12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes.

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Which Department Owns Influencer Marketing?

Onalytica B2B

Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. Traditional broadcasting through the media is not as effective as it once was.

Trending Sources

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

For the last few years, LinkedIn has been poaching professional journalists from top publications like the Wall Street Journal, Fortune, and Wired to comb through the best content and plug it into industry channels, many of which boast hundreds of thousands of subscribers.

How to Work with Influencers: The Ultimate Guide

Hubspot

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. Children’s book author Chiêu Anh Urban enlisted parenting bloggers to promote one of her activity books.

Work 48

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? This is perhaps the most powerful of the three content promotion channels. Content Broadcasting.

21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics. Source: Ecommerce Europe ) If you actively sell and market to Asian markets, the internet is a channel that can't be ignored.

Stats 59

10 Reasons why you should have an active business blog

Biznology

The two most popular blogging platforms are WordPress and Blogger. Your blog can be a tie in between other social channels. Blogs have been around for quite some time now.

5 Brands with Highly Successful Snapchat Marketing Strategies

Content Standard

For example, the Discover feature offers the Cosmopolitan channel, a seemingly ideal space to target female Snapchat users. Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Completing high quality SEO is still one of the best performing channels for B2B.

12 Experts Explain the Significance of the New Front Office

Marketing Action

To get a more objective perspective, Paige Musto (our communications director) decided to take this question to the street and ask industry experts, analysts, bloggers, and influencers to weigh in with their respective points of view.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.

What Is Earned Media? [FAQs]

Hubspot

These publications and broadcasts are where brands used to get all their earned media. And it''s that technology blogger''s "Top 10 Apps of The Year" roundup that was viewed and shared by thousands.

FAQ 26

Is Earned Media Becoming "Hacked" Media?

Hubspot

Certainly, there have been enhancements to all of the channels on which brands maintain a presence, but the fundamentals of owned media have been relatively stable. Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices.

Class 27

5 Points For Better Blogging

Marketing Action

In the old days, a lot of marketing was just broadcasting your message out to everyone. If you ask them to pay attention to your messages (in any channel), you have to make it worth their while.

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

They''re active guest bloggers, reaching out to companies like Buffer (efficiency hack blog) to create content around simple ways to improve customer service. Interacting directly with people in a conversation instead of interrupting them with broadcasts? Rocky Balboa.

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

For one, you may not be clear on the value or immediate impact of social media relative to other marketing channels. You need to monitor your social media channels for complaints and immediately attend to these. Subscribe to the Business channel. Blogger Lists. Blogger.

The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel

Hinge Marketing

Multiple Content Channels Like most of the Visible Experts in Hinge’s study, Mitch carves out dedicated time for content marketing. The multiple channels on which he pushes out content make for a very impressive list: Speaking engagements : Mitch presents at 50 to 70 events per year.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives. Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner.

B2C 39

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives. Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner.

5 Brands with Highly Successful Snapchat Marketing Strategies

Content Standard

For example, the Discover feature offers the Cosmopolitan channel, a seemingly ideal space to target female Snapchat users. Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform.

Media 18

Social media takes your marketing event to the next level

Integrated B2B

Serve these people by broadcasting event highlights on your Voice of Industry channels. 2. For further reach you can ally yourself with industry VIP’s or influential bloggers by giving them privileged access and behind the scenes info. If you have set up the most important channels for communication you have also set yourself up for success. How are your experiences with augmenting events with social media or other channels?

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service.

PR 2

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

You should also probably look at the following tools to help you get your content out by packaging it and/or broadcasting it. Twingly – Creates automatic news channel on topic you specify and makes it easy to share on social media. How to measure 5 popular social media channels.

What is Webbiquity? How to Be Everywhere Online

Webbiquity

From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you. The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Welcome to Webbiquity! What exactly is that?

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Consumer Product Goods. • Matt Ceniceros – Director, Global Media Relations at Applied Materials. • Philippe Borremans – Chief Social Media Officer at Van Marcke Group. • Jordan Williams – Manager of Digital Engagement at REI. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

List 29

Five Big Shifts in Social Media Marketing

Webbiquity

HP, P&G) to the channel (e.g. Dialog vs. broadcast: in perhaps the biggest shift produced by the rise of social media, prospects now seek two-way communication with vendors rather than passively consuming marketing messages.

B2B 12

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

Your company status update is a simple way to broadcast your latest and greatest content -- but for some reason, so many companies are neglecting to leverage the functionality. Plus, you can promote your own content when answering others' questions, use the questions people commonly ask as topic fodder for your own blog, and even identify guest bloggers who can do some writing for you! It's easy to think of ways to use social media for B2C marketing.

How the Evolution of PR Mingles With Content Marketing

Hubspot

They're no longer a private, one-to-one communications channel (once upon a time, releases were mailed, and later faxed, to newsrooms). Moreover, they interface and target a media landscape that's grown far beyond traditional press and broadcasts outlets.

Americans Hate Canadians

Anything Goes Marketing

The reason that Canadians are blocked is because Global TV and other Canadian TV networks have paid a pretty penny to re-broadcast these shows in Canada and don't want Canadians to access these shows for free on the net. I'm pretty steamed at the moment.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Powered by Blogger

How to create B2B social media policies

Chris Koch

the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Social media is not just a place for broadcasting opinions. Provide a channel for questions. One of the cornerstones of a social media strategy is having a clear set of corporate social media guidelines or policies.

Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers.

How to Overcome the Most Debilitating Nonprofit Blogging Challenges

Hubspot

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. One way to save time and give your content a larger reach is to repurpose content for your blog from other channels, and vice versa.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

It’s a way to broadcast messages for sure, but you can do that better through your own channels. In B2B, there are broad caveats to investing too much in any social media marketing—the major obstacles are outlined in a good post by B2B blogger Kip Bodnar here —and anything you do should be integrated with your other marketing activities. We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose?

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

It’s a way to broadcast messages for sure, but you can do that better through your own channels. In B2B, there are broad caveats to investing too much in any social media marketing—the major obstacles are outlined in a good post by B2B blogger Kip Bodnar here —and anything you do should be integrated with your other marketing activities. We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose?

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. And the reason I'm bringing this up, is that your marketing all the channels that you use, all the sources of your marketing have a half-life.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. The iPad is not a revolutionary new channel, but just a new component of the marketing mix. channels. adapt to this new channel.