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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (business2community.com).

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

How to engage bloggers down the long tail

Biznology

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. Everything the blogger does on your behalf — for free — is a gift, a blessing, a mitzvah !

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers).

Class 58

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Every once in a while magic happens. Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Image via Wikipedia.

All your best content may now be considered fake news

Biznology

Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers.

Cable 99

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. Waiting for class.

Lead your customers to your best online content: here’s how

Biznology

Become a guest blogger to get links to your site: contributing well-written content on other blogs that target your audience is a great way to expand your reach, as well as get links back to your site. You can lead a horse to water, but you can’t make him drink.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Today’s online influencers are wicked tough

Biznology

Back in 2006 when I started doing online public relations, blogger outreach was a minefield. — and it was years before anyone else besides my little agency was willing to engage these bloggers on behalf of products and brands.

The Quantum Mechanics of Blogger Outreach

Biznology

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Why most marketers should ignore A-List bloggers

Biznology

The D-List bloggers! And those D-list bloggers influence the C-List, who influences the B-List, and then the A-List. The post Why most marketers should ignore A-List bloggers appeared first on Biznology. Admit it.

Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Chicago Running Bloggers via Instagram. I hope we covered everything — there were so many and not all of our amazing bloggers reported each and every social share with us explicitly.

Buy domain names for all your pages, products, and services

Biznology

Kimberly-Clark had a campaign to promote their Welcome Original Thinkers quiz, so we registered wotquizinfo.com just for the landing page that we put together for bloggers and online influencers. Infomercials and commercials have become smart.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. And, if you can’t convince the blogger or social media influencer that what you bring to the table today, via email or DM, is a win-win-win, then you’ll end up with goose eggs.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Biznology

Episode 64 of the #FIR podcast is up.

Are you taking advantage of B2B marketing data?

Biznology

So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner.

B2C 88

Add For Immediate Release to your podcast queue

Biznology

Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

What is Social Media Marketing?

Biznology

” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. These days, Influencer Marketing includes Blogger Outreach and even specialties like Message Board Marketing.

How NOT to pitch a blogger

Biznology

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. Bloggers will always call you out if they sense you’re just calling it in. Bloggers did not fall of a turnip truck.

It’s normal to be bad before you’re good

Biznology

” You’re your own barrier to entry: all your favorite bloggers, writers, editors, designers, vloggers, and podcasters were bad at first.

The fake news lesson for marketers: You will be a victim

Biznology

It brought journalists and popular mom bloggers to Cincinnati and flung open the doors of its labs and executive offices to answer all their questions. Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G).

Do-it-yourself influencer marketing

Biznology

We’ll cover A-list and long-tail outreach, bloggers, journalists, and social media influencers across different platforms, and discuss what does and doesn’t work in earned media and how to pay-to-play if you’re not getting results.

Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! We’re off to the races!

Trade 80

Influencer marketing should not be about collecting influencers

Biznology

Brands consider it threatening to their own equity but it’s much easier for people to connect than a brand and a person even if the person is a citizen journalist cum blogger. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

My Best Biznology Blog Posts of 2016

Biznology

The state of the blogger outreach union ten years on. Take your bloggers and social media influencers to lunch. Everyone’s doing clip shows this late into the year.

Google is a lying liar that lies

Biznology

I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors.

Google 117

I’m an influencer, pay me more!

Biznology

Heidi is a founding blogger for Cision Blog and frequently speaks at industry conferences and events on best practices in social media, communications, content marketing and the changing media landscape.

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Top redditors may well hold more power in the world than top YouTubers and bloggers.

Advertising methods are too ephemeral

Biznology

This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs.

Why aren’t you already cross-posting on LinkedIn?

Biznology

If you’re already a blogger, do it now. Last week I wrote Medium is the Messenger , where I asked why aren’t you cross-posting on Medium.com ? Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn?