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Seven Ways to Use Social Media for Business


Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g.

How to measure 5 popular social media channels

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Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? How many subscribers did your channel attract? How do you translate something like the metrics you suggest for Blogger Relations into leads?

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Until then, the social network may serve as a second-tier channel through which you can build some brand equity and…improve search returns.”

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The hidden costs of social media conversation

grow - Practical Marketing Solutions

This was the Golden Age of polling and focus groups. Early social media bloggers such as Chris Brogan pioneered a “purist&# movement that placed the sanctity of “the conversation&# above any business or commercial interests. It’s all about the conversation.

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10 Marketing Techniques for Content Marketers from Traditional Advertising


As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Determine what the half-life of your marketing channels is. And the reason I'm bringing this up, is that your marketing all the channels that you use, all the sources of your marketing have a half-life.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

With fewer opportunities in most pipelines these days, salesforce management is increasingly focused on executing brilliantly on each and every sales opportunity. . Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. One of the main problems existing between these two groups is language. Channel (72). Focus Group (5).

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