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The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Why is it working?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Familiarize yourself with the mistakes made by other businesses, and avoid them.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (business2community.com).

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life.

Why Business Blogging Works

Hubspot

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. But I never simply wrote about why it works. here''s why it works. why does blogging work to grow your business?

Buy domain names for all your pages, products, and services

Biznology

Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered wotquizinfo.com just for the landing page that we put together for bloggers and online influencers. or any of those other profile aggregators work — take control and choose your own domain.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Customers purchase—but fans purchase and then go on to spread the word about your business.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. But then your business grows, you get busy, and what happens to the blog? The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It’s working for me to get found, get known and get clients.

Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

This fanatical view of service is pervasive in the Japanese culture. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here.

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. When Tumblr shut down her account in June, she lost five years of work -- more than 100,000 posts across two separate blogs. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

As a result, his business flourishes. His work is recognized. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Case studies work differently. Guest post by Bill Achola. Ned J.

7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)

Webbiquity

Having an online presence is all but a necessity for businesses today. So what’s a small business owner like you going to do about it? You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business.

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger

Hubspot

Without a doubt, the most common refrain I hear from businesses trying to adopt an inbound approach to their marketing is that they just can't blog. "I Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger.

Three Blogging Tips for Professional Services Marketers

Hinge Marketing

By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. Or if you are blogging and not seeing results, read on and learn how to make the most of your professional services blog.

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories.

Rules 92

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. About Our Guest Blogger, Ashley Verrill. She has spent the last six years reporting and writing business news and strategy features.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. This is important for a business to consider.

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

It’s the middle of the year and I’ve done a little check-up review of my web business situation. My mother asked a friend who knew an acquaintance who knew a person working at the German Representation of the UN. Remember the business you’re REALLY in.

23 Outstanding Social PR Guides

Webbiquity

Is blogger outreach still an effective PR strategy? A Guide to Press Release Optimization by Business Wire. Guides to Influencer and Blogger Outreach. GroupHigh.com – The “Blogger Outreach” Multi-Tool by Justice Mitchell.

PR 138

7 ways to use bloggers in your content marketing strategy

Biznology

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

A blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits. These tips still work for 2015!

5 Great ideas to unleash business benefits from Twitter Lists

grow - Practical Marketing Solutions

Choose a name that is enticing and accurate such as “my favorite bloggers” or “metals industry experts.”. If you are in the metals business, would your customers appreciate a Twitter List of international resources? Why not build a community that also aligns with your business needs?

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5 Signs Your Company Needs a Blog Writing Service

Writtent

A business blog is important for your company’s online visibility, maybe writing just isn’t your cup of tea. Here are five signs you need a blog writing service. A business blog is crucial to the online visibility of your company.

Twitter Opens Advertising to All: Here's How it Works

Hubspot

On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. How Twitter''s Self-Service Ads Work. Ready to get your hands dirty with some Twitter advertising? Now''s your chance!

Is Your Business Blog “Just Okay?” Here’s How to Change It

Writing on the Web

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. How would you know if your business blog is successful?

The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

The research behind The Visible Expert drew on a study of more than a thousand professional services purchasers – as well as the experiences of some of the best-known experts in the professional services world. How to Build Your Brand through Community Service.

How Professional Services Firm Can Excel at Content Marketing without Jeopardizing Billable Time

Marketri

” is what our professional services clients think when I ask them to add content marketing to their already busy schedules in which billable client work is the first priority. We always recommend that professional services firms start with a plan when it comes to blogging.

Skype 28

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Today, I want to share the most important personal business lessons from my online career in 2015. 2015 has shown me this doesn’t work. I’ve wasted almost two years on blogging instead of creating more of my own services and products.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Blogger , TypePad ) to fee-based systems (e.g.,

If you do just one analysis for your business…

grow - Practical Marketing Solutions

Are you a small business owner or manager looking to improve your marketing and sales? Based on my experience working with small businesses, if you only have time to do one thing, it should be becoming acquainted with your sales funnel. Begin at the top and work your way down.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. What are the (current) best practices for pitching bloggers?

PR 94

Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. As usual, I have to provide information about the source of the survey, which few bloggers ever do.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You are not a professional blogger.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Instead, develop relationships with other successful bloggers in your industry.