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The next generation of bloggers is here. And they are computers

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Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers.

Crossing the influence line: When does sponsorship destroy your reputation?

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Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content. ethics Influence marketing Leadership Power and influence on the web blogger outreach evergreen influence marketing mark schaeferBy Mark Schaefer.

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There is no glory in “old school” marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. “I’m not into social media,” one marketing executive recently told me (with pride).

The blogger’s kryptonite

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Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite?

The three biggest social media problems are NOT social media problems

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I love coaching people through their marketing strategy problems. This is where I thrive.

The evolution of a blogger

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As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place. By Srinivas Rao, Contributing {grow} Columnist.

Brands and Bloggers: Keep Your Sponsored Content Legal

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Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. By Kerry Gorgone, {grow} Contributing Columnist.

Why it pays to be a patient blogger

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But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. I have a “healthy impatience.”

Does corporate storytelling work? Some mega-brands say no.

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This was a post by blogger and entrepreneur Adam Kleinberg disagreeing with Coke’s marketing strategy. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.

Why great customer service doesn’t matter like it used to

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Do you have to be a great writer to be a great blogger?

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If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger?

The 30 possible ways you can create customer value

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Social media engagement is a lousy metric

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I haven’t seen any real research on this, but a rule of thumb among bloggers is that less than 2 percent of your audience actually comments on your content. By Mark Schaefer. Thank you for your social media engagement through your generous tweets, blog comments, and likes.

Building a personal brand? Here’s why you need to ignore SEO

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Five ways to be a more confident blogger

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How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something.

Six Tips to Beat the Wintertime Blogger Blues

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The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer. By Amber Osborne, {grow} Contributing Columnist.

Have You Hugged Your Blogger Today?

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Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going!

Stop creating Random Acts of Content

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

The greatest content marketing case study in history

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Four marketing mega trends nobody’s talking about

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year.

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Why content is your enemy and experiences are your friend

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Isadora Becker as Marge Simpson. By Mark Schaefer.

How to turn social media connections into an actionable audience

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Content shock re-visited, the content marketing myths and realities

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review.

5 Proven tips to help with your blogging confidence

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5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content.

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How do I find time to create content? 25 Ideas!

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But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. I saw an interesting post one time that was simply a photo of what the blogger’s office set-up looked like. By Mark Schaefer.

Are there any ethical bloggers left out there?

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There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! This is probably the same reaction you will receive from other trustworthy bloggers, or at least I hope so!

Understanding Generational Social Media Preferences

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Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist.

Four ways Facebook Instant Articles will dramatically impact marketing

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To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Something important is about to happen, and the impact on content marketers will be profound.

Content marketing strategy: Start with questions, end with insights

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Blogger Glennon Doyle Melton brings her extraordinary heart, humor, and bravery to her storytelling, which she has leveraged into best-selling books and a successful speaking career. By Mark Schaefer.

In case you missed it, the best marketing posts of 2016

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber?

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HR and social media: 7 Ways HR needs to act like marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I wrote awhile back that digital transformation would not necessarily be led by marketers.

Five new content forms rocking the marketing airwaves

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

What it’s like to be hugged by a brand. Literally.

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug.

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The new standards for strategy and social media success

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Authorship and the Invisible Blogger: Are you writing yourself out of success?

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Is the age of the independent blogger over? Can a solo blogger compete with corporate sites? Resources mentioned in this podcast: Gini Dietrich’s post on the end of the independent blogger. Is the age of the independent blogger over?

Six transformative trends in influencer marketing (is it really marketing?)

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Why it’s a very good sign that people don’t read your content

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And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. So I decided to study a few people who seemed to know what they were doing and at that time, nobody was more dominant than pioneering blogger Chris Brogan. By Mark W.

Why we create crap content: We’re afraid

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.”

Why Joe Pulizzi and I disagree on today’s content marketing dynamics

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Finding the right “authenticity level” for your brand

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Here’s an example: A blogger from Sweden posted a photo of his office set-up. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

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