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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

As I mentioned in my post yesterday , during interviews I prefer asking “case-style” questions, which is a technique I first heard about in business school since all the consulting firms use this type of interview.

Trending Sources

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. Social networks and blogs In the U.S Business Insider ).

Stats 143

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Blogger , TypePad ) to fee-based systems (e.g.,

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.

17 Foolish Mistakes to Avoid as a Guest Blogger

Hubspot

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. Connect with HubSpot

What the Future Holds for Business Blogging

Hubspot

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Sharing your content on social networking sites like Twitter and (most importantly) Google+ as well as social bookmarking sites creates links to your blog. Fee-based platforms like Compendium and HubSpot are also search-friendly.

9 Questions You MUST Ask Before Hiring a Freelance Blogger

Hubspot

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Connect with HubSpot

Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]

Hubspot

Small businesses are deceiving. Not to mention, small businesses have been responsible for over 67% of the net new jobs created from mid-2009 to 2011, according to the Bureau of Labor Statistics. Small Business Week kicked off this past Monday.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. That's because it's a social network made specifically for professionals! Let's use HubSpot as a case study.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Wondering which social network is most effective at generating b2b leads? Social Media / Social Networking. –yet only 25% of companies offer social business training to their employees. 70% of local businesses use Facebook.The U.S. Business Insider ).

The 16 Best Sites for Free Stock Photos and Videos

Webbiquity

They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. 12) HubSpot Free Stock Photos. HubSpot’s library of 500+ free stock photos. ” — HubSpot. Showcase reviews: HubSpot. HubSpot.

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A report from the epicenter of content marketing conferences

grow - Practical Marketing Solutions

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. The networking was a blast. The business case for content marketing consistency.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). A blogger raises a question about your company’s financial outlook. Enterprises that do business globally need the ability to track social media mentions across borders and in multiple languages.

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Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Most bloggers tweet each of their posts only once. 8 Ways to Not Get ReTweeted by HubSpot Blog.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Nearly 3/4 of active Twitter users are bloggers. Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content.

Influence in Marketing: our top 30

Exo B2B

PhD and co-author of “ Strategie di marketing applicate a differenti mercati” Name: Heidi Cohen – Twitter account: @heidicohen – Website / blog: [link] Entrepreneur, blogger and speaker. He is also a lecturer, blogger and regular contributor to publications such as Inc.,

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.

26 Social Media Secrets Skittles Knows

Biznology

Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. of Internet users’ time is captured by Facebook compared to a combined 2% for all other social networking sites.

The 9 Worst Ways to Use Twitter for Business

Hubspot

Twitter is a fantastic network for businesses. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. Connect with HubSpot

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? Social media networks and blogs consume nearly 25% of people’s time online. 75% of small businesses in the U.S.

Stats 77

Why Inbound Marketing Is Perfect for Your Niche Business

Hubspot

Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Are you in a niche business?

25 Compelling Reasons to Blog for Business Yesterday

Writtent

One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. In fact, businesses that blog generate 97% more inbound links: Image credit: HubSpot.

12 Reasons Your Business Blog Is Failing

Hubspot

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So many new bloggers adopt the simple "if you build it, they will come" mentality. Connect with HubSpot

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?”

25 social media listening aids to increase your hearing

Biznology

74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach.

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12 Business Blogging Shortcuts for Time-Crunched Marketers

Hubspot

After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) Because we really want our readers to adopt business blogging as part of their daily (or weekly, depending on your competitive needs!) Connect with HubSpot

The 9 Worst Ways to Use LinkedIn for Business

Hubspot

LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. Learn How to Use LinkedIn to Successfully Grow your Network and Business.

A Brief Timeline of the History of Blogging

Hubspot

Welcome to the HubSpot Marketing Blog. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. 1998-2001: More resources for bloggers. Blogger, c.

52 MarTech and Marketing Ops Champions You Need to Follow

bizible

Marketing Tech & Strategy @ClaimWizard | Full Stack Marketer | #Hubspot | #WordPress | #MarTech. Data-driven #digitalmarketing and #adtech analyst @Gartner_inc | Brain for business and a bod for #BigData. Dir of Marketing Ops at Active Network.

What would I do if I were starting my blog from scratch?

grow - Practical Marketing Solutions

Here is mind game successful bloggers play with each other. “If My niche is the perspective I bring after being in business for more than 30 years. Stop making excuses Everybody gets busy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How much do small businesses spend on search engine marketing? Of Business Internet Traffic Goes To Facebook by All Facebook.

The 29 Best Social Media Monitoring Tools

Webbiquity

The analytics tools built into social networks provide a bit more detail, though only within their own platforms. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time.

Best Business Blogging Tips of 2009, Part 2

Webbiquity

Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. 101 Steps to Becoming a Better Blogger by Lifehack. 5 Simple Tips for Creating a Content Culture at Your Company by Hubspot’s Inbound Internet Marketing Blog. A few mistakes that beginning bloggers should be aware of by Blog Design Studio. How can you develop a steady stream of new topic ideas to write about on your blog?

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.