markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. An RSS feed gave the team something to review each morning.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Online Marketing Institute

MAY 26, 2010

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. Write about it!

RSS 28

RSS Paid Search Agency Blogger Youtube 28

KoMarketing Associates

NOVEMBER 24, 2015

If you have not already engaged in a blogging initiative, or are looking to re-evaluate the objectives in your existing program, here are ten reasons B2B blogging could be important for achieving your goals with SEO, social media, and online marketing in the new year and beyond. Provide content for distribution in social media platforms.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics B2B Marketing & Strategy 120

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Return on media impact.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

AUGUST 23, 2013

This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media. They also have an amazing free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Videographers before Bloggers. Social Media Stat of the Week: 78% of U.S.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet. Click To Tweet. Click To Tweet.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Writing on the Web

SEPTEMBER 26, 2012

Of course, being a winning blogger is more than just creating good content. Use social media. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience. Enable subscriptions.

Traffic 100

Traffic Blogger RSS Opinions 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Find and track the relevant conversations in social media and online.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

FEBRUARY 15, 2010

Social Media is Email Without the Database Because social communication feels more authentic and timely in most cases, email marketers must fully embrace testing, personalization and optimization to boost relevancy for recipients. Social network connectivity is becoming the post-modern email newsletter. It’s no contest.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry?

PR 100

PR Tools Tips Blogger 100

The Effective Marketer

JANUARY 13, 2011

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere?

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. They also handle blogger outreach and social press. Erich gives his executives credit because they “all understand we’re not going to be selling a whole lot of cars through social media.”

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Contently

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. It can be a seductive idea to treat your brand’s social channels and email newsletters like an RSS feed. Try a new audience with a new offering.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools.

Social Media 100

Social Media Planning Social Marketing Work Management 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. What I mean is that my bloggers tend to write based on a lot of assumed context. In a world of excerpting, reading, sharing, retweeting, and sharing shares, or decontextualized via RSS or auto spamblogs, simply all of the breadcrumbs. Let me explain.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Biznology

JANUARY 12, 2015

The two most popular blogging platforms are WordPress and Blogger. Your blog can be a tie in between other social channels. Your blog is a perfect landing page for social media posts. Writing a blog post is much like writing a Word document and can always be edited, even after publishing. Blogging is free or very low cost.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

OCTOBER 19, 2012

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. Easy as pie!

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

NOVEMBER 28, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. E-Media Summit -->. Study: B-to-B Marketers Lagging With Social Media. MediaPRO Community.

B to B 40

B to B Paid Content Social Media CMS Development 40

The Effective Marketer

MAY 29, 2009

So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. When planning your sales channels, the more integrated they are, the better your chances of acquiring and keeping customers.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm. Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies B2B Marketing 40

Hubspot

MAY 25, 2011

Creating remarkable content can be a great way to generate inbound media coverage for your business. In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Include interactive elements.

PR 28

PR Social Media Media Blogger 28

Online Marketing Institute

JULY 31, 2012

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. B2B: Business Media. Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. E-Media Summit -->. Top Social Media Measurement and Tracking Tools. MediaPRO Community.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

NuSpark Consulting

JULY 15, 2011

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Now we get to social media. Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Now we get to social media. Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28