28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

And then there’s LinkedIn. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. LinkedIn members are primed for reading business-related content.

Trending Sources

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark.

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. MG: While I reached out to reporters and other bloggers by email, I also shared my posts on LinkedIn and Twitter.

How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. There are over 300 influencers that are writing as part of LinkedIn Influencers. LinkedIn, 604 clicks. LinkedIn

If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. And they shouldn’t be used at all on LinkedIn.

Are You Making the Most of These 6 Critical Campaign Promotion Channels?

Hubspot

Better yet: What channels have you not used (or taken advantage of as much as you''d like to)? Many companies make the mistake of only using one or two channels to market to their leads. What they should be doing to reach them is using several channels. Channel #1: Social Media.

PPC 19

Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

The Trouble with Klout

Paul Gillin

Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Berry contributes occasionally to Huffington Post and Mashable, but Schwartzman is also active outside his own channels, contributing to Social Media Today and For Immediate Release.

Why you should consider centralizing your search keyword lists

Biznology

And bloggers , of course, need to know what words their audiences use to describe their pain points. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration.

Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Infomercials and commercials have become smart.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. Share this on LinkedIn.

PR 47

Build your brand (for free)

Biznology

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. You want to treat your YouTube Channel like you would your blog. I have a modicum of online reputation with the people who matter to me.

Build 84

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.

Brand 65

What’s new in content marketing?

Biznology

According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. As with influencers, inviting guest bloggers to post applicable content on your site can drive traffic and increase brand exposure as well.

Brand 52

How to Build Your Influencers in Social Media

Biznology

No, LinkedIn isn’t enough. Bloggers are so 1996. Your goal isn’t becoming a writer or blogger. Influencer Marketing Social Media Marketing Ello Facebook Google linkedin Mike Moran Search engine optimization social media twitter

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? 35% of bloggers are professional journalists. Share this on LinkedIn.

Stats 77

The 15 Best Content Distribution and Amplification Tools

Webbiquity

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. 1 ) LinkedIn Pulse. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device.

10 Ways to Use Social Networks for B2B Marketing

Webbiquity

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Traditional customer service channels are great for capturing information about and resolving specific customer issues (e.g.,

The 9 Worst Ways to Use LinkedIn for Business

Hubspot

LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. Don’t Promote Your LinkedIn Page on Your Website.

Are you a social media marketing hunter?

Biznology

Are they bloggers? Are they on Facebook for real or are they really on LinkedIn ? Internet Marketing Social Media Marketing Animal trapping Facebook Foraging Google Google Alerts Hunting linkedin Skype social media twitter

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). Customer Experience: Surprisingly, only three bloggers had this on their list of 2018 trends. Yet another post about 2018 B2B marketing trends?

The ole one two three four five six seven punch

Biznology

We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.

PR 67

The best online reputation defense is a good offense

Biznology

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — it doesn’t need to: big money doesn’t need digital to do big business — it’s just cream: an additional channel for additional revenue.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

How to use social media for B2B

Chris Koch

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some organizations have created support channels for employees to ask questions about the guidelines. Image by HubSpot via Flickr.

17 Realistic Ways to Get More Website Traffic

Act-On

LinkedIn, Medium, and Business 2 Community all get enormous amounts of traffic. I regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. Launch a YouTube channel.

Are You a Good Online Spokesperson For Your Company?

Biznology

Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Photo credit: IAEA Imagebank.

Media 38

From Scratch: Four (Free) List Building Strategies

Act-On

And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. Social channels showcase your approach to customer service and support (whether you like it or not).

List 69

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value. When it pertains to effectiveness, there appears to be opportunity to improve in these areas, across acquisition channels.

Earned Media: What It Is & Why You Want More of It

Act-On

The digital era brought a brave new world of options and ways to spend: search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. You’re probably already doing this on your LinkedIn, Twitter, and Facebook channels.

PR 69

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. 1) Get smart with LinkedIn. LinkedIn is the big kahuna for social media lead generation. Participate in LinkedIn Groups.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome.

RSS 28

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Typically, referral sources are channels by which prospects or visitors find you. How do you use your blog analytics ?

Mizuno running long tail outreach marketing case study

Biznology

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. You can do this yourself, or you can use a blogger introduction site such as Tomoson.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr. Share this on LinkedIn.

List 29

How to Harness the Power of Social Media

Writing on the Web

Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Three major players – spaces where members are active – are Google, LinkedIN and Facebook.

The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results.

Tools 79