6 Engagement Marketing Lessons from Successful Video Bloggers
Modern B2B Marketing
APRIL 4, 2016
Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Ron Gelok is an entrepreneur and professional network marketer who vlogs on his YouTube channel, Ron Gelok III: Empowering People to Prosper.
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.
5 Trends from New Blogger Survey That Probably Won't Surprise You
SEPTEMBER 30, 2015
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? What Media are Bloggers including in their Content?
[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
Customer Experience Matrix
NOVEMBER 28, 2012
This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.”
Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers
DECEMBER 30, 2013
I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate. DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. Which channel is more efficient for you? That was the voice of many of my bloggers at one time or another. In fact, that is exactly why I created our YouTube channel.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Image via CrunchBase.
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. Many SEO companies do the same with their outreach to bloggers.
Are You Making the Most of These 6 Critical Campaign Promotion Channels?
JANUARY 10, 2014
Better yet: What channels have you not used (or taken advantage of as much as you''d like to)? Many companies make the mistake of only using one or two channels to market to their leads. What they should be doing to reach them is using several channels. Channel #1: Social Media.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
And bloggers , of course, need to know what words their audiences use to describe their pain points. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration.
5 Best Practices for Engaging a Global Audience
OCTOBER 17, 2014
*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Select the right Distribution Channels. Blog Content marketing strategy distribution channels Global marketing Kapost workflow
Build your brand (for free)
DECEMBER 30, 2014
My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. You want to treat your YouTube Channel like you would your blog. I have a modicum of online reputation with the people who matter to me.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis.
If you perform only to an empty house your show will close
JANUARY 29, 2013
To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.
Jump-start your content marketing through better market segmentation
MARCH 12, 2014
This is also helpful if you have channel partners, distributors, strategic alliances, etc. Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing.
Buzz Marketing for Technology
NOVEMBER 19, 2007
This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google
Shareaholic Becomes a (Top Notch) Content Curator
NOVEMBER 8, 2012
Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food.
The Nifty 50 Makes the Local News, Sort of
MAY 5, 2011
The good news, particularly for the Minnesota-based Tweeters highlighted in The Nifty 50 Top Women of Twitter for 2011 , is that the list was highlighted in a morning news segment on WCCO, the Minneapolis CBS affiliate: On the other hand, the piece doesn’t actually cite the blog name (Webbiquity) or identify Cheryl Burgess or me (we are “well-known marketing bloggers which is flattering, but…). The folks at Channel 4 are a great group of people.
My customers don’t use social media
AUGUST 1, 2012
I suggest you replace the words social media, with online channels. It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. This simplifies listening to many different bloggers by aggregating their RSS links into a. Content Marketing Marketing and Sales Strategy blogging content channels social media
10 People You Should Follow on Twitter if You’re in Marketing
APRIL 11, 2016
President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. It’s undeniable, Twitter as an important social channel.
Aberdeen Shows How to Do Email Marketing Right
The Effective Marketer
JANUARY 13, 2011
They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome.
How to Get More Results Out of Less Content
FEBRUARY 7, 2017
CoSchedule found 77% of the bloggers they surveyed share their content three times or less! Neil Patel and several others have documented that email is actually the single best content promotion channel. My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little.
Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform
MAY 2, 2016
Score press, analysts, and bloggers on the web pages they visit (or other engagements) so you can see who your most engaged and interested influencers are. Your brand should be consistent across all teams and all channels, and the marketing department owns that responsibility.
Influence Marketing is hot and about to get hotter
grow - Practical Marketing Solutions
MARCH 11, 2014
As many of our channels for reaching customers are getting strangled, brands are turning to new ways to connect and communicate with customers. One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators.
From Scratch: Four (Free) List Building Strategies
JULY 18, 2016
And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. Social channels showcase your approach to customer service and support (whether you like it or not).
The Secret Ingredient to Effective B2B Content Marketing Performance
OCTOBER 4, 2016
The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value. When it pertains to effectiveness, there appears to be opportunity to improve in these areas, across acquisition channels.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
Because they are enthusiasts, just as bloggers or Instagram users are. Sometimes the more modest channels are happy with $100 or less per video, and the price could go as high as $100,000 or so for the most popular channels.
Earned Media: What It Is & Why You Want More of It
NOVEMBER 10, 2015
The digital era brought a brave new world of options and ways to spend: search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. You’re probably already doing this on your LinkedIn, Twitter, and Facebook channels.
The future of blogging and online publishing
grow - Practical Marketing Solutions
NOVEMBER 1, 2015
Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. A lot of people out there are saying blogging is dead.
Mizuno running long tail outreach marketing case study
SEPTEMBER 23, 2014
My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”
7 Content Marketing Mistakes Costing You Time and Money
APRIL 1, 2016
Unfortunately, as CoSchedule notes in this graphic, 77% of bloggers share their posts three times or fewer on social media. And while ROI may still be challenging to measure, digital marketers are blessed with more tracking and reports than almost any other sales channel.
10 Ways to Say “Thank You” on Twitter
grow - Practical Marketing Solutions
DECEMBER 24, 2014
A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Don’t miss any of my new videos subscribing to my YouTube channel here, John => [link].
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Typically, referral sources are channels by which prospects or visitors find you. How do you use your blog analytics ?