Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

Trending Sources

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Ron Gelok is an entrepreneur and professional network marketer who vlogs on his YouTube channel, Ron Gelok III: Empowering People to Prosper.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators.

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media influencer marketing is time-consuming. You can’t just hand out widgets online and expect a successful earned media campaign.

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. MG: Our firm hired a marketing consultant who told us that we were doing very poorly social media-wise. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information.

The fake news lesson for marketers: You will be a victim

Biznology

It hadn’t kept its ear close enough to the ground in social channels to pick up on early evidence of concern. It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

Social media is an essential part of the marketing mix. Here’s why: Social media is becoming as important to customer service as the telephone. Social media is indispensable for promoting your content. Social media is one of best ways to get leads.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Some great tips include increasing the quality and reach of your blog content , seeking guest blogging opportunities, increasing the reach of your social media presence, and leveraging your evangelists.

Earned Media: What It Is & Why You Want More of It

Act-On

You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. If you’re a little hazy on what earned media actually is, though – much less whether it’s right for you and your business – you’re not alone. Paid media. Owned media.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Marketing Tips, Tactics & Techniques.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers?

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Social Media in the Enterprise.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can paid, owned, and earned media be harmonized to achieve business goals? Creating a Multi-Channel Content Marketing Strategy by BlueGlass.

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Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. It took me a while to register the importance of my long tail blogger outreaches.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.”

Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers

Paul Gillin

I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate. DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats. by Social Media Today.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What are the (current) best practices for pitching bloggers?

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The Most Important Words In Social Media

Marketing Insider Group

And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. Social Media #TwitterTips

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

My social media marketing posts from 2011

Biznology

Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Which channel is more efficient for you?

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? My competitive analysis focused on social media. Now you can get details from websites, social media and more.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Image via CrunchBase.

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.

How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. Bloggers are so 1996. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer.

Are you a social media marketing hunter?

Biznology

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they bloggers? Are they on social media? Are you a social media forager? Are you a social media marketing trapper?

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

6 Jobs the Best Social Media Managers Actually Do

Hubspot

My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Social Media and C-Level Executives.

3 Things Your Social Media Team Should Know About SEO

KoMarketing Associates

We need to understand how each channel works, what is successful, and how we can use this information to enhance our own strategies. We also the need these departments sharing their data with the social media team, including the SEO team. Social Media’s Impact on Search.

6 Essential Social Media Lessons From Top Executives

Hubspot

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it.

Is Earned Media Becoming "Hacked" Media?

Hubspot

Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices. To make sense of marketing’s new reality, thoughtful observers returned to first principles and re-examined the nature of media itself.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. This is perhaps the most powerful of the three content promotion channels. Media Relations. However, media buying for sponsored content is still in its infancy.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Customer Experience: Surprisingly, only three bloggers had this on their list of 2018 trends. Social Media Marketing Trends.

Being Pretty Isn’t Enough for Social Media Marketing

Biznology

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success. Image via Wikipedia. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online.

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. Jay Baer’s Twitter account speaks intelligently to trends related to MarTech, social media marketing, and content creation.