6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Ron Gelok is an entrepreneur and professional network marketer who vlogs on his YouTube channel, Ron Gelok III: Empowering People to Prosper.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark.

Trending Sources

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

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5 Trends from New Blogger Survey That Probably Won't Surprise You

Modern Marketing

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? What Media are Bloggers including in their Content?

Expert Blogger Shares Secrets to Success: Wit & Wisdom

Marketri

For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. MG: While I reached out to reporters and other bloggers by email, I also shared my posts on LinkedIn and Twitter.

Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers

Paul Gillin

I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate. DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. Which channel is more efficient for you? That was the voice of many of my bloggers at one time or another. In fact, that is exactly why I created our YouTube channel.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Image via CrunchBase.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes.

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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. Many SEO companies do the same with their outreach to bloggers.

Are You Making the Most of These 6 Critical Campaign Promotion Channels?

Hubspot

Better yet: What channels have you not used (or taken advantage of as much as you''d like to)? Many companies make the mistake of only using one or two channels to market to their leads. What they should be doing to reach them is using several channels. Channel #1: Social Media.

Fulfill your resolution to blog in 11 steps

Biznology

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade.

Why you should consider centralizing your search keyword lists

Biznology

And bloggers , of course, need to know what words their audiences use to describe their pain points. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration.

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5 Best Practices for Engaging a Global Audience

ANNUITAS

*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Select the right Distribution Channels. Blog Content marketing strategy distribution channels Global marketing Kapost workflow

Build your brand (for free)

Biznology

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. You want to treat your YouTube Channel like you would your blog. I have a modicum of online reputation with the people who matter to me.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis.

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If you perform only to an empty house your show will close

Biznology

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Jump-start your content marketing through better market segmentation

Biznology

This is also helpful if you have channel partners, distributors, strategic alliances, etc. Yesterday’s Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing.

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Shareaholic Becomes a (Top Notch) Content Curator

Webbiquity

Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food.

The Nifty 50 Makes the Local News, Sort of

Webbiquity

The good news, particularly for the Minnesota-based Tweeters highlighted in The Nifty 50 Top Women of Twitter for 2011 , is that the list was highlighted in a morning news segment on WCCO, the Minneapolis CBS affiliate: On the other hand, the piece doesn’t actually cite the blog name (Webbiquity) or identify Cheryl Burgess or me (we are “well-known marketing bloggers&# which is flattering, but…). The folks at Channel 4 are a great group of people.

My customers don’t use social media

Avitage

I suggest you replace the words social media, with online channels. It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. This simplifies listening to many different bloggers by aggregating their RSS links into a. Content Marketing Marketing and Sales Strategy blogging content channels social media

10 People You Should Follow on Twitter if You’re in Marketing

Act-On

President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. It’s undeniable, Twitter as an important social channel.

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome.

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Influence Marketing is hot and about to get hotter

grow - Practical Marketing Solutions

As many of our channels for reaching customers are getting strangled, brands are turning to new ways to connect and communicate with customers. One natural opportunity is to align with the authentic advocacy represented by bloggers and other powerful content creators.

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Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

Score press, analysts, and bloggers on the web pages they visit (or other engagements) so you can see who your most engaged and interested influencers are. Your brand should be consistent across all teams and all channels, and the marketing department owns that responsibility.

From Scratch: Four (Free) List Building Strategies

Act-On

And in interviews with highly successful bloggers, every one recommended popups, menus, popovers, sliders and “ Multiple CTAs: Give readers infinity+1 opportunities to subscribe.”. Social channels showcase your approach to customer service and support (whether you like it or not).

How to Get More Results Out of Less Content

Act-On

CoSchedule found 77% of the bloggers they surveyed share their content three times or less! Neil Patel and several others have documented that email is actually the single best content promotion channel. My, we’ve all been busy. According to the Content Marketing Institute and Marketing Pros, marketers have been creating quite a lot of content over the past few years ‒ and it looks like most of us will create even more of it this year. This actually worries me a little.

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value. When it pertains to effectiveness, there appears to be opportunity to improve in these areas, across acquisition channels.

Mizuno running long tail outreach marketing case study

Biznology

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”

The future of blogging and online publishing

grow - Practical Marketing Solutions

Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. A lot of people out there are saying blogging is dead.

Earned Media: What It Is & Why You Want More of It

Act-On

The digital era brought a brave new world of options and ways to spend: search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. You’re probably already doing this on your LinkedIn, Twitter, and Facebook channels.

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Don’t miss any of my new videos subscribing to my YouTube channel here, John => [link].

11 Top Tips For Developing YouTube Influencers

Act-On

Because they are enthusiasts, just as bloggers or Instagram users are. Sometimes the more modest channels are happy with $100 or less per video, and the price could go as high as $100,000 or so for the most popular channels.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Typically, referral sources are channels by which prospects or visitors find you. How do you use your blog analytics ?

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

Score press, analysts, and bloggers on the web pages they visit (or other engagements) so you can see who your most engaged and interested influencers are. Your brand should be consistent across all teams and all channels, and the marketing department owns that responsibility.

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message. Bloggers washed the garment with Ariel and voil à !—a

The future of content marketing strategy

grow - Practical Marketing Solutions

Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America's foremost new media mogul.

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible.

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