Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Writing on the Web

MAY 23, 2016

In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc.,

Adsense 136

Adsense Domain Budget Programs Paid Search Agency 136

Hubspot

JULY 23, 2010

Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Within a click you will have subscribers to your blog. Have the icons display alongside your blog posts. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Integrated B2B

NOVEMBER 6, 2013

These unfortunate blogs were usually started by enthusiastic marketing departments keen to display a vibrant corporate culture—a more human side of the company—to stakeholders in an attempt to build trust and engagement. That’s a great aim, but there are many challenges and pitfalls to using blogging in business contexts.

Paid Search Agency 40

Paid Search Agency Companies Blogger Work Management 40

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. When you add content to your WordPress website, it’s displayed in the form of posts and pages.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 42

Practices B2B Thought Leadership Lead Scoring Lead Ranking 42

Webbiquity

FEBRUARY 10, 2011

Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Automatically display each post’s word count?

Auto Responder 100

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Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Take advantage of free or low-cost blog tools and resources? Guidance for New Bloggers.

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Business Blogging Tips Tools Blogger 100

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

FEBRUARY 23, 2011

Thanks to the groups feature in HubSpot's free tool, Blog Grader , you can create list for your industry too! Simply name your list, choose some display options, and then start adding URLs of the blogs in your industry. Free Download: Better Business Blogging in 2011. Make yours today! Connect with HubSpot :

Hubspot 28

Hubspot Blogger Internet Marketing Display 28

Hubspot

NOVEMBER 11, 2011

” Length as a poor indicator of content quality rings just as true in business blogging as it did in school. Just compare Brian Solis' latest 1,000-word blog article with Seth Godin's latest 100-word post. It’s unwieldy for mobile readers to browse through content on mobile screens that are too small to display it.

Landing Pages 28

Landing Pages Blogger Display Advertising Benchmark 28

Hubspot

AUGUST 16, 2013

Unless you find a similar proxy for the exact scenario you''re trying to assess (I might want to know what a business blog that gets about 1.5 6) Blogging. I often hear marketers proclaim they''re not bloggers. Blogging hasn''t been around for that long. Blogging hasn''t been around for that long.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Webbiquity

JANUARY 9, 2018

For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. Form Display Options: Sumo. As shown below, the display options for the MailChimp list builder are quite basic. Pop-Up Display Options: MailChimp vs. Pop-Up Display Options: MailChimp vs. Sumo.

Marketing Automation Services 195

Marketing Automation Services Blogger Display Comparison 195

Hubspot

FEBRUARY 10, 2014

Make sure the RSS feed for your blog is also easy to find for visitors who are looking for it (a good place is right near the email subscribe form); otherwise, they''ll get fed up hunting around for it and bounce from your site without subscribing at all. Do you have several people contributing content to your blog? 3) Author Profiles.

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Hubspot

APRIL 22, 2010

Activity Stream Plugin - This displays a filtered view of the Facebook News Feed containing updates from only your site. While integrating with Facebook may not be right for all businesses and situations, it will likely be a valuable tool for business blogging.

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

Hubspot

NOVEMBER 22, 2011

Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. Let your analytics be your guide, and display your best converting offers in your banner creative. Consider designing some new banner creative to highlight your top-performing offers.

Conversion 28

Conversion Tips Banners Opt-out 28

WebMarketCentral

APRIL 29, 2008

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers.

Blogger 20

Blogger RSS Ethics Tagging 20

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. It should benefit both you and blog to which you are contributing. Make Guest Blogging a Part of Your Marketing Strategy.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Marketing Insider Group

OCTOBER 11, 2021

Your optimal layout will depend on your industry and what exactly you want your blog to help you accomplish. A B2B consulting company would likely want case studies displayed prominently on their blog page, while design firms would be more focused on including feature images to highlight past work. Engaging Images.

Paid Search Agency 297

Paid Search Agency Companies RSS Ad Frequency 297

Optinmonster

AUGUST 23, 2023

In this article, we’ll share the best blogging platforms and outline their pros and cons to help you make an informed decision. WordPress Blogger Medium Wix HubSpot CMS Gator Tumblr Squarespace Ghost Weebly How to Choose the Best Blogging Platform? Most business blogs prefer WordPress.org.

Marketing Management 52

Marketing Management Budget Programs Blogger Best Practices 52

WebMarketCentral

JANUARY 15, 2007

Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Note that this tool works much better with IE than with FireFox.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

Webbiquity

APRIL 14, 2014

Of the three major types of online advertising (search, display, and social), search is viewed as the best channel for driving direct sales, cited by 40% of marketers (vs. 26% who use display to drive sales and 18% using social). 8% of Internet users account for 85% of online display ad clicks. ( Brent Carnduff ). eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

MARCH 26, 2015

26 Awesome Blogging Tools Used By The Pros by Twelveskip. 26 Awesome Blogging Tools Used By The Pros by Twelveskip. Pauline Cabrera shares advice on the best tools from eight top blogging pros, including Ian Cleary (“I love Optinmonster. It’s a popup that is only displayed when a user is exiting the site.

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Tools Best Practices Blogger Opt-out 100

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every B2B marketing strategy. This online content becomes the face of your business and is on display for search engines to crawl.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Valasys

JULY 19, 2021

This depends on the efforts you’ll exert and of course, the adoption of some new technologies that could help your business. Start a Business Blog. A superb blog is one of the surest ways to make your business grow, irrespective of the fact that it’s online or offline. Social Media Marketing.

Tips 52

Tips Planning Business Paid Search Agency 52

The Lead Agency

MARCH 27, 2018

According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month. B2B businesses cater to customers that are information seekers. 5: B2B Email marketing strategy.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Mailmunch

MARCH 30, 2021

That is the number of active blogs as of 2021, only set to increase in the upcoming years. Blogging is a great way to build an engaged audience, regardless of your business goals. If you are starting a new business, blogs can be a great way to build a potential customer base. Provide social proof within your blog.

Marketing Websites 63

Marketing Websites Word of Mouth Budget Programs Blogger 63

Anything Goes Marketing

JANUARY 16, 2007

A blog is like a company in many ways. When you first start out, you get readers that notice you when you are a young and naive blogger. They see that you have something to say and stop by your blog for a read. Other companies (and bloggers) should learn from Mini and try and replicate this approach. I digress.

Loyalty 100

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Webbiquity

OCTOBER 31, 2017

I asked bloggers who wrote expert roundup posts at least occasionally what a typical response rate is for expert roundup outreach. Complete Marketing Solutions Blog. Only one responded. Hmm…expert posts for me but not for thee? Barbara Sanner. CompleteMktg.

Opinions 224

Opinions PR Outreach Paid Search Agency 224

Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Webbiquity

SEPTEMBER 3, 2013

Rachel Butts supplies a tutorial on how to use the Display Widgets plugin to “display different widgets on different pages, thus allowing you to have custom sidebars on your WordPress site.” The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013 by Maximize Social Business.

CMS Development 100

CMS Development Tips Digg Work Management 100

Marketing Insider Group

OCTOBER 3, 2023

For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. Refine Title Tags Creating rock-solid title tags for your web pages and blog posts is one of the most important SEO tips influencing your Google ranking. The results will give you all kinds of blogs to pitch!

Lead Scoring 291

Lead Scoring Lead Ranking SEO Tips 291

Hubspot

JUNE 7, 2010

This is not require nor used by all, and is sometimes displayed within the profile or comment sections. B Blog - This is short for web log or weblog. Blogs are usually maintained by an individual or group of people. Note: You should always have a call-to-action to ensure your blog is also generating leads.

RSS 28

RSS Blogspot Blogger Tagging 28

Webbiquity

OCTOBER 16, 2012

Roughly 60% of business blogs are updated at least twice per week. Another study found that while 60% of businesses have a blog, only 35% of those (i.e., 21% of all businesses) actively maintain them. ( New Media Expo Blog ). New Media Expo Blog ). Marketing Charts ). Search Engine Watch ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Online Marketing Institute

MARCH 24, 2011

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# Great post.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Industrial Marketing Today

OCTOBER 26, 2009

Visitors expect it there so display your branding where it counts. Leave a Comment Previous post: 101 Tips from 50 Small Business Bloggers Next post: Are You Creating Irresistible Offers with Your Email Marketing? Place your logo at the top left. But those looking for specific information are the ones who make better prospects.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60