Earnest about B2B

5 tips to amplify your YouTube video and get more views

Earnest about B2B

If that’s not enough you could send the content to an industry blogger or influencer. We all want our videos to go viral on the Internet, don''t we?

This is the week that was: B2B Marketing round up

Earnest about B2B

The blog still plays an important role in any marketer’s inbound strategy, but is every blogger the same? According to the Guardian this week there are four distinct style of blogger. It’s clear that each has their own benefits, but being clear which type of blogger your business is going to be is essential to a consistent and useful stream of blogs. All the best bits in the world of marketing.

Trending Sources

This is the week that was: From marketing fail to podcast sensations

Earnest about B2B

must go to blogger Troy Hitch, who has vowed to wear an Oculus Rift Development Kit throughout 2015. It’s New Year and ‘This is the week that was’ is back in business. We''re here to bring you our round-up of all things of minor note to B2Bers in the last 7 days.

The marketing graveyard has shut up shop

Earnest about B2B

In the word of a great blogger: If the message is right, who cares what screen people see it on? A blog post on the death of email caused quite a stir recently. The point was a fair one – B2B marketers are focusing on email marketing when in fact they should be keeping up with the latest marketing trends. There was even evidence to back it up. The author explained that “of the 300 odd slices of spam, about 60% had personalised the email with my name.

B2B 21

This is the week that was: Searching for the answer

Earnest about B2B

All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views.

This is the week that was: Can I ask you on a data?

Earnest about B2B

and apparently he now moisturises… The rise of data’s popularity has not gone amiss to some bloggers though.

This is the week that was: When CEOs transformed from people to tweeple.

Earnest about B2B

Still… there is light at the end of the tunnel – not only are the Government rolling out singing bins to turn those frowns upside down but we also have another helping of B2B pickings from the week to keep you going… Blogger relations advice of the week: With 76% of businesses having a presence on social networks today, simply ‘being there’ is no longer good enough.

This is the week that was: Searching for the answer

Earnest about B2B

All the while the world of B2B ticked along – with journalists, bloggers and tweeters sharing their news and views. As the unfortunate folk in Scotland were blown around by 165 MPH winds , David Cameron refused to bend his back on the latest European bailout package and here at Earnest we were once again soothing sore heads after a cracking Christmas shindig.

This is the week that was: The death of the tagline?

Earnest about B2B

Today influencer marketing, or knowing the right bloggers, tweeters and conversation engagers online is more important than ever. As we start gearing up for party season here at Earnest with the B2B Marketing Awards and our very own Christmas bonanza just around the corner, we look back at a week of provocation, u-turns and fancy footwork.

This is the week that was: Business jargon, killed creativity and burnt books

Earnest about B2B

It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. From office moves, to marketing automation implementation to furious pitching.it''s been a busy old week at Earnest towers. As always we have kept precious time aside each day to keep up with the all the best news and wrapped it all up in a package that is this, the week that was. Campaign of the week.

This is the week that was: Business jargon, killed creativity and burnt books

Earnest about B2B

It’s quite amazing the number of bloggers who are so keen to announce the death of (or gallantly support) various marketing channels. From office moves, to marketing automation implementation to furious pitching – it’s been a busy old week at Earnest towers. As always we have kept precious time aside each day to keep up with the all the best news and wrapped it all up in a package that is this, the week that was. Campaign of the week.

Another B2B blog: Tell me something I don’t know

Earnest about B2B

It’s quite amazing the amount of ‘expert bloggers’ that write the same blog post with a different title on such a regular basis. There is nothing quite as tedious as reading yet another blog about what makes the perfect post. If I’ve read it once I’ve read it one thousand times. 600 – 800 words is the optimum. Always tweet about it on a Tuesday. And definitely start with a joke. Everyone loves a joke.

I went to INBOUND15 and all I came back with was this lousy blog post

Earnest about B2B

Don’t be afraid to take risks If the musings of blogger Seth Godin and research prof Brene Brown were anything to go by, the biggest fear we as marketers need to overcome is failure. 14,000 marketing fanatics, 4 days, 1 mega-event dedicated to the Inbound movement.

This is the week that was: #inbound14

Earnest about B2B

Blogger of the week. A round up of the great and good in B2B marketing. This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. Like these: Marketing trend of the week.

This is the week that was: The age of the digital bin man

Earnest about B2B

There have been many stories recently of organisations slipping up through on social networks, but what about when the bloggers get it wrong – putting businesses in jeopardy. Another week brings a new plethora of interesting stories to mull over and digest.

This is the week that was: Leo has left the building

Earnest about B2B

It’s a celebration of ‘a very important group of bloggers. It was the week a rogue trader cost the CEO of UBS his job, the Euro-zone crisis continued with the downgrading of Italy’s credit rating and one lucky fellow showed off his new thumb.

Trending in B2B: Earnest’s Top Tweets in September

Earnest about B2B

As the summer becomes just a faded memory and the winter peeps its head around the corner, the bloggers and social contributors of the B2B world continue to roll out a fresh supply of thought leadership.

Vital statistics for B2B marketers – The case study

Earnest about B2B

Email: We worked hard to identify a group of key commentators and influencers in the b2b marketing space – from established publishers to influential bloggers. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b.

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Blogs: IBM has actively encouraged its staff to participate and interact online so the sheer number of IBM bloggers is no surprise. It was a simple idea. Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (business2community.com).

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite?

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life.

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going!

The evolution of a blogger

grow - Practical Marketing Solutions

As I’ve observed bloggers from all walks of life, writing about every subject imaginable, and as I’ve taken the journey myself, I’ve found that there is an evolution that takes place. By Srinivas Rao, Contributing {grow} Columnist.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Image via Wikipedia.

How to Turn Anyone Into a Blogger

Hubspot

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts?

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. I have a “healthy impatience.”

Brands and Bloggers: Keep Your Sponsored Content Legal

grow - Practical Marketing Solutions

Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Brands, bloggers, and influencers, you’re on notice: the FTC expects disclosure. By Kerry Gorgone, {grow} Contributing Columnist.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark.

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something.