B2B Marketing Traction

8 Elements of the Perfect Blog Post

B2B Marketing Traction

In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. What does a perfect blog post look like?

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

It’s interesting to search and see what other marketing bloggers are saying about the key to success in social media. If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media?

Trending Sources

When it Comes to Blog Post Length, Is More More?

B2B Marketing Traction

So, bloggers, it’s up to you. My answer to the question, “How long should my blog post be?” ” has always been, “As long as it takes.” ” I took to the web to see if others think differently, and what I found surprised me.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

There are several reasons for this answer, and many other bloggers agree. Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website.

Why Google Doesn’t Like Your Flat Website

B2B Marketing Traction

Or, have you been poaching topics and concepts from other bloggers?

How I Find Royalty-Free Images for My Blog Posts

B2B Marketing Traction

Photos and images that pop are a must for eye-catching blog posts, but bloggers must take care to 1.) Photo from Flickr - Some rights reserved by Horia Varlan. only use images for which the author has provided express use permission and 2.) to provide proper attribution with the use.

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

As usual, I have to provide information about the source of the survey, which few bloggers ever do. A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing.

3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know.

Why Product Launch Plans Need to Include Social Networking

B2B Marketing Traction

This makes it much easier to get bloggers to review your product, editors to feature it in their publications, and others to comment about it and share your new product content with their colleagues and friends. Tweet.

How to Blog: What Blog Categories Should I Create?

B2B Marketing Traction

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. A successful blog has carefully thought-out categories under which you group your blog posts.

Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

I helped the client with some messaging to bloggers who might cover their product and the show. Tweet. I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.

B2B Blogging – 8 Ways to Promote Your Blog

B2B Marketing Traction

Engage with other bloggers by commenting on their blogs and other social media. Invite guest bloggers to write posts on your blog. If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it.

How to Blog: How Much Time Does It Take?

B2B Marketing Traction

That doesn’t help a business’s (or a blogger’s) credibility. What else can help bloggers be more efficient? I’d love to help you be a successful business blogger!

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

Most blog platforms such as WordPress and Blogger include this. What do other bloggers think about this list? If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog.

Media 18

How to Blog: What Do I Write About?

B2B Marketing Traction

Follow other bloggers in your space and make note of what they write about. What other types of content can you recommend for B2B bloggers? One of the top questions I get about starting a blog is, “What would I write about?”

Media 18

How To Blog: Finding Your Blog Voice

B2B Marketing Traction

Now the blog features guest bloggers Monday through Thursday. Identifying the voice of your blog can be tricky. What is the “voice” of a blog? It is its tone, its style, and how both of those fit its purpose.

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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

If You Have Multiple Bloggers. Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy.

3 Things to Consider When Hiring a Blog Ghostwriter

B2B Marketing Traction

B2b bloggers, what do you think? Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter.

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

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How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

See Bruno Giussani’s Tips for Conference Bloggers. I also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman. Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc.

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

See Bruno Giussani’s Tips for Conference Bloggers. I also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman. Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc.

The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

URL 2

4 Marketing Trends to be Thankful For

B2B Marketing Traction

For example, marketing author and blogger Seth Godin says that people want “me-mail” that they’ve opted into, not promotional email pushed out by a seller trying to hawk something. Tweet.

Blog with Discipline to Get Marketing Results

B2B Marketing Traction

A recent Hubspot survey showed that most business bloggers write no more than one blog entry a week. At one blog entry per day 90% of bloggers have acquired customers, and with multiple blog entries per day 100% have gotten customers. Tweet.

Takeaways from Rock Stars of Strategic Planning

B2B Marketing Traction

Daryl Conner, Chairman of Conner Partners and Blogger, Change Thinking. Tweet. I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? What My Clients Have Taught Me about Blogger Outreach (business2community.com).

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” That said, these bloggers are the victims.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating.

Why CMOs Should Engage With Niche Bloggers

Modern Marketing

Networking with niche bloggers is a powerful way to get genuine, professional reviews in-front of your target customer. Winning Over the Wildcard Niche Blogger. That’s why I approach micro-bloggers with a friendly and transparent message.

Take your bloggers and social media influencers to lunch

Biznology

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). But you also must remember that most bloggers have very rich lives outside of their blogging life.

Beauty Bloggers: Top 100 Influencers and Brands

Onalytica B2B

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Hayley (TPB) – Beauty and Lifestyle blogger at Tea Party Beauty.

Blogger outreach is scary

Biznology

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Image via Wikipedia.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard.

How to Turn Anyone Into a Blogger

Hubspot

Whether you know it or not, every person that works for you is a potential blogger. Of course, your new blogger can’t write exclusively about mountain biking or pie crusts, but it’s your job to find a way to incorporate their expertise and frame it in a way that applies to your blogging goals.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts?

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers).

Does Business Blogging Still Get Results in 2017? New Data from 1,000 Bloggers [Infographic]

Hubspot

2017 marks the fourth consecutive year Orbit Media Studios has tapped the insights of 1000+ business bloggers to publish a research report on blogging statistics and trends. The vast majority of bloggers are seeing rewards from their efforts and meeting their goals, whatever they might be.".