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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study.

The 24 Best Online Writing Tools and Apps


The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. 3: The Nine Best Facebook Marketing Tools. #4:

Trending Sources

The ultimate list of 20 worthy social media rants

grow - Practical Marketing Solutions

” I saw a banner ad on Facebook for a training program: “How to use Twitter hashtags to drive massive sales.” Put Gary on pause — We need to stop using Gary Vaynerchuk as the case study for everything. Stuck it on Facebook. By Mark Schaefer.

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3 Little-Known Ways to Use Content Marketing for Client Education

grow - Practical Marketing Solutions

Why aren’t people seeing or interacting with my Facebook posts? A sampling of clients. Case Studies. But just in case you don’t count the pitch deck as client education, I’ve got three more below. By Brooke B. Sellas, {grow} Contributing Columnist.

4 Content Marketing Goals for a Coach Website

Writing on the Web

It backs that up with case studies from Chip’s clients. So the video gives a sampling of what it’s like to see and hear him. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials.

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