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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study.

The 24 Best Online Writing Tools and Apps

Webbiquity

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. 3: The Nine Best Facebook Marketing Tools. #4:

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4 Content Marketing Goals for a Coach Website

Writing on the Web

It backs that up with case studies from Chip’s clients. So the video gives a sampling of what it’s like to see and hear him. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Are you providing a sample (preview of first chapter etc.) Unless it’s a long page in which case it’s okay to repeat it). I am in the process of testing–I’m a new blogger. Facebook. Build, Publish & A/B Test Landing Pages Without IT.

A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

The study noted that having a large number of reviews gave users more confidence in the legitimacy of the star ratings and in the few reviews they do actually read. It makes sense -- the bigger the sample size, the more legitimate the results, right? Create Case Studies.