Digital B2B Marketing

The Real Challenge for B2B Content Marketers

Digital B2B Marketing

Addressing the challenges content marketing faces today will require addressing the underlying issue that content, all rhetoric from bloggers and trade publications aside (notably people in the content business), isn’t really the priority they claim it is.

4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

But unless your business is marketing, thought leadership needs to come from your business. Thought Leadership Is Human Today, it seems some businesses are so busy humanizing their company or brand that they forget to include real humans. Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. He made some great points in his call to end the use of the phrase thought leadership, but ultimately I disagree with his conclusion.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012.

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. Sharing content, confirming or inviting connections, or posting questions is a business and professional activity, done in a free moment.

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. For Professional Services folks (independent consultants, boutique shops) who can drive new business through power networking <– Perfect place for SM.

12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Familiarize yourself with the mistakes made by other businesses, and avoid them.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (business2community.com).

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business?

Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

Hubspot

2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. The promotion and measurement tactics business bloggers employ.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Find the answers to those questions and many others here in more than two dozen of the best business blogging guides of the past year. Best Business Blogging Guides and Tips. How to Optimize Your Blog Content for Social Media by Maximize Social Business.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. of all business bloggers in the study.

How to Turn Anyone Into a Blogger

Hubspot

When it comes to small businesses, who may have only a business owner trying to maintain all inbound efforts, blogging regularly becomes all but impossible. And freelancers don’t know my business! ”. It’s a real ‘teach a blogger to fish’ situation. Set Your Bloggers Free.

How to Transform Yourself Into an Agile Business Blogger

Hubspot

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) Well, I guess that's one way to approach business blogging. This post is going to show you exactly how you can be an agile business blogger, and why it is so beneficial for your marketing.

4 Promotion Strategies Used by the Best Business Bloggers

Modern Marketing

Curata's Business Blogging Survey of 428 marketers revealed what it takes to develop and sustain a highly successful blog. Instead, business blogs have morphed into a mature part of enterprises’ content marketing and publishing ecosystem. of all business bloggers in the study.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts?

Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. LinkedIn is highly valued for its predominance of business-minded people.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Customers purchase—but fans purchase and then go on to spread the word about your business.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog.

The Biggest Mistake Business Bloggers Make (and how to avoid it!)

Writing on the Web

The biggest mistake business bloggers make is that they are frequently ego-centric. Bloggers are so passionate about their message and their expertise , they preach. ” Bloggers assume that their readers are like them and interested in the same things.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? 9 Business Blogging Stats and Facts.

How to engage bloggers down the long tail

Biznology

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. Bohemea’s blog wasn’t aimed at a business audience. Why do some bloggers get busted while others carry on?

How to Become the Best Blogger in Your Niche

Hubspot

So here’s my thesis: If you are the best blogger in your niche, you can be the most successful in your niche. If blogging is the core of content marketing, and content marketing is the path to success, then we must conclude that being a kickass blogger is the path to marketing success.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Earned-media micro-influencer marketing primer

Biznology

Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands.

7 ways to find inspiration and beat blogger’s block

TaylorMadeIn KEW

I have Blogger’s Block. The explosion of blogging as a business tool has highlighted just how much bland and undifferentiated content continues to exist in B2B and beyond. Do you have ways to overcome Blogger’s Block?

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Based in Illinois, Susan Boggs is a digital business and online marketing consultant.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

As a result, his business flourishes. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. Case studies make up for excellent promotional material, for any small business. Guest post by Bill Achola. Ned J.

10 Free Tools Every Business Blogger Should Bookmark

Hubspot

As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark.

Effective types of native advertising for small businesses

Biznology

Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. If you own a small business and haven’t looked into native advertising, now is the time to start.

5 Trends from New Blogger Survey That Probably Won't Surprise You

Modern Marketing

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? What Media are Bloggers including in their Content?

New Blogger? Get Started on WordPress.com

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, wordpress.com is the way to go. The first step to becoming a WordPress blogger is to register your account. WordPress.com offers three website packages: Basic, Premium, and Business.

8 Reasons Even YOU Can Be a Kick-Butt Business Blogger

Hubspot

Without a doubt, the most common refrain I hear from businesses trying to adopt an inbound approach to their marketing is that they just can't blog. "I Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger.