Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Corporate bloggers have a marketing agenda, for example. That makes traditional PR even more important to have in your marketing mix.

PR 48

PR Blogger Top of Funnel Planning 48

Webbiquity

NOVEMBER 28, 2023

Highlighting unique selling points or sharing educational content is key. Offer case studies that resonate or facilitate meetings with current satisfied clients. Eduard Klein is an International Digital Growth Marketer, Blogger, and Entrepreneur with a global mindset. Early on, buyers are curious.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

ClearVoice

JUNE 7, 2021

Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Case studies are narratives that set out a client’s problem, what you or your company did to solve it, and the results they enjoyed. 3: Start with a strong outline.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

KoMarketing Associates

APRIL 2, 2015

This is often a common problem for many bloggers and marketers in almost every industry. KoMarketing regularly writes B2B marketing industry news stories, which has helped drive traffic, educate clients, and make them a top resource for B2B news in Google News. Case Studies. What are the customer’s goals moving forward?

Traffic 120

Traffic B2B Case Studies Case Study 120

Optinmonster

FEBRUARY 6, 2023

42 Best Digital Product Ideas and Examples Digital Product Ideas for Bloggers 1. Example 1: Blogger Mandarin Mama has an eBook related to one of the topics on her blog. Example 2: The food blogger Just One Cookbook has eBooks of her favorite recipes. Example 14: Behance has a wide variety of Photoshop brushes for sale.

Examples 91

Examples Product Work Management Marketing Management 91

Scoop.it

MARCH 1, 2022

It gives your brand a human face that sends the message: “Our brand is here because we care about helping you make an educated choice”. #2 5 Case Studies. Case study as a teaching method through case-based problem solving can help you get your message across to your audience and convince them to take action.

User-Generated Content 76

User-Generated Content Marketing & Strategy Marketing Strategy Generation 76

Webbiquity

JANUARY 7, 2021

Students today are on the lookout for help with their marketing projects, reports and case studies. Do you (or they) need some help with your marketing case studies and research papers? Despite sounding simple, the basic usability of a website is overlooked quite often by bloggers both amateur and experienced.

Blogger 237

Blogger SEO Tips Paid Search Agency 237

Convince & Convert

MAY 19, 2016

—here is a blog post from the Roojoom team that attracted considerable attention: Managing the Content Pipeline with the Right Dose of Guest Bloggers. If people were unaware of, or uncaring about, the content pipeline, then surely a post about guest bloggers got their attention. Feature Study.

Top of Funnel 94

Top of Funnel Webinar Metrics Marketing Funnels Content 94

Convince & Convert

DECEMBER 18, 2015

My favorite marketing example of theirs is the #7daystretch campaign, where they challenged a handful of bloggers to wear the same pants for seven days and share a picture from each day—pants provided for free, of course! Get more content like this, plus the very BEST marketing education, totally free. kristenwords.

Brand Identity 100

Brand Identity Branding Advertising Agencies Content 100

ClearVoice

NOVEMBER 2, 2018

Converge is a digital marketing conference for marketers in higher education. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Great for: Higher education marketers. B2B Marketing Exchange. Sponsor: B2B Marketing Exchange. Sponsor: PubCon.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. A strong brand identity and relevant, exciting and educational social content can turn leads into conversions. . Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Webbiquity

JUNE 16, 2015

– Case studies (65%). The top three reasons consumers share content online are to entertain (44%); to educate (25%); and to reflect their identity (families, friendships, values, etc. A whopping 93% of bloggers say they either “don’t mind” or enjoy being approached by brands. TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

ConvertKit

OCTOBER 30, 2018

Without educational or entertaining content, you’ll have a difficult time capturing the attention of your visitor. Since businesses who blog get 126% more lead growth than businesses who do not have a blog, it’s no surprise that marketers are investing energy into creating highly educational and valuable blog content. Case study.

Examples 91

Examples Content Marketing Content Case Studies 91

BenchmarkONE

DECEMBER 1, 2021

You can also use case studies from past clients to better demonstrate your strategy and get your message across effectively. But more importantly, having your clients involved in the operation will inform and educate them. Adela Belin is a content marketer and blogger at Writers Per Hour. Author Bio.

Transparency 73

Transparency Paid Search Agency Advertising Agencies Ad Agencies 73

Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page. How did I get it?

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

ClearVoice

SEPTEMBER 17, 2020

Very often, this is the case as content marketers and creators specialize in content, but not necessarily the topics themselves. Say to your content team: “I think our content will be much stronger if we focus on the educational components more. Also… here is a link to a new case study page we built for our client.

Process 110

Process Marketing Budget Creation SME Content 110

Webbiquity

DECEMBER 23, 2020

Students today are on the lookout for help with their marketing projects, reports and case studies. Do you (or they) need some help with your marketing case studies and research papers? Despite sounding simple, the basic usability of a website is overlooked quite often by bloggers both amateur and experienced.

Blogger 136

Blogger SEO Tips Paid Search Agency 136

Convince & Convert

APRIL 24, 2012

Here are five places to look: Testimonials and Case Studies. These testimonials and case studies add credibility to your value proposition. One testimonial can turn into a formal case study, a video for YouTube, and add practical depth to a whitepaper. Time to Go Hunting.

Content Marketing 130

Content Marketing Planning Paid Search Agency Case Study 130

Convince & Convert

MARCH 23, 2015

During the prospect stage, your company must educate the prospects “with a more promotional touch than in the first stage… [and] teach them how to overcome their challenges,” writes blogger Valerie Levin of Oktopost. Levin also recommends showing prospects your eBooks, whitepapers, and case studies during this stage.

Peer-to-peer 158

Peer-to-peer B2B Top of Funnel Urgency Marketing 158

Convince & Convert

MARCH 9, 2016

Today, it’s possible that the girl-next-door beauty vlogger has millions of followers and their own makeup line with the world’s biggest brands—not to mention all the professional gamers, famous mom bloggers, fitness gurus, expert foodies, etc. Get more content like this , plus the very BEST marketing education, totally free.

Trust Marketing 112

Trust Marketing Long Tail Marketing Opinions Paid Search Agency 112

Convince & Convert

SEPTEMBER 21, 2015

Prove to your audience that you do actually know what you’re talking about by supporting your claims with data, case studies, and unique insights. Get more content like this, plus the very BEST marketing education, totally free. When a Man Takes Out His Sword, He Must at Least Cut the Radish”.

Tips 164

Tips Case Studies Eye-Tracking Blogger 164

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Hubspot

MAY 27, 2020

Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications. How to Become a Successful Guest Blogger. Many times, guest bloggers fail because they focus on the publications instead of the content.

Lead Ranking 68

Lead Ranking Lead Scoring Blogger Ideal Customer Profiles 68

ClearVoice

MARCH 10, 2020

This year the number of bloggers is expected to reach 31.7 If you have online customer reviews , testimonials, or case studies, sort through this content and extract any vertical content nuggets that stand out. Everybody is creating content. million … in the United States. million Instagram followers. One more thing.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

Hubspot

MARCH 21, 2018

Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. Consistently educating them and helping them solve their problems will build their trust, making it more likely they’ll move to the middle of your funnel when they’re ready.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

seo.co

JANUARY 6, 2022

This may include consulting other businesses, obtaining a few SEO clients on the side, or even developing and selling authoritative SEO service content and educational resources. In order to implement white hat link building at scale , you need powerful relationships with dozens of high authority websites, bloggers, journalists, and editors.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Single Grain

DECEMBER 29, 2020

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. TABLE OF CONTENTS: Rand Fishkin.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ConvertKit

APRIL 21, 2019

As a blogger and content creator, utilizing content upgrades is one of the best strategies for building your email list and converting otherwise passive blog readers. Case Study. Simply placing an e mail opt in form at the bottom of your footer doesn’t attract email subscribers like it used to. Downloadable ideas: Checklists.

Lead Ranking 74

Lead Ranking Lead Scoring Leads Lead 74

ConvertKit

APRIL 21, 2019

As a blogger and content creator, utilizing content upgrades is one of the best strategies for building your email list and converting otherwise passive blog readers. Case Study. This email marketing tactic can work incredibly well, especially for entrepreneurs and bloggers who run an ecommerce shop. Content upgrade.

Lead Ranking 74

Lead Ranking Lead Scoring Leads Lead 74

Writing on the Web

MAY 2, 2011

Answer questions and educate (by suggesting solutions). It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. Blog this on Blogger. This is just the home page.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

LeadSquared

JANUARY 28, 2015

You can find a list of 56 online sources & tactics for education lead generation , here. From what I have seen, whatever education clients we have worked with, blogging has worked really well for them, especially quizzes. For our education clients, we used to blog about 8 times a month. We are offering online courses.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Marketing Insider Group

JANUARY 5, 2015

Better yet, if you really want to think like an entrepreneur, you should tap into the sources that inspire, motivate, educate, and inform them on a daily basis, and make them part of your required reading as well. Entrepreneur: Tim Sohn, CEO and founder, Sohn Social Media Solutions , social media education and marketing. on the pulse.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Envy

MARCH 11, 2019

Javvad also offers a video playlist with educational discussion on ransomware, encryption, and social engineering. The blog has some wide ranging content and includes a section on career-related information for the industry professionals with education and training resources. Post frequency: Every few days. IT Security.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Outgrow

DECEMBER 20, 2022

When I was in this business 15 years ago, I had to really fight with the news wires to accept, bloggers as journalists. Some bloggers are more influential than trade publications. Saksham Sharda: So are case studies like this available on your website for any listener who wants to like check them out? Mickie Kennedy: Yes.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

ConvertKit

NOVEMBER 23, 2019

I never expected that my quiz would steal the show on my relaunch day, mostly because there weren’t many bloggers or business owners using quizzes as an email marketing tactic at the time. Online educator Jenna Kutcher has built a multiple seven-figure business with the help of her What’s Your Secret Sauce?

Lead Ranking 74

Lead Ranking Lead Scoring Sales Qualified Leads Leads 74