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Crossing the influence line: When does sponsorship destroy your reputation?

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Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content. ethics Influence marketing Leadership Power and influence on the web blogger outreach evergreen influence marketing mark schaeferBy Mark Schaefer.

The next generation of bloggers is here. And they are computers

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Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers.

The blogger’s kryptonite

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Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite?

Do you have to be a great writer to be a great blogger?

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If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characteristic of a successful blogger is having the courage to push that publish button! I’m 100 percent convinced that almost anybody can be a successful blogger with the right framework, dedication and attitude. What tips and tricks would you add to help a beginner blogger? By Mark Schaefer.

Brands and Bloggers: Keep Your Sponsored Content Legal

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Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. By Kerry Gorgone, {grow} Contributing Columnist.

Why it pays to be a patient blogger

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But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. I have a “healthy impatience.”

Do you have to be a great writer to be a great blogger?

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If you’re not confident in your writing skills, can you still be a great blogger? At the end of the day, the most important characterstic of a successful blogger is having the courage to push that publish button! What tips and tricks would you add to help a beginner blogger?

Stop creating Random Acts of Content

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

The greatest content marketing case study in history

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Why content is your enemy and experiences are your friend

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. Isadora Becker as Marge Simpson. By Mark Schaefer.

Understanding Generational Social Media Preferences

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Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist.

Four marketing mega trends nobody’s talking about

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year.

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Six Tips to Beat the Wintertime Blogger Blues

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The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Six Tips to Beat the Wintertime Blogger Blues appeared first on Schaefer. By Amber Osborne, {grow} Contributing Columnist.

Five ways to be a more confident blogger

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How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something.

In case you missed it, the best marketing posts of 2016

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. How many people read an individual blog post? I really have no idea. Are you a subscriber?

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Content shock re-visited, the content marketing myths and realities

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review.

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Have You Hugged Your Blogger Today?

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Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going!

How do I find time to create content? 25 Ideas!

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But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. I saw an interesting post one time that was simply a photo of what the blogger’s office set-up looked like. By Mark Schaefer.

Why 30 may be the most important number of your career

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There’s nothing sadder than seeing a project die before its time.” – Dr. Jamie Goode , wine blogger. “I Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books.

How to turn social media connections into an actionable audience

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

How to ruin your content by overthinking things

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. It’s honesty time.

Content marketing strategy: Start with questions, end with insights

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Blogger Glennon Doyle Melton brings her extraordinary heart, humor, and bravery to her storytelling, which she has leveraged into best-selling books and a successful speaking career. By Mark Schaefer.

The new standards for strategy and social media success

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

What it’s like to be hugged by a brand. Literally.

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug.

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HR and social media: 7 Ways HR needs to act like marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I wrote awhile back that digital transformation would not necessarily be led by marketers.

Finding the right “authenticity level” for your brand

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Here’s an example: A blogger from Sweden posted a photo of his office set-up. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

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Five new content forms rocking the marketing airwaves

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Four ways Facebook Instant Articles will dramatically impact marketing

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To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. Something important is about to happen, and the impact on content marketers will be profound.

5 Proven tips to help with your blogging confidence

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5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content.

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Why we create crap content: We’re afraid

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.”

Why it’s a very good sign that people don’t read your content

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And my favorite story from my speech goes like this: When I started out as a blogger, I had no idea what I was doing. So I decided to study a few people who seemed to know what they were doing and at that time, nobody was more dominant than pioneering blogger Chris Brogan. By Mark W.

Media 101

10 Epic Shifts that are Re-Writing the Rules of Marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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The five great questions of content marketing

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. I recently attended a conference where marketers wrote about their single biggest challenges.

Are there any ethical bloggers left out there?

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There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! This is probably the same reaction you will receive from other trustworthy bloggers, or at least I hope so!

8 Strategies to stand out when you’re late to the content marketing game

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How many food bloggers are there out there? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

Authorship and the Invisible Blogger: Are you writing yourself out of success?

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Is the age of the independent blogger over? Can a solo blogger compete with corporate sites? Resources mentioned in this podcast: Gini Dietrich’s post on the end of the independent blogger. Is the age of the independent blogger over?

How to be strategically authentic

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Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer.

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