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How Trade Publications Can Capitalize on Content Marketing and Social Media

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Bloggers could do this independently, but few have the resources to do a thorough job. Last week I asked the question: will content marketing kill trade publications ?

SEO for Mommy Bloggers

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At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers.

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Book Review: Blogger -- Beyond the Basics

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If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.

PR Through Bloggers

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To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence.

Blogger Outreach for PR - Worst Practices

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Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. If a blogger responds to an email you send, ignore it.

Best of 2009 (So Far): SEO Guidance, Part 3

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Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

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Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook).

New Hub Site Focuses on B2B Marketing Intelligence

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Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett.

SEO Rant: The Insidious Nofollow Tag

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Blog readers and bloggers were well aware of the immense problem. And if they don't, users should walk. ** technorati tags: insidious nofollow tag web marketing Google Blogger Wikipedia WordPress Akismet link juice link spam SEO rant dofollow del.icio.us

Best of 2009 (So Far): Social Media Marketing, Part 3

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She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.

Best of 2008: Blogging for Business, Part 3

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Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S.

7 Reasons Every Business Needs to Twitter

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To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter.

Best of 2009 (So Far): Cool Web Tools, Part 1

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Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a slick tool to easily build branded widgets?

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Best of 2009 (So Far): SEO Guidance, Part 2

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Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. What two simple words answer almost every SEO question?

Best of 2009 (So Far): Social Media Marketing, Part 2

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He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Social media, and discussions of its value for PR and marketing, have become ubiquitous.

Best of 2008: Blogging for Business, Part 2

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The Lazy Blogger’s Guide to Finding Great Post Images by Copyblogger This guest post from the brilliant Sonia Simone provides both thoughtful guidance on how to choose relevant images for your blog posts and links to a couple of her favorite sources for free or cheap yet high-quality images.

How to Create a Cool Social Media Email Signature

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Lately, you may have seen more examples that incorporate graphical elements, like this: Tom Pick Marketing & PR Executive KC Associates, LLC tom@kc-associates.com (It's difficult to match the exact appearance in Blogger; my actual Outlook signature is shown to the right.)

Best of 2008: Cool Web Tools, Part 3

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Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

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Social Media Relations vs. Traditional PR Skills

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While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. The emergence of social media has dramatically changed the role of public relations.

Best of 2008: Cool Web Tools, Part 2

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While their free and blogger plans offer limited funcitonality, their Pro ($60 per year as of this writing), Super Pro ($120/year) and Enterprise ($300/year) plans offer impressive capabilities at very reasonable cost.

Best of 2008: Social Media Optimization, Part 3

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Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. How can you make more efficient use of social media?

Best of 2008: Blogging for Business, Part 1

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Acknowledge other bloggers you admire? Do You Show Appreciation to Your Favorite Bloggers? What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices?

How to Create a Social Media Marketing Strategy

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So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics. In It Came from Facebook!

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Best of 2008: Interactive PR, Part 2

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Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools.

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Best of 2008: Random but Interesting, Part 1

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Whether you are an entrepreneur, employee, blogger or stay at home parent, life requires you to have strength of character. Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other?

Best of 2008: Social Media Optimization, Part 2

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6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

Best of 2008: WordPress Tools and Tips

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It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Best of 2008: SEO Guidance, Part 3

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How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic?

Best of 2008: Interactive PR, Part 1

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How To Pitch To Bloggers by Pick Me! The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0"

Best of 2008: Website Design

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What are the current best practices in website design? What common design mistakes should you avoid? Where can you find creative new design ideas?

Best of 2008 (So Far) - Blogging for Business, Part 2

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by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough. Who Do Rockstar Bloggers Host With? How do you come up with a great blog name?

The 11th P of Blogging: Perspective

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The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet.

LinkedIn B2B Surveys - Will They be Social?

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Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers.

Can Social Media Save Detroit?

WebMarketCentral

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency.

7 More Things Few People Know Anout Me (and even fewer care)

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So now I'm tagging Minnesota bloggers Brian Carroll at the B2B Lead Generation Blog , Jill Konrath at Selling to Big Companies , Jay Lipe at Smart Marketing , and Albert Maruggi at Marketing Edge to play along. ** Contact Tom Pick: tomATwebmarketcentralDOTcom

Using Blogs for Social Media Optimization

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Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Contact the blogger as the next step. Writing a guest post is an excellent next step once you have a relationship of trust established with a blogger.

Best of 2008 (So Far) - Cool Web Tools, Part 2

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Follow me on Twitter badges / logos / buttons by limeshot marketing Lots of bloggers are adding Twitter follow-me buttons and badges to their blogs, but thanks to limeshot, you no longer have to limit yourself to standard light-blue-and-white graphic.

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Best of 2008 (So Far) - Blogging for Business, Part 1

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How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts.

Best of 2008 (So Far) - Website Design, Part 2

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16 Web Based Handy Web Designer Tools by Online Marketing Blog Blogger Thomson Chemmanoor shares some of his favorite website design and development tools for tasks such as analyzing page load time, validating CSS files, finding broken links, generating rounded corner and gradients, and more.

Hear About PR & Social Media at the B4B Conference

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