Want to be Trusted? Here’s a Crash Course in Brand Journalism
Content Marketing Institute
FEBRUARY 1, 2019
? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Brands and bloggers now attempt to “hack” people’s attention by writing in abbreviated colloquial babble that’s riddled with clichés. Be objective.
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