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Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

Engagement as differentiation. I think I have a case study for you that demonstrates this. Trevor Young is a speaker, blogger , podcaster and founder of the PR Warrior, a consulting and training agency that specializes in Content-Driven Social PR.

Why great customer service doesn’t matter like it used to

grow - Practical Marketing Solutions

I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. At the end of all this work, their stated point of differentiation amounted to “we have great customer service.”

Trending Sources

The 10 Best Corporate Blogs in the World

grow - Practical Marketing Solutions

The Center for Marketing Research at the University of Massachusetts showed in a study that just 22% of the Fortune 500’s blog compared to 45% of the Inc 500′s and about 80% of non-profits. Bill Marriott is one of the most famous corporate blogger in the world.

Best 110

PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Corporate bloggers have a marketing agenda, for example. “We need PR and marketing.”

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How do you build a content strategy when a market is already littered with “experts?”

grow - Practical Marketing Solutions

Content personality: Can you differentiate your position by the personality of the content? Audience: I recently did a study for a client that showed their competitors had ignored younger customers.

Build 91

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. a beginner’s guide, biggest myths or misconceptions, case studies, etc.).

Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts

Hinge Marketing

A study of over 500 professional services firms reveals blogging as the second most effective online marketing technique: Notice that high growth firms report even better results from blogging than firms with average growth. If blogger’s block is taking its toll on your architecture firm’s marketing efforts, take a look at the following 7 tips for writing more and better blog posts: Get Linked! Case Studies. Does your architecture firm’s blog suffer from blog lag?

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Educating about potential solutions to the problem.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Educating about potential solutions to the problem.

114+ Copywriting Formulas to Get Traffic & Leads

Writtent

Example: 3 Most Common Mistakes Beginning Bloggers Make. Example: Here is a Method That is Helping Bloggers Write Better Openings. Example: 7 Out of 10 Bloggers Don’t Research Keywords. Desire : Present a successful case study. Example: So you’re a blogger?

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101 Sure-Fire Ways to Make People Hate Your Marketing

Hubspot

Educational and helpful industry-related content is overrated. Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know.

25 Compelling Reasons to Blog for Business Yesterday

Writtent

There’s a lot of compelling reasons to blog starting yesterday, not the least of which is that it’s no longer a differentiating factor. Positioning yourself as an educator and resource builds trust, and makes prospects more likely to return when they’re ready to purchase.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies.