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The state of earned media blogger outreach


I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Why is it working?

Why great customer service doesn’t matter like it used to

grow - Practical Marketing Solutions

I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. At the end of all this work, their stated point of differentiation amounted to “we have great customer service.”

Trending Sources

Trying GroupHigh for Blogger Outreach Campaigns


I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (

Take your bloggers and social media influencers to lunch


And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life.

Why Business Blogging Works


While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. But I never simply wrote about why it works. here''s why it works. why does blogging work to grow your business?

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business?

Buy domain names for all your pages, products, and services


Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered just for the landing page that we put together for bloggers and online influencers. or any of those other profile aggregators work — take control and choose your own domain.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Customers purchase—but fans purchase and then go on to spread the word about your business.

Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

This fanatical view of service is pervasive in the Japanese culture. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here.

How to Work with Influencers: The Ultimate Guide


Here’s an even tougher question: How much of that content do you genuinely trust -- especially when it comes to an investment in a product or a service? 7 Ways to Work with Influencers. 1) Gifting Goods and Services. How have you worked with influencers?

Tumblr Shuts Down Popular Blogger: Who's Next?


That’s exactly what happened to a popular blogger who goes by the name Bohemea. When Tumblr shut down her account in June, she lost five years of work -- more than 100,000 posts across two separate blogs. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out.

Blogger outreach is earned media PR, isn’t it?


My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. But then your business grows, you get busy, and what happens to the blog? The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients.

16 Enigmatic Business Blogging and Other Marketing Stats


This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger


Without a doubt, the most common refrain I hear from businesses trying to adopt an inbound approach to their marketing is that they just can't blog. "I Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. About Our Guest Blogger, Ashley Verrill. She has spent the last six years reporting and writing business news and strategy features.

Three Blogging Tips for Professional Services Marketers

Hinge Marketing

By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. Or if you are blogging and not seeing results, read on and learn how to make the most of your professional services blog.

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories.

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What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. This is important for a business to consider.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


As a result, his business flourishes. His work is recognized. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Case studies work differently. Guest post by Bill Achola. Ned J.

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

It’s the middle of the year and I’ve done a little check-up review of my web business situation. My mother asked a friend who knew an acquaintance who knew a person working at the German Representation of the UN. Remember the business you’re REALLY in.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

A blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr.

7 ways to use bloggers in your content marketing strategy


If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost.

5 Great ideas to unleash business benefits from Twitter Lists

grow - Practical Marketing Solutions

Choose a name that is enticing and accurate such as “my favorite bloggers” or “metals industry experts.”. If you are in the metals business, would your customers appreciate a Twitter List of international resources? Why not build a community that also aligns with your business needs?

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7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)


Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business.

Twitter Opens Advertising to All: Here's How it Works


On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance!

23 Outstanding Social PR Guides


Is blogger outreach still an effective PR strategy? A Guide to Press Release Optimization by Business Wire. Guides to Influencer and Blogger Outreach. – The “Blogger Outreach” Multi-Tool by Justice Mitchell.

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The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

The research behind The Visible Expert drew on a study of more than a thousand professional services purchasers – as well as the experiences of some of the best-known experts in the professional services world. How to Build Your Brand through Community Service.

How Professional Services Firm Can Excel at Content Marketing without Jeopardizing Billable Time


” is what our professional services clients think when I ask them to add content marketing to their already busy schedules in which billable client work is the first priority. We always recommend that professional services firms start with a plan when it comes to blogging.

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22 Exceptional Business Blogging Guides, Tips & Tactics


A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits. These tips still work for 2015!

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Today, I want to share the most important personal business lessons from my online career in 2015. 2015 has shown me this doesn’t work. I’ve wasted almost two years on blogging instead of creating more of my own services and products.

Earned media influencer marketing demands your awesome


If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.

If you do just one analysis for your business…

grow - Practical Marketing Solutions

Are you a small business owner or manager looking to improve your marketing and sales? Based on my experience working with small businesses, if you only have time to do one thing, it should be becoming acquainted with your sales funnel. Begin at the top and work your way down.

Is Your Business Blog “Just Okay?” Here’s How to Change It

Writing on the Web

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. How would you know if your business blog is successful?

Do you appreciate your blogger network?


Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Instead, develop relationships with other successful bloggers in your industry.

Twitter Opens Advertising to All U.S. Users: Here's How it Works


through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform. How Twitter''s Self-Service Ads Work.

Why you shouldn’t bring your social media (completely) in-house


Plus, Zappos is a died-in-the-wool customer-service-centric company with an aggressive visionary founder. And this is becoming more and more the reality of modern business — and it started in the 90s. Photo credit: edrabbit.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

According to Fernandez, the new design, which has been in the works for a year, will “help you feel more recognized than judged” with more “emphasis on content rather than your score.”