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11 Ways Tech Brands Can Generate Buzz Around New Products

Brandpoint

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple. Leverage Your Current Communication Channels. Make a Plan. Make the most of your website.

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The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing

Webbiquity

But reaching the right decision-maker at the right time through the right channel will affect your brand perception. Since the content team focuses on your brand image and PR responds to current trends and conversation, you can strengthen your online and offline brand positioning. Second, they watch market trends faithfully.

PR 182
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10 metrics to track influencer marketing success in 2024

Sprout Social

Not all social channels tell you both reach and impressions. Use social media management tools to track audience growth across channels. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Ahrefs, SEMrush, etc.)

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Align messaging across all channels for consistency in your pharma marketing strategy. Generate media buzz.

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Tips & Tricks to Optimize your Emails

SendX

Promote your newsletter online - always be on the lookout for partnerships with bloggers, social media influencers, and teams in charge of bigger newsletters. Investing in ads through these channels is an organic way for marketers to grow the email list. Unlike subject lines, email preheaders don’t generate as much buzz.

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29 of the Best Social Media Marketing Blogs of 2018

Hubspot

The Future Buzz. Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Small Business Trends. Web Ink Now. Mari Smith. The Social Media Hat. Jon Loomer. TopRank Online Marketing Blog.

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Is the Influencer Marketing Bubble About to Burst?

Content4Demand

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. by Alicia Esposito, Content Strategist.