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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Corporate bloggers have a marketing agenda, for example. “We need PR and marketing.”

Is Your Content Boring? Here’s 6 Steps To Great Content

Marketing Insider Group

Good content educates, entertains or even amazes your audience because it starts with a focus on them, not you. Marketers as Publishers – The Case for Content Marketing. Case Studies. Or have hired editors, journalists or a “chief-blogger”?

Trending Sources

The Colossal Content Marketing Report: Blogging Basics and Beyond

Modern B2B Marketing

Although the report is about content marketing in general (including emails, whitepapers, webinars, case studies, website copy, infographics, and social media content), TrackMaven decided to focus their analysis on blogs.

5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Firms need to differentiate through brand experience. Tom Seclow ( @ SpencerStuView ) of Spencer Stuart presented a case study with the message that CMOs’ tenure continues to climb as they become more entrenched in their roles and expand their influence across their organizations.

30 Awesome Blogging Guides, Tips and Resources


The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. a beginner’s guide, biggest myths or misconceptions, case studies, etc.).

101 Sure-Fire Ways to Make People Hate Your Marketing


Educational and helpful industry-related content is overrated. Guest blogging is a great way to get in front of a new audience and expand your reach , so you should probably send the same exact pitch to every relevant -- and irrelevant -- industry blogger you know.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live. Now’s the perfect time to talk about the studying you have to do as a case study copywriter. Say you’ve just signed a new client for case studies.

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