How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Bloggers could do this independently, but few have the resources to do a thorough job. Last week I asked the question: will content marketing kill trade publications ?
SEO for Mommy Bloggers
JUNE 10, 2008
At last week's Blogging for Business conference , Shannon Johnson of the What About Mom blog mentioned that someone should write a post about search engine optimization (SEO) for mommy bloggers.
Book Review: Blogger -- Beyond the Basics
AUGUST 5, 2009
If you write a blog on Google’s Blogger platform—or have any plans to—you need to pick up a copy of Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions) by Lee Jordan.
PR Through Bloggers
SEPTEMBER 6, 2007
To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence.
Blogger Outreach for PR: The Importance of Follow-Up
APRIL 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. There are many possible reasons for low uptake by bloggers; follow-up is essential to determining what may have gone wrong, and how results can be improved.
Best of 2009 (So Far): SEO Guidance, Part 3
DECEMBER 17, 2009
Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds.
Best of 2009 (So Far): Twitter Tips and Tactics, Part 1
OCTOBER 26, 2009
Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook).
New Hub Site Focuses on B2B Marketing Intelligence
JULY 1, 2009
Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett.
SEO Rant: The Insidious Nofollow Tag
OCTOBER 15, 2009
Blog readers and bloggers were well aware of the immense problem. And if they don't, users should walk. ** technorati tags: insidious nofollow tag web marketing Google Blogger Wikipedia WordPress Akismet link juice link spam SEO rant dofollow del.icio.us
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions.
Best of 2008: Blogging for Business, Part 3
SEPTEMBER 10, 2009
Which "rules" should every blogger know and follow? 15 Rules for Business Bloggers by Conversation Marketing The brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.S.
7 Reasons Every Business Needs to Twitter
JANUARY 11, 2010
To Influence the Influencers Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter.
Best of 2009 (So Far): Cool Web Tools, Part 1
OCTOBER 21, 2009
Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a slick tool to easily build branded widgets?
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. What two simple words answer almost every SEO question?
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Social media, and discussions of its value for PR and marketing, have become ubiquitous.
Best of 2008: Blogging for Business, Part 2
JUNE 24, 2009
The Lazy Blogger’s Guide to Finding Great Post Images by Copyblogger This guest post from the brilliant Sonia Simone provides both thoughtful guidance on how to choose relevant images for your blog posts and links to a couple of her favorite sources for free or cheap yet high-quality images.
How to Create a Cool Social Media Email Signature
AUGUST 26, 2009
Lately, you may have seen more examples that incorporate graphical elements, like this: Tom Pick Marketing & PR Executive KC Associates, LLC firstname.lastname@example.org (It's difficult to match the exact appearance in Blogger; my actual Outlook signature is shown to the right.)
Best of 2008: Cool Web Tools, Part 3
SEPTEMBER 14, 2009
Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?
Social Media Relations vs. Traditional PR Skills
APRIL 22, 2009
While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts. The emergence of social media has dramatically changed the role of public relations.
Best of 2008: Cool Web Tools, Part 2
AUGUST 3, 2009
While their free and blogger plans offer limited funcitonality, their Pro ($60 per year as of this writing), Super Pro ($120/year) and Enterprise ($300/year) plans offer impressive capabilities at very reasonable cost.
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. How can you make more efficient use of social media?
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics. In It Came from Facebook!
Best of 2008: Blogging for Business, Part 1
APRIL 27, 2009
Acknowledge other bloggers you admire? Do You Show Appreciation to Your Favorite Bloggers? What are some of the most effective ways to attract more readers to your blog? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices?
Best of 2008: Interactive PR, Part 2
MAY 4, 2009
Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools.
Best of 2008: Random but Interesting, Part 1
JUNE 30, 2009
Whether you are an entrepreneur, employee, blogger or stay at home parent, life requires you to have strength of character. Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other?
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.
Best of 2008: WordPress Tools and Tips
MARCH 19, 2009
It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.
Best of 2008: SEO Guidance, Part 3
MAY 11, 2009
How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What tactics are most effective at driving increased search traffic?
Best of 2008: Interactive PR, Part 1
JANUARY 20, 2009
How To Pitch To Bloggers by Pick Me! The emergence of social media and user-generated content has radically changed the practice of PR. The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0"
Best of 2008 (So Far) - Blogging for Business, Part 2
NOVEMBER 20, 2008
by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough. Who Do Rockstar Bloggers Host With? How do you come up with a great blog name?
Best of 2008: Website Design
MARCH 6, 2009
What are the current best practices in website design? What common design mistakes should you avoid? Where can you find creative new design ideas?
The 11th P of Blogging: Perspective
APRIL 11, 2008
The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet.
LinkedIn B2B Surveys - Will They be Social?
OCTOBER 24, 2008
Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers.
Can Social Media Save Detroit?
DECEMBER 22, 2008
Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency.
7 More Things Few People Know Anout Me (and even fewer care)
DECEMBER 19, 2008
So now I'm tagging Minnesota bloggers Brian Carroll at the B2B Lead Generation Blog , Jill Konrath at Selling to Big Companies , Jay Lipe at Smart Marketing , and Albert Maruggi at Marketing Edge to play along. ** Contact Tom Pick: tomATwebmarketcentralDOTcom
Using Blogs for Social Media Optimization
AUGUST 5, 2008
Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Contact the blogger as the next step. Writing a guest post is an excellent next step once you have a relationship of trust established with a blogger.
Best of 2008 (So Far) - Cool Web Tools, Part 2
NOVEMBER 10, 2008
Follow me on Twitter badges / logos / buttons by limeshot marketing Lots of bloggers are adding Twitter follow-me buttons and badges to their blogs, but thanks to limeshot, you no longer have to limit yourself to standard light-blue-and-white graphic.