28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

And then there’s LinkedIn. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. LinkedIn members are primed for reading business-related content.

Trending Sources

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark.

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. MG: While I reached out to reporters and other bloggers by email, I also shared my posts on LinkedIn and Twitter.

How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program

Hubspot

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. There are over 300 influencers that are writing as part of LinkedIn Influencers. LinkedIn, 604 clicks. LinkedIn

The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform?

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. And they shouldn’t be used at all on LinkedIn.

If you perform only to an empty house your show will close

Biznology

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Are You Making the Most of These 6 Critical Campaign Promotion Channels?

Hubspot

Better yet: What channels have you not used (or taken advantage of as much as you''d like to)? Many companies make the mistake of only using one or two channels to market to their leads. What they should be doing to reach them is using several channels. Channel #1: Social Media.

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What are the best social media platforms for your business?

grow - Practical Marketing Solutions

But if you have no emotional connection to me as a blogger, are you going to hire me? However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. And of course, ultimately, LinkedIn still owns the audience.

What is the future of blogging?

grow - Practical Marketing Solutions

I’m not sure who a blogger is anymore. We used free distribution channels like Facebook and LinkedIn to make people aware that our content was out there. Facebook and LinkedIn want to be the publishers of your content. I'm not sure who a blogger is anymore.

Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

The Trouble with Klout

Paul Gillin

Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Berry contributes occasionally to Huffington Post and Mashable, but Schwartzman is also active outside his own channels, contributing to Social Media Today and For Immediate Release.

Buy domain names for all your pages, products, and services

Biznology

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. Infomercials and commercials have become smart.

Why you should consider centralizing your search keyword lists

Biznology

And bloggers , of course, need to know what words their audiences use to describe their pain points. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration.

Build your brand (for free)

Biznology

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. You want to treat your YouTube Channel like you would your blog. I have a modicum of online reputation with the people who matter to me.

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Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Maryanne asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. Share this on LinkedIn.

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Is Google really Sauron?

grow - Practical Marketing Solutions

I have thought a lot about this, trying to be rational and realizing that as a blogger, the Twitter button means more to me than most people in the world. The LinkedIn customer interface is so atrocious it is nearly impossible to do something simple like filter your contact list.

What’s new in content marketing?

Biznology

According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. As with influencers, inviting guest bloggers to post applicable content on your site can drive traffic and increase brand exposure as well.

The 15 Best Content Distribution and Amplification Tools

Webbiquity

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. 1 ) LinkedIn Pulse. Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device.

How to Build Your Influencers in Social Media

Biznology

No, LinkedIn isn’t enough. Bloggers are so 1996. Your goal isn’t becoming a writer or blogger. Influencer Marketing Social Media Marketing Ello Facebook Google linkedin Mike Moran Search engine optimization social media twitter

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? 35% of bloggers are professional journalists. Share this on LinkedIn.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity

LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Traditional customer service channels are great for capturing information about and resolving specific customer issues (e.g.,

The 9 Worst Ways to Use LinkedIn for Business

Hubspot

LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. Don’t Promote Your LinkedIn Page on Your Website.

Are you a social media marketing hunter?

Biznology

Are they bloggers? Are they on Facebook for real or are they really on LinkedIn ? Internet Marketing Social Media Marketing Animal trapping Facebook Foraging Google Google Alerts Hunting linkedin Skype social media twitter

The ole one two three four five six seven punch

Biznology

We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers.

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The best online reputation defense is a good offense

Biznology

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — it doesn’t need to: big money doesn’t need digital to do big business — it’s just cream: an additional channel for additional revenue.

How to use social media for B2B

Chris Koch

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some organizations have created support channels for employees to ask questions about the guidelines. Image by HubSpot via Flickr.

Are You a Good Online Spokesperson For Your Company?

Biznology

Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Photo credit: IAEA Imagebank.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value. When it pertains to effectiveness, there appears to be opportunity to improve in these areas, across acquisition channels.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Typically, referral sources are channels by which prospects or visitors find you. How do you use your blog analytics ?

The future of content marketing strategy

grow - Practical Marketing Solutions

Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America's foremost new media mogul.

17 Realistic Ways to Get More Website Traffic

Act-On

LinkedIn, Medium, and Business 2 Community all get enormous amounts of traffic. I regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. Launch a YouTube channel.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

From Scratch: Four (Free) List Building Strategies

Act-On

And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. Social channels showcase your approach to customer service and support (whether you like it or not).

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr. Share this on LinkedIn.

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How to Harness the Power of Social Media

Writing on the Web

Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Three major players – spaces where members are active – are Google, LinkedIN and Facebook.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. 1) Get smart with LinkedIn. LinkedIn is the big kahuna for social media lead generation. Participate in LinkedIn Groups.