12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes.

PR 92

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

I use “If This Then That” to schedule my top trusted blogger content. The BEST part is ViralPost®, which by definition does this: Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels.

Trending Sources

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

For the last few years, LinkedIn has been poaching professional journalists from top publications like the Wall Street Journal, Fortune, and Wired to comb through the best content and plug it into industry channels, many of which boast hundreds of thousands of subscribers.

How to Work with Influencers: The Ultimate Guide

Hubspot

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. Children’s book author Chiêu Anh Urban enlisted parenting bloggers to promote one of her activity books.

Work 46

Learn to create effective content by putting it through the RITE test

grow - Practical Marketing Solutions

Kinman, better known as Hickok45 , is a YouTube sensation, with more than 2 million subscribers to his channel, lucrative sponsorships, and paid appearances. The idea was so entertaining that it was featured on a national news broadcast. By Mark Schaefer.

Test 85

Should you make the leap into sponsored content?

grow - Practical Marketing Solutions

As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. I have never featured a paid product pitch in a blog post but many other bloggers are.

I’m an influencer, pay me more!

Biznology

Frank Eliason’s experience and goals are centered around creating the right experience for Customers, and utilizing a variety of channels to reach them. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release.

Which Department Owns Influencer Marketing?

Onalytica B2B

Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. Traditional broadcasting through the media is not as effective as it once was.

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? This is perhaps the most powerful of the three content promotion channels. Content Broadcasting.

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

A year ago, I visited a blogger conference in Berlin where a marketing expert had warned solo-preneurs to stop using Facebook and YouTube exclusively for their online biz. Now YouTube has cut ad money for a variety of indie broadcasters, and it’s likely to get worse.

Insights Drive Better Customer Experience

B2B Marketing Insider

In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure. Jamie is an active blogger and tweets under the handle @ collsdad.

21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics. Source: Ecommerce Europe ) If you actively sell and market to Asian markets, the internet is a channel that can't be ignored.

Stats 59

10 Reasons why you should have an active business blog

Biznology

The two most popular blogging platforms are WordPress and Blogger. Your blog can be a tie in between other social channels. Blogs have been around for quite some time now.

The hidden costs of social media conversation

grow - Practical Marketing Solutions

It simply got interrupted for a few decades by the introduction of broadcast media! Early social media bloggers such as Chris Brogan pioneered a “purist&# movement that placed the sanctity of “the conversation&# above any business or commercial interests.

Cost 97

How Social Media Turned a Brand Into a Revolution

grow - Practical Marketing Solutions

This exchange (as reported by the New York Times ) was part of a remarkable two-year social media collaboration that began with bloggers calling for labor strikes and resulted in an energetic youth movement that is toppling dictators.

5 Brands with Highly Successful Snapchat Marketing Strategies

Content Standard

For example, the Discover feature offers the Cosmopolitan channel, a seemingly ideal space to target female Snapchat users. Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform.

29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

16) Not Encouraging Feedback – Close-Ended Posts: Business bloggers have a devilishly hard time getting readers to comment. 18) No Follow-up in Other Channels: Comments, tweets, and updates isn’t the whole ballgame. Email is still an essential communication channel for businesses.

Five things Facebook is doing right

grow - Practical Marketing Solutions

A recent example is stepping up with thousands of new hires to try to monitor live broadcasts and purge fake news. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Completing high quality SEO is still one of the best performing channels for B2B.

What Is Earned Media? [FAQs]

Hubspot

These publications and broadcasts are where brands used to get all their earned media. And it''s that technology blogger''s "Top 10 Apps of The Year" roundup that was viewed and shared by thousands.

FAQ 26

Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

For one, you may not be clear on the value or immediate impact of social media relative to other marketing channels. You need to monitor your social media channels for complaints and immediately attend to these. Subscribe to the Business channel. Blogger Lists. Blogger.

The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel

Hinge Marketing

Multiple Content Channels Like most of the Visible Experts in Hinge’s study, Mitch carves out dedicated time for content marketing. The multiple channels on which he pushes out content make for a very impressive list: Speaking engagements : Mitch presents at 50 to 70 events per year.

12 Experts Explain the Significance of the New Front Office

Marketing Action

To get a more objective perspective, Paige Musto (our communications director) decided to take this question to the street and ask industry experts, analysts, bloggers, and influencers to weigh in with their respective points of view.

SMB 41

Is Earned Media Becoming "Hacked" Media?

Hubspot

Certainly, there have been enhancements to all of the channels on which brands maintain a presence, but the fundamentals of owned media have been relatively stable. Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices.

Class 27

How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

They''re active guest bloggers, reaching out to companies like Buffer (efficiency hack blog) to create content around simple ways to improve customer service. Interacting directly with people in a conversation instead of interrupting them with broadcasts? Rocky Balboa.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives. Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives. Sudha believes that a lot of B2B marketers are using it simply as a broadcast platform, when its real value is in making customers your partner.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. You’ll be assigned an engagement coach, and each month we will evaluate your efforts in promoting your content by utilizing the channels the correct way. Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement.

5 Brands with Highly Successful Snapchat Marketing Strategies

Content Standard

For example, the Discover feature offers the Cosmopolitan channel, a seemingly ideal space to target female Snapchat users. Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform.

Social media takes your marketing event to the next level

Integrated B2B

Serve these people by broadcasting event highlights on your Voice of Industry channels. 2. For further reach you can ally yourself with industry VIP’s or influential bloggers by giving them privileged access and behind the scenes info. If you have set up the most important channels for communication you have also set yourself up for success. How are your experiences with augmenting events with social media or other channels?

Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

You should also probably look at the following tools to help you get your content out by packaging it and/or broadcasting it. Twingly – Creates automatic news channel on topic you specify and makes it easy to share on social media. How to measure 5 popular social media channels.

Measuring the Impact of Social Media in B2B Marketing

Webbiquity

It’s about engaging with customers, prospects, industry press, analysts, bloggers and other key influencers to increase the amount of positive conversation about your company, product or service.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger.

5 Points For Better Blogging

Marketing Action

In the old days, a lot of marketing was just broadcasting your message out to everyone. If you ask them to pay attention to your messages (in any channel), you have to make it worth their while.

What is Webbiquity? How to Be Everywhere Online

Webbiquity

From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you. The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) Welcome to Webbiquity! What exactly is that?

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Consumer Product Goods. • Matt Ceniceros – Director, Global Media Relations at Applied Materials. • Philippe Borremans – Chief Social Media Officer at Van Marcke Group. • Jordan Williams – Manager of Digital Engagement at REI. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.

List 29

Five Big Shifts in Social Media Marketing

Webbiquity

HP, P&G) to the channel (e.g. Dialog vs. broadcast: in perhaps the biggest shift produced by the rise of social media, prospects now seek two-way communication with vendors rather than passively consuming marketing messages.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

Your company status update is a simple way to broadcast your latest and greatest content -- but for some reason, so many companies are neglecting to leverage the functionality. Plus, you can promote your own content when answering others' questions, use the questions people commonly ask as topic fodder for your own blog, and even identify guest bloggers who can do some writing for you! It's easy to think of ways to use social media for B2C marketing.

Americans Hate Canadians

Anything Goes Marketing

The reason that Canadians are blocked is because Global TV and other Canadian TV networks have paid a pretty penny to re-broadcast these shows in Canada and don't want Canadians to access these shows for free on the net. I'm pretty steamed at the moment.