Seven Ways to Use Social Media for Business


Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g.

How to measure 5 popular social media channels

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Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? How many subscribers did your channel attract? How do you translate something like the metrics you suggest for Blogger Relations into leads?

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The hidden costs of social media conversation

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This was the Golden Age of polling and focus groups. Early social media bloggers such as Chris Brogan pioneered a “purist&# movement that placed the sanctity of “the conversation&# above any business or commercial interests. It’s all about the conversation.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Until then, the social network may serve as a second-tier channel through which you can build some brand equity and…improve search returns.”

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How Trade Publications Can Capitalize on Content Marketing and Social Media


Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Bloggers could do this independently, but few have the resources to do a thorough job.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

With fewer opportunities in most pipelines these days, salesforce management is increasingly focused on executing brilliantly on each and every sales opportunity. . Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. One of the main problems existing between these two groups is language. Channel (72). Focus Group (5).