C marketers. Schedule and publish content across social channels. Monitor mentions of keywords, trends, and brand/product terms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Blogger, Channel] Content shock re-visited, the content marketing myths and realities
    But to continue to compete in this crowded content channel, I’ll have to spend even more time to develop even better articles. The cost to compete is naturally going up due to the high amount of content on the channel. In a recent post they noted that the output of content per brand increased 35% per channel in one year , but content engagement decreased by 17% in the same timeframe. By Mark Schaefer.
  • LEADSPACE  |  WEDNESDAY, JANUARY 4, 2017
    [Blogger, Channel] Most Exciting Marketing Technologies to Adopt in 2017
    This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. However, when the good folks at Leadspace invited me to guest blog — as they have for years, for which I am always honored — on the broader “most exciting Marketing Technology trends in 2017” topic, I was happy to opine on the broader Marketing and Ad Tech sector. Bloggers.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Blogger, Channel] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    Trends/ Insights. She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Recommended reading: Social Media in 2016: Big Trends Emerge in Visual Content. #13. As you'll see in the recommended reading section below, experts predict interactive content to be one of the top B2B marketing trends of 2017. Become A Blogger. Smart Blogger. Jenn's Trends.
  • ACT-ON  |  FRIDAY, DECEMBER 16, 2016
    [Blogger, Channel] 10 IoT Considerations for SEO & Other Digital Marketing Strategies
    Keep an eye out for industry IoT trends and how you can adapt IoT to your own site or your clients’ needs. Mary Meeker, partner at Silicon Valley investment firm Kleiner, Perkins, Caufield & Byers, addressed voice-activated search in her annual Internet Trends report. It’s clear that as SEOs we must stay on top of IoT trends, particularly those that use natural language queries. #4 You should optimize for channels other than just the search function. The Jetsons.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Blogger, Channel] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. What trends should B2B marketers be leveraging to break through the noise and create more compelling experiences for their audiences?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 8, 2016
    [Blogger, Channel] Learn to create effective content by putting it through the RITE test
    Sounds crazy, but being flexible and tuned-in to the world allows me to create content that is “first to market” on breaking news and trending ideas. Kinman, better known as Hickok45 , is a YouTube sensation, with more than 2 million subscribers to his channel, lucrative sponsorships, and paid appearances. You might think this talent has the same entertainment value as the refrigerator repair channel, or the “My Favorite Napkins” podcast … but no! By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Blogger, Channel] What is the role of content marketing in an ad-free world?
    Today, however, many of those channels are drying up. In an ad-free world, influence marketing is an indispensable tactic and one of the hottest trends around. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Here’s the current state of my advertising consumption.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Blogger, Channel] 12 Great Examples That Prove the Power of Repurposing Content
    One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. A post may have less engagement or traffic than your #1 piece of content, but if it can be updated with valuable data or leveraged around new trends to improve visibility, then it still might be a winner. Promotions through various social channels.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger, Channel] Top Marketing Blogs You Should Be Reading
    Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: MarketingProfs, championed by Ann Hadley, is a content staple for marketers looking to learn about the latest trends or sourcing ideas on how to improve marketing for their own brands.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blogger, Channel] Top Marketing Blogs You Should Be Reading
    Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: MarketingProfs, championed by Ann Hadley, is a content staple for marketers looking to learn about the latest trends or sourcing ideas on how to improve marketing for their own brands.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Blogger, Channel] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    I recommend that you head over to Google Trends , Google’s Keyword Planner , HubSpot's Keywords App , and/or BuzzSumo to research what’s being searched for and shared most often. If you’ve never used Google Trends, then you’re in for a treat. You can use this tool to see what topics are trending and most popular in real time. Plus, the long-term benefits from the relationships you’ll build with influencers and bloggers will become invaluable down the road. #2:
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 14, 2016
    [Blogger, Channel] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    Companies that are just starting out with content marketing don’t need to emulate Red Bull’s entire approach from the get-go—but they do need to channel the company’s commitment to its strategy. ” To help scale up its content marketing program, the company leveraged its own team members, guest bloggers, and user-generated content. For example, internal stakeholders can request content about technology trends in several prepackaged formats.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blogger, Channel] Social media giants tighten their grip on small content producers
    They claim that big corporations lament the new competition of user generated content and using their power and money to “fight” against that trend. A year ago, I visited a blogger conference in Berlin where a marketing expert had warned solo-preneurs to stop using Facebook and YouTube exclusively for their online biz. By Mars Dorian, {grow} Contributing Columnist.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Blogger, Channel] The 28 Best Influencer Marketing Tools
    After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Interest in influencer marketing is skyrocketing.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Blogger, Channel] It's Not About The Release Anymore. PR is Now Social PR.
    An ambassador for my clients (usually a design blogger) must write, curate and share content that’s: relatable, emotional, personal. Don’t get me wrong, these are native ads, not free spotlights, but I want the blogger’s connection to my brand to be so personal that she might have done it for free.) Instagram is the top channel for designers, and my team and I spend a lot of time there following and engaging with designers about their work and their stone choices.
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Blogger, Channel] What’s new in content marketing?
    Take a look at these five trends in content marketing that will set your business apart from the crowd. One of the newer content marketing trends involve enlisting key influencers to serve as brand ambassadors. As with influencers, inviting guest bloggers to post applicable content on your site can drive traffic and increase brand exposure as well. Which trends are you most interested in pursuing for your business?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Blogger, Channel] Get Your Blog On: 4 Steps to Blogging Success
    You might already have defined personas in your organization from previous work segmenting and targeting buyers on your other marketing channels, but if you don’t, here are a few key elements that you can use to define them: Background: Company, job responsibilities, likes/dislikes about the job, team structure, etc. Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. What market trends are emerging in your space?
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Blogger, Channel] 10 Metrics Every Marketing Team Should Track
    Being able to draw meaningful conclusions from metrics depends on your ability to analyze trends. If you can only track metrics once in a great while or inconsistently your trend analysis may be worthless. Knowing the specifics for each type of web traffic can allow you and your marketing team to make adjustments to your SEO strategy or your social media channel strategy near real time. “Make us more visible!”
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blogger, Channel] 20 Handy B2B Lead Generation Resources
    If your company has blogger brand ambassadors, those quick Instagram videos can also be converted into lead generation initiatives. On their company blog, Demand Wave also has a great article about 2016’s tops trends in B2B digital marketing and SEO. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blogger, Channel] 20 Handy B2B Lead Generation Resources
    If your company has blogger brand ambassadors, those quick Instagram videos can also be converted into lead generation initiatives. On their company blog, Demand Wave also has a great article about 2016’s tops trends in B2B digital marketing and SEO. In one article , marketing blogger, Matt Banner, talks about ways to optimize your social media conversation and enhance activities with lead generation tactics that will drive users through the sales funnel.
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Blogger, Channel] How To Map Content To Your Conversion Funnel
    It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. Which social channels are they active on? Unilever launched the YouTube channel All Things Hair , an online space where “women could get relevant answers to their hair-care queries through high-quality video content.”
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Blogger, Channel] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). 2) Google Trends. HARO (Help a Reporter Out) gives journalists and bloggers access to a database of sources for upcoming stories, and offers subject matter experts daily opportunities to secure valuable media coverage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Blogger, Channel] A complete strategy for effective scheduled tweets
    I can jump on trending content with “hot off the press” content. I use “If This Then That” to schedule my top trusted blogger content. The BEST part is ViralPost®, which by definition does this: Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels. and Mashable (nothing against those sites!) - I can jump on trending content with “hot off the press” content.
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Blogger, Channel] 10 Amazing Ideas for B2B Press Releases
    If you’re not a top-tier brand like Apple or Microsoft, carefully consider the newsworthiness of your company for journalists, bloggers and other influencers in your sphere. You may publish monthly contests on your social media channels or follow the example of Freemake.com. If practical, provide journalists and bloggers with a trial version of your new product together with the press release. Often bloggers willingly, even eagerly, publish content of this kind.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Blogger, Channel] 10 People You Should Follow on Twitter if You’re in Marketing
    As marketers, we are challenged with staying up-to-date with ever-evolving marketing trends and best practices, and Twitter can be a great source of information for that. President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. Jay Baer’s Twitter account speaks intelligently to trends related to MarTech, social media marketing, and content creation.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Blogger, Channel] 10 People You Should Follow on Twitter if You’re in Marketing
    As marketers, we are challenged with staying up-to-date with ever-evolving marketing trends and best practices, and Twitter can be a great source of information for that. President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. Jay Baer’s Twitter account speaks intelligently to trends related to MarTech, social media marketing, and content creation.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Blogger, Channel] 7 Content Marketing Mistakes Costing You Time and Money
    In the 2016 Content Marketing Institute and MarketingProfs’ Content Marketing Trends – North America report for B2B marketers, more than half of the most effective marketers had a documented content marketing strategy. Unfortunately, as CoSchedule notes in this graphic, 77% of bloggers share their posts three times or fewer on social media. Content marketing is getting harder. Ironically, it’s because of the content itself.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Blogger, Channel] 7 Content Marketing Mistakes Costing You Time and Money
    In the 2016 Content Marketing Institute and MarketingProfs’ Content Marketing Trends – North America report for B2B marketers, more than half of the most effective marketers had a documented content marketing strategy. Unfortunately, as CoSchedule notes in this graphic, 77% of bloggers share their posts three times or fewer on social media. Content marketing is getting harder. Ironically, it’s because of the content itself.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Blogger, Channel] Blogging Best Practices: 5 Common Mistakes Beginners Should Avoid
    Here are five common mistakes new bloggers face , and my advice on how to best avoid them. The biggest concern new bloggers have when they first start out is having enough content. That may be we often see bloggers writing about what is of interest to them. They can be a great resource to identify trends and problems that are consistently left unresolved in your industry. Starting a new blog is exciting, but it can be a little intimidating.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Blogger, Channel] 5 Blunders Made by Blogging Novices
    Here are five common mistakes new bloggers face , and my advice on how to best avoid them. The biggest concern new bloggers have when they first start out is having enough content. That may be we often see bloggers writing about what is of interest to them. They can be a great resource to identify trends and problems that are consistently left unresolved in your industry. Starting a new blog is exciting, but it can be a little intimidating.
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Blogger, Channel] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. To help relate to your followers on a personal level, you might consider hopping on hashtag trends like #tbt ("Throwback Thursday"), #MotivationMonday, #TransformationTuesday, or hashtags that are trending at any given time.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Blogger, Channel] How to Use Hashtags on Twitter, Facebook & Instagram
    He wrote that the "channel" concept of hashtags satisfies many of the things group discussions do, but without inheriting the "unnecessary management cruft" that most group systems suffer from. If you're searching for popular hashtags from scratch, the best place to look is the trending topics bar on the left-hand side of your homescreen. Popular hashtagged words often become trending topics -- which are topics so many people are talking about that they are a "trend."
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Blogger, Channel] Three Things Smart B2B Marketers Will be Doing in 2016
    The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016. B2B content marketers need to produce a range of content, but promote it through the right channels, to the right audiences, at the right times. What will successful B2B marketers to be doing more of, or differently, in 2016?
  • 6SENSE  |  THURSDAY, JANUARY 7, 2016
    [Blogger, Channel] How To Build a Rockstar B2B Marketing Team
    Modern marketers are awash in new technologies, distribution channels and strategies. The “right” team is a function of your company’s size, but it’s also a function of today’s market, technology trends and the current maturity of the B2B marketing discipline. Press Relations / Analyst Relations – who knows every journalist, analyst and blogger writing or researching your space?
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Blogger, Channel] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. That’s a nice way to affirm what the blogger wrote, add a useful insider tip, and demonstrate you know what you’re doing. You’ll have a terrific way to repurpose your content, a nice way to gain some inbound traffic, and a new lead generation channel. Just don’t be surprised if it’s a somewhat buggy lead generation channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Blogger, Channel] Personal business lessons from 2015 and what you can learn from them
    About 3-4 years ago, I myself was a ‘mere’ blogger, before I shifted to online illustration and then upgraded to self-publishing, although I do both now. Lesson: Even if you’re the king of your domain, you must see the changing trends and ride them. Lesson: Read blogs like Wired , FastCompany and {grow} or subscribe to YouTube channels like Dnews (Discovery) where you learn more about upcoming tech impacting your (work) life.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 14, 2015
    [Blogger, Channel] What Were The Most Effective B2B Marketing Tactics of 2015?
    The biggest surprising trend for me this year was in social – the networks themselves. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. In terms of trends, I believe B2B mobile is an under-appreciated trend that has more traction than data indicates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Blogger, Channel] What is the future of blogging?
    I’m not sure who a blogger is anymore. There are three trends applying pressure to your ability to succeed with long-form content on the web. Each of these trends will have a profound impact on blogging as a business strategy. We used free distribution channels like Facebook and LinkedIn to make people aware that our content was out there. If we want access and visibility on these important channels, we will have to submit to their terms and conditions.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Blogger, Channel] Want More Web Traffic? How I Used the 'Skyscraper Technique' to Drive 70K+ Page Views
    Here's how it works: You start by researching popular trends, topics, and already well-received pieces of existing content across the topic areas your business typically covers. Share on all of your social channels, with your email list, and internally with your employees. Finding it increasingly difficult to capture the attention of your target audience? Can't seem to actually deliver on their expectations? In today's marketing landscape, the competition is heating up.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [Blogger, Channel] 10 Reasons to Develop a B2B Blogging Strategy
    Thought leadership and the sharing of professional knowledge in social media channels help influence the B2B decision making process. Blog posts can address common issues and challenges, or tackle current trends in the industry. Quality blog posts provide a reason to reach out to potential link partners (site owners and bloggers for example), by showcasing relevant information or expertise, and developing connections through cross-collaboration, and supported thought leadership.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 26, 2015
    [Blogger, Channel] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    For the last few years, LinkedIn has been poaching professional journalists from top publications like the Wall Street Journal, Fortune, and Wired to comb through the best content and plug it into industry channels, many of which boast hundreds of thousands of subscribers. In some cases, those editors will actually reach out to LinkedIn bloggers to request content or make suggestions for how it will be better received.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 19, 2015
    [Blogger, Channel] No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
    In August, I started this series of 6 content marketing trends affecting your success in 2016. She also noted that Cosmo delivers high content-consumption rates for advertisers on its Discover channel. Meaning, 72 percent of users who watch the Cosmo channel click through to the story, whether it’s an ad or not. Medium recently opened up its publishing API, which syncs with WordPress and Blogger so far, to allow publishers to syndicate into the Medium community.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 19, 2015
    [Blogger, Channel] No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
    In August, I started this series of 6 content marketing trends affecting your success in 2016. She also noted that Cosmo delivers high content-consumption rates for advertisers on its Discover channel. Meaning, 72 percent of users who watch the Cosmo channel click through to the story, whether it’s an ad or not. Medium recently opened up its publishing API, which syncs with WordPress and Blogger so far, to allow publishers to syndicate into the Medium community.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Blogger, Channel] 20 Experts Provide Their Content Marketing Predictions For 2016
    The leading marketing trend of 2016 will be the maturing of the age of ad blocking. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary. Finding ways to cut through this wall of noise will continue to drive budgets, strategy, distribution and advertising channels, creative, and content innovations in 2016.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Blogger, Channel] Tools that help generate blogging ideas
    Every blogger knows the challenge of finding topics to write about. The site lists trending topics on the side of the page. Depending on the word you search, you might see the keyword searches from other popular websites such as eBay, the Weather Channel, or Netflix. This helps you mine keywords and also find trending ideas surrounding those keywords. Google Trends. Hot Trends will give you a live feed of popular trending searches.
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Blogger, Channel] 5 Trends from New Blogger Survey That Probably Won't Surprise You
    Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. Both daily and weekly bloggers have increased since last year, and those are good targets to hit. What Media are Bloggers including in their Content?
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 18, 2015
    [Blogger, Channel] Positioning is Key Factor for Social Media (and All Marketing) Success
    Some of its products were more innovative than most in the industry and focused on a particular trend in the product space. It’s interesting to search and see what other marketing bloggers are saying about the key to success in social media. With the variety of social media marketing channels, it’s even more challenging to do this right and to be consistent.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 17, 2015
    [Blogger, Channel] How to Build a Dialogue With Your Audience by Listening
    And between social media and all of the other tools and channels that exist today to connect with your industry, there’s no excuse for not knowing what’s dominating the conversations that are happening in your industry. To start developing or improving your industry listening skills, you can: Use Google Trends to find out what people are starting to care about. Use the information you’ve found from Google Trends and BuzzSumo to turn your inbox into a powerful listening channel.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 10, 2015
    [Blogger, Channel] The Ultimate List of Websites Every Blogger Should Bookmark
    All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. When you're blogging, posting on social media, and creating other types of marketing content regularly, it's important to have a written style guide to ensure your writing style is consistent across different marketing channels. Google Trends.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 4, 2015
    [Blogger, Channel] Is Influencer Marketing Ethical?
    As cited by Tomoson , a blogger outreach software, influencer marketing is the fastest growing and most cost-effective channel, and over the next 12 months, 59 percent of marketers plan to increase their influencer marketing budgets. Over-Exposure: Brands that pay too many bloggers to advocate for and plug their brand will lose control over the audiences they’re reaching while coming off as inauthentic and desperate for views.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 6, 2015
    [Blogger, Channel] 4 Keys To A Sustainable Content Marketing Strategy
    Yoav Vilner is a trending tech blogger and growth hacker. Your customers don’t want to use call channels unless absolutely necessary. Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the inherent challenge of building an enduring content strategy.
  • OPENTOPIC  |  FRIDAY, JULY 24, 2015
    [Blogger, Channel] Increase the Reach of your Posts and Effectively Drive Traffic to your Social Platforms
    Check out some of the trending articles this week in Digital marketing we feel will boost traffic to your site and increase the reach of your posts. The Savvy Marketer's Guide to Catering Content for Any Distribution Channel [Social Media Today]. One of the most important aspects to consider when distributing content is learning how you want your brand to be represented and how your content is going to affect your customer’s experience across multiple channels.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Blogger, Channel] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Only commit to the number of channels you can consistently keep up with. Media and Blogger Outreach. Media and blogger outreach will demonstrate your expertise to a wider audience. Ideas for your email marketing campaigns include: Industry trends or news. We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. Has web traffic increased?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Blogger, Channel] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    With a marketing team size of around 18, your content marketing team will be staffed with all the same roles -- bloggers, long-form content creators, SEO specialists, designers -- just multiplied. Aim to have three bloggers on staff, and two employees for each of the other roles. It's wise to have one of those bloggers have expertise in editing , too, so there's someone dedicated to maintaining content quality as output increases. Blogger.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Blogger, Channel] Business Blogging as an Equalizer for Small and Medium Businesses
    Curata conducted a study of 428 marketers to understand what the “best of the best” bloggers are doing to impact their companies’ revenue. These leading bloggers are identified in the study as the “ 10K Business Blogging Club ”, a group of bloggers who attract more than ten thousand visitors to their blogs every month. Post frequency is a major trend among the 10K Club members, the majority (91%) of whom post new blog posts at least weekly.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Blogger, Channel] 7 Essential Roles for a Successful Content Marketing Strategy
    The Community Manager is one who distributes your content across social channels, engages online communities, and contributes to content projects. This role is the persona your brand portrays on social channels, so its important they know how to interact with prospects, customers and influencers appropriately. Someone in charge of analytics should be tracking best and worst performing content, tracking conversion and flagging trends.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blogger, Channel] The Blogging Tactic No One Is Talking About: Optimizing the Past
    I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. Email it to your blog subscribers, promote it in social media, and leverage any other promotional channels that work for promoting your content. You could also miss out on capitalizing on new topics/trends emerging in your industry, as well as opportunities for thought leadership, among other benefits of new content.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Blogger, Channel] The Secret to Connecting with Self-Educating Buyers
    Tom Martin is an internationally recognized digital marketing keynote speaker, blogger, founder of Converse Digital , and author of The Invisible Sale , Tom combines his two passions, marketing and technology, to teach companies how to leverage digital marketing channels to achieve sustained sales growth, enhance brand perception, and prospect for new customers. Well this is, to me, probably the most interesting marketing trend that I’ve watched in my career.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [Blogger, Channel] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    Before he knew it, Paul was wearing three hats: personal blogger, as well as marketing manager and director of Bearing Point’s brand-new blogging wing. In other words, businesses were going to want to start marketing on this new channel. At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Blogger, Channel] What are the best social media platforms for your business?
    But if you have no emotional connection to me as a blogger, are you going to hire me? However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. You can certainly build an actionable audience on G+ but the platform trends toward the left on the chart because of its limited scope. All Facebook fans are unequal Five 2015 digital marketing trends for your consideration Is there a place for social media in a boring business?
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Blogger, Channel] 5 Technology Services Blogging Blunders to Avoid
    Here are five common mistakes new bloggers face in the technology services space and how to avoid them. Challenge #2: Running out of ideas It’s probably the biggest concern new bloggers have when they first start out, even in the saturated technology market – how will I possibly come up with enough content ideas to post regularly? Invite relevant technology bloggers or influencers to write a guest post for your blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Blogger, Channel] The art and science of developing an enterprise content strategy
    I mean, real time in understanding trends. How do we create or change perception and drive awareness in different cultures, different channels? Kevin : My view has been formed by having been in the space for over a decade and from being a successful blogger early on. I mean, real time in understanding trends. How do we create or change perception and drive awareness in different cultures, different channels?
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Blogger, Channel] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    This trend has become much stronger over the last few years. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message. Instead, focus your search on female bloggers who are health and fitness fanatics, live in central Florida, and have a strong following of devoted female readers.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blogger, Channel] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Google Trends : I’m on this site almost every day just looking at the trends of various keywords, especially for our customers. You can also look at what’s trending if you want to do a “What [current event] means for [your target keyword]” type post such as this one. But I also think this tool helps you to see just how much social sharing occurs on the top posts and which channels are driving the engagement. You join as a blogger.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Blogger, Channel] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. Bloggers in particular are one of the most influential sources of information for decision-making, with 31% of consumers turning to blogs for help. Bloggers are one of the most influential sources of info for decision-making (Infographic) Click To Tweet. Let’s face it – people are savvy to advertising.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Blogger, Channel] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. Business bloggers often receive requests for interviews or quotes from journalists who consider them industry experts. Use Google Analytics or a variety of other tools to glean important data about your website, social media channels, and blogs. Blogging forces you to stay ahead of the curve in your industry, constantly thinking of trends and news that will appeal to your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Blogger, Channel] Is Europe America’s Online Colony? American Influence on the Web
    Girls and boys creating personality-based YouTube channels and making a full-time living from ad revenue? Bloggers making a full-time living through e-products and coaching? Related Stories Beyond Content Shock: The defining trend of 2015 is content ignition Image Recognition technology is a goldmine for marketers Five 2015 digital marketing trends for your consideration. Bloggers making a full-time living through e-products and coaching?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Blogger, Channel] A Vivid Vision for HubSpot's Content
    The program began as it always did -- with a spritely, “Welcome to INBOUND Radio on SiriusXM channel 125.” She mentioned a specific blogger who would get angry when she’d be scooped by a commercial blog. They were routinely invited to deliver on-air commentary about sales and marketing trends for various cable networks. Host Mike Volpe went on to introduce the day’s guests.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blogger, Channel] 48 Phenomenal SEO Guides, Tips & Tactics
    How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. Writing that “YouTube, the second most-searched site with one billion monthly unique users, delivers a massive potential impact for SEO to drive visitors to a brand’s video channel,” Jeremy Walker shows how to optimize your YouTube channel to maximize your brand exposure on the site, from video element optimization (title, description, locations, etc.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Blogger, Channel] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    If Blogger Joe Smith from Paducah Kentucky had written precisely the same post that Seth wrote, I probably never would have seen it … and that has everything to do with this serious problem we all face of overwhelming content density. ” GoPro built its fanatic user base through a YouTube channel jam-packed with thrilling videos of customers skydiving, mountain biking, and deep-sea diving.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blogger, Channel] The line between Media and Brands is blurring fast
    What I am about to propose is actually a realization of undeniable trends that point to a future full of even more content marketing. Native advertising and sponsored content are becoming the norm as drivers of media revenue and channels for branded content distribution. While this trend has been under most radars, it will certainly continue. The trend of brands and agencies building real publications or buying them is likely to continue to grow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 2, 2015
    [Blogger, Channel] I don’t know my online audience and neither do you
    Pick any blogger who has been around for awhile and ask them what percent of their audience comments on the blog — they’ll say it is about 2 percent. If we can’t accurately measure our content audience through normal analytics channels, what CAN we do to more accurately know who’s out there sharing our content in some way? In a normal week, I’ll get at least one email similar to this one: “Hi Mark. You don’t know me.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Blogger, Channel] What’s Your Content Cadence?
    Remember that each platform or channel has its own limits. What about trending topics? As my post analytics start to paint a picture, I’ll better understand what type of content to produce, as well as the cadence the {grow} community expects Different channels have different cadence needs, so experimentation and testing will ultimately be my guide here at {grow}. Remember that each platform or channel has its own limits. - [Timing] When is your audience online?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Blogger, Channel] 12 Ideas to Ignite Your Content NOW
    It is critical to discovering trends, content and ideas. When using Facebook as your content distribution channel, for example, sharing of the content is doubled, on average, if you include a photo. In a book I wrote with the great blogger Stanford Smith called Born to Blog , we covered an idea called evergreen content. Best of all, by re-purposing the content on a new channel, I was reaching an entirely new audience who never saw the first post.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Blogger, Channel] The Road to the Top: Personal Branding Examples in Professional Services
    Not only did he embrace the idea of sharing his expertise, he shared it across many different channels. Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. As we’ve discussed our various personal branding examples, you may have noticed a trend: all of the Visible Experts we’ve mentioned are, to one degree or another, specialists.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Blogger, Channel] How to Fight the Infobesity Monster with Quality, Shareable Content
    The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. For example, a recent curated post we created for this client has received seven times the page views as the next most competitive post, almost half of which came from social channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Blogger, Channel] The secret to getting me to become your brand advocate
    But I think companies need to view influencers as humans, not “channels,” and respect them enough to make them economically whole if they are creating value for your company. For a blogger and a teacher, this is pure heaven! It’s a hot trend. Last year a company threw a lavish dinner for a group of influential bloggers. For a blogger and a teacher, this is pure heaven! Influence marketing is becoming shrill and annoying.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Blogger, Channel] What Are Attribution Reports? [FAQs]
    You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. Not all page views or marketing channels are treated equally when it comes to conversions!" If you want to understand how all of the pages or channels viewed before conversion affect conversion, you will run one report.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Blogger, Channel] Should you make the leap into sponsored content?
    This is a trend I predicted in the 2012 book Return On Influence. As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. I have never featured a paid product pitch in a blog post but many other bloggers are. Donna Moritz This has become a massive industry involving lifestyle, food, travel and fashion bloggers here in Australia.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blogger, Channel] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Channel Marketing Associate, HubSpot. I got the idea of reaching out to popular bloggers who were already writing about books we carried and enticing them to be affiliates, even though at the time I had no idea either "outreach" or "affiliate marketing" were "things" that other people did. In addition to the blogger outreach and affiliate program, we also did a lot of things to make our site a community, a place where our customers and prospects would actually want to "hang out.".
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blogger, Channel] 6 Jobs the Best Social Media Managers Actually Do
    Even if you have dedicated bloggers and ebook writers, that content still needs to be adapted to each social network. Staying on top of trends as they''re rising allows your social media manager to newsjack , which can bring spikes in traffic to your website, and connect with journalists when they''re looking for story fodder, instead of relying on outbound pitching (in other words, doing PR the inbound way ).
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Blogger, Channel] What Is Earned Media? [FAQs]
    Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? And it''s that technology blogger''s "Top 10 Apps of The Year" roundup that was viewed and shared by thousands. Owned media means the channels your brand controls , such as your website, mobile site, blog, email, and social channels.
  • MARKETING ACTION  |  TUESDAY, MAY 6, 2014
    [Blogger, Channel] Get Found: 3 Tips to Optimize Your Blog for SEO
    Particularly for business bloggers who need their posts to work for them by driving prospective interest and bona fide leads. e-Strategy Trends). And here’s one more fact: Organic search drives the most traffic of all channels, responsible for nearly half (47%) of all visits, compared to paid search, which drives only 6% of all visits. Sixty percent. According to blogging.org , that’s the percentage of businesses with a corporate blog.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Blogger, Channel] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. Many SEO companies do the same with their outreach to bloggers. ” Indeed they should, and efforts should be coordinated across these different channels to optimize visibility and engagement while maintaining consistent brand messaging. The 4 SEO Trends Every Marketer Needs to Know by iMedia Connection.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Blogger, Channel] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Every industry has a set of people who are deemed influential—maybe they are the CEO of a leading company, an author, a blogger, or a speaker. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Basically, newsjacking is taking a popular current event and creating a marketing campaign, blog, or content asset that speaks directly to that event or trend.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Blogger, Channel] 83 Exceptional Social Media and Marketing Statistics for 2014
    2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. However, just over a third of marketers view each channel as valuable for lead generation. e-Strategy Trends ). e-Strategy Trends ). e-Strategy Trends ).
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Blogger, Channel] 30 Killer Resources to Learn Content Marketing
    While every video on Content Marketing Institute’s YouTube channel is worth your time, this interview with experts on how their organization approaches content is especially powerful. All kinds of content marketers can learn from YouTube’s trends manager Kevin Allocca, who discusses the science of viral content in this Ted Talk. Neil Patel of QuickSprout and Kissmetrics is one of my favorite bloggers, and this list is among my favorite of his resources. Image credit Adobe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 27, 2014
    [Blogger, Channel] 5 reasons to be wildly excited about content marketing
    And yet, reactions from some fellow bloggers have been along the lines of “Schaefer said we are doomed!” This natural evolution of a marketing channel by no means defines the opportunity ahead of us. In fact, content marketing is driving some incredibly important trends. Here is another content marketing trend that is just so exciting to me … if we do this right, we are really establishing a channel for “open source marketing.”
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Blogger, Channel] Six Best Practices for Marketing with White Papers
    At their best, white papers accomplish two mutually beneficial goals: • They provide readers with valuable, actionable, vendor-agnostic (or at least mostly agnostic) information about a trend, concept or topic. Too often, white papers topics are chosen by looking inward, reflecting subjects the vendor wants to talk about rather than trends and issues that matter to their sales prospects. discussions in relevant LinkedIn groups, trending topics on Twitter). Google Trends.
<< 1 2 3 >>