B2B Memes

Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. Adam Tinworth. For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog.

Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. Paul Conley. In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly.

Trending Sources

The Tyranny of Images: Why Instagram and Pinterest Worry Me

B2B Memes

Knowing this, any blogger that wants to be read will find an image to go with the words. As a result, bloggers frequently face this choice: go without an image, or settle for one that looks good but has little to do with your topic.

What Is the Lifespan of an Error?

B2B Memes

In my post, I noted that prominent blogger and journalist Frédéric Filloux had left uncorrected for two weeks an egregious misspelling of New York Times reporter Brian Stelter’s last name as “Settler.”

Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Maureen Alley: Never tweet what you wouldn't say in person.

Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Yesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it. Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. If anything, the B2B industry needs to encourage early adopters, not bemoan them.

A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist?

30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

Though no one’s going to hand me a blogger’s version of their badge, I feel something akin to the mixture of pride and relief all those successful NaNoWriMo writers must be experiencing today. Write about other bloggers.

Should You Edit Guest Posts? 5 Tips for Better Copy

B2B Memes

There’s wide agreement in the blogging world about the benefits of guest posts, both for the guest blogger and the blog owner. Not to finish the job would do a disservice both to your guest blogger and to yourself. But you should agree in advance with a guest blogger about how you will handle the copy, what publishing rights you are acquiring, and so on. The last thing you want is an unhappy guest blogger. Are you looking for a guest blogger?

Time to Surf the Wave of the Personal Brand

B2B Memes

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril.

Blog Comments: Chaos or Currency?

B2B Memes

But then what does for most bloggers? In addition to a carefully targeted focus, there are probably a couple of other reasons these bloggers get such a wealth of thoughtful and useful comments. These bloggers are heavily invested in their blogs, and take the responsibility for every word that appears in them. So, yes, if your aim as a blogger is first and foremost to make money, you may want to disable commenting.

Three Common Failures in Online News: Are You At Fault?

B2B Memes

Most industry bloggers insist that content generated should be exclusive—information unavailable elsewhere. For most B2B publishers, electronically delivered news content is becoming an increasingly important part of their output. The potential rewards are substantial. In theory, any B2B e-news package consistently delivering relevant, high-enterprise, fast-paced, exclusive content should dominate its competitive space.

Reporter Failure, Editor Failure, or Tool Failure?

B2B Memes

What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Her immediate reason for resigning was having a prominent correction slapped onto one of her stories, the second in the last five months.

Mail 21

Social Media and the Blurring of Professional Roles

B2B Memes

Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” It’s no longer as meaningful as it once was to say you’re a blogger, or a journalist, or a marketer. You can be a blogger one moment, a marketer or journalist the next. In his essay, Conley asks, “If I am no longer a blogger, then what am I?” Should we think of Conley as a blogger or an essayist?

Should Journalism Schools Rethink Magazines? (Or Even Journalism Itself?)

B2B Memes

In reflecting on the uproar over the potential for conflicts of interest involving Michael Arrington’s TechCrunch , blogger and journalism professor Jeff Jarvis recently concluded that “we need to question—not reject, but reconsider—every assumption: what journalism is, who does it, how they add value, how they build and maintain trust, their business models.

Trade 22

Social Media and the Perils of Monetization

B2B Memes

There I learned about a new experiment with monetization being tried by one of my favorite bloggers, Mark Schaefer. In addition, he’s vowed to share any revenue from the site with four frequent guest bloggers. Are profits and social media compatible? Does making money from a friendship make it less social? The path to monetization is full of perils, and inevitably changes your relationship with your audience.

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No Monopoly on Lousy Content

B2B Memes

Are content farms just convenient whipping boys for bloggers and mainstream media alike? When the likes of Demand Media and Associated Content aren’t being flayed for underpaying writers, they are criticized for producing lousy content. But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. But for lots of B2B bloggers, the logical connection is less important than the personal one. But for the most part, bloggers are not seriously recommending the study of downhill skiers or rappers for extended insights into B2B communications.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The Naked Blogger. It’s undoubtedly true that the digital revolution has made us more sociable as people. But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely.

The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The Naked Blogger. It’s undoubtedly true that the digital revolution has made us more sociable as people. But its subtle and ironic effect on us as writers, it seems, has been to make us more lonely.

Improve Your Blog Posts with Nut Graphs

B2B Memes

Though the nut graph originates in journalism, it can benefit all business bloggers. Most business bloggers, I think, get that much. Deciding where to put your nut graph and how much to give away in it are not easy things to do, which is no doubt why many bloggers don’t.

Is a Blog Just a Container?

B2B Memes

Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Of course, no matter what you as the blogger think, your audience has the final call. Photo courtesy Haags Uitburo.

Monetize Your Typos

B2B Memes

Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Of course, it requires the blogger to care enough to offer such an incentive. That comes naturally to a serious writer like Doctorow, but maybe not to the average blogger.

A Month of “Um” Days

B2B Memes

It’s not the ideal approach for a blogger, needless to say. Related posts: Do Personal Passions Make You a Better B2B Blogger? As writers go, I am slow and deliberate. Though I don’t often find it, I can spend hours looking for le mot juste. So this month, as I hoard my psychic energies for a major writing and editing project (more about that later), I’ve had to make what is, for me, a difficult decision about this blog.

Three Ways to Turbocharge Your New-Media Career

B2B Memes

There are probably an infinite number of effective approaches to doing so, but, based on my recent reading and on my experience this month as a blogger, I’d start with these three: 1. MUD day 9: For anyone involved in communications, coming to accept new media is only half the battle. The next, much harder fight, is in leaping into and mastering the ways of new media.

Do You Need a Personal Ethics Statement?

B2B Memes

Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? In an age when transparency is becoming the accepted norm for ethical reporting, is it enough to disclose your potential conflicts of interest only when you think the need arises?

The Cooks Source Copyright Outrage: Not the Norm

B2B Memes

One of the hottest Internet memes last week was the story of how blogger Monica Gaudio complained to a print magazine, Cooks Source , that it had used her work without permission and got told that, really, she should be grateful to have it stolen.

Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. One accessible and inspiring model is A Brief Guide to World Domination , a personal manifesto by blogger Chris Guillebeau. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way.

Editorial Wall, or Prison Wall?

B2B Memes

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does being involved in the business side of a media enterprise mean being involved in sales?

The Coming Content Marketing-Publishing Continuum

B2B Memes

Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.

Social Media and the Decline of Editing

B2B Memes

Blogger Mark Schaefer wonders , for instance, “why newspapers, who have so staunchly defended the integrity of the published word, would suddenly open the floodgates of stupidity just because the forum has moved to the Internet.&#. Earlier this month, after writing his final column for Inc. magazine, Joel Spolsky blogged about his experience in the magazine world. His feelings, clearly, were mixed: “Writing for Inc.

SIC 2

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (business2community.com).

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

The blogger’s kryptonite

grow - Practical Marketing Solutions

Is guest posting a viable strategy to gain attention or a blogger’s kryptonite? The post The blogger’s kryptonite appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is guest posting a viable strategy to gain attention or a blogger''s kryptonite?

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life.

Have You Hugged Your Blogger Today?

grow - Practical Marketing Solutions

Over the past few years I have had the pleasure to get to know many of the great marketing bloggers I admire so much. Most bloggers do the work out of love, passion, and a drive to make a difference … not for money. ” Now THAT is something to keep a blogger going!