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  • WEBMARKETCENTRAL  |  TUESDAY, MARCH 24, 2009
    [Blogger] How to Create a Social Media Marketing Strategy
    Still, with regard to measurement, the report notes that advertising on blogs and social networks—the easiest tactic to measure—is the least effective, while the social media marketing and PR activities viewed as most effective—such as online news release distribution, company blogs, and blogger/online journalist relations—are the most difficult to measure. In It Came from Facebook!
  • WEBMARKETCENTRAL  |  FRIDAY, OCTOBER 12, 2007
    [Blogger] The TruthLaidBear Comes Out of Hiding
    While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media. How do I find out when bloggers are writing about my organization? Again, blogger outreach through interactive PR.
  • BIZNOLOGY  |  MONDAY, DECEMBER 12, 2011
    [Blogger] Editing: Is social media realtime or permanent?
    Bloggers can take down their own content also, so it’s not just Twitter and Facebook, but bloggers could edit a post to add an apology and they can answer comments with new comments. Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content.
  • MODERN MARKETING  |  TUESDAY, MARCH 8, 2011
    [Blogger] “The Message is the Messenger” [Infographic]
    PR-Squared is an immensely successful blog, so we tagged him “blogger&# third. by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content marketing framework – in other words, a model for change. The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 19, 2010
    [Blogger] B2B Demand Gen Week in Review July 12.16
    For Those About to Rock.Show Up First - Paul Castain, sales trainer and sales blogger at Paul Castain's Sales Playbook , wrote a great article that shares 13 tips on how effective sales people can "show up" and get found, all while weaving Slash and George Lopez into the mix.
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 29, 2010
    [Blogger] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
    My good friend, fellow blogger and B2B marcom consultant Dianna Huff and I are putting together an e-book on the top 10 silly B2B marketing mistakes — and we want you to be part of it! We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book.
  • LEADSLOTH  |  THURSDAY, JANUARY 14, 2010
    [Blogger] Genius Marketing Automation Blog Posts
    Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features.
  • CHRIS KOCH  |  WEDNESDAY, DECEMBER 30, 2009
    [Blogger] Top B2B marketing posts for 2009 (hint: social media)
    I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Though I’m supposed to be an objective researcher, I have to admit bias here.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [Blogger] Lead Generation Tips: Know Your Competition
    We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0:
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 28, 2009
    [Blogger] Lead Generation Tip: Know Your Competition
    We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Over the past month I've had the pleasure of spending time with four of my "competitors." Within my first conversation with each of them, we mutually realized that we are more about co-opetition than competition. In fact, we bring value to each other. Robert Lesser of Direct Impact Marketing Acquiring Minds blog. Brian Carroll of Intouch: B2B Lead Generation blog. Nigel Edelshain of Sales 2.0:
  • ANYTHING GOES MARKETING  |  SATURDAY, AUGUST 19, 2006
    [Blogger] Improving search rankings for blogs - Tip #2
    There are other sites as well such as Easton's Blogtipping idea which is great as it introduces bloggers to amazing new blogs. I just received a huge boost in my traffic and wanted to let you know the reason why. In my first search rankings tip I discussed how you can adjust the TITLE tag of your blog to help improve the strength of your keywords. Today's tips is even more important.
  • ANYTHING GOES MARKETING  |  SATURDAY, AUGUST 26, 2006
    [Blogger] Email marketing tip - break out your lists
    Bloggers sending out their own email newsletters are becoming extremely popular. Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't.
  • ANYTHING GOES MARKETING  |  SATURDAY, SEPTEMBER 9, 2006
    [Blogger] Email or e-mail: Who cares? I do!
    This is something that bloggers should consider. This is a quick post to indicate how stupid that it is that we can't standardize what we call email. I see email and e-mail and my one wish for today is that we standardize this finally. I just thought of this as I'm learning more and more about email (notice how I removed the stupid dash) deliverability as this is becoming a very hot topic in the email marketing world.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 20, 2006
    [Blogger] So You Think You can be a Blog Consultant?
    These are great questions to consider that will help you generate new customers that will understand the importance of the service that you are providing and that service is the new medium of blogging - an easy concept for bloggers to get but much harder for the rest of the business world that is still stuck setting their VCRs. It seems easy, right? You know the ins and outs of blogging and you think that you can help businesses setup their own blogs - think again.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Blogger] Why Every Business Blog Needs Evergreen Content
    This makes it critical for bloggers to make sure evergreen content is well-optimized with the keywords for which they're trying to rank in search engines. When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, AUGUST 17, 2011
    [Blogger] Building a Sales Team that Manages Itself
    You can enjoy even more posts from other exceptional bloggers at their website. Building a Sales Team That Manages Itself. . Turn your company’s benchwarmers into sales scorers with these tips. This article has been selected for DeFinis Communications’ “Sales Coaching: Top Tips for Increased Productivity” Blog Carnival.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 13, 2010
    [Blogger] Proper Care and Feeding of a Blog
    Here are seven tips for a healthy blog and a happy blogger. No matter what topic you write about, there are other smart, insightful bloggers addressing it as well. It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. My daughter is hooked on those pet rescue shows on Animal Planet.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2010
    [Blogger] Best Business Blogging Tips of 2009, Part 2
    101 Steps to Becoming a Better Blogger by Lifehack. A few mistakes that beginning bloggers should be aware of by Blog Design Studio. A brief but helpful list of common blogging mistakes new bloggers should avoid, including poor design, boring posts and ignoring SEO. How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which WordPress plugins are most essential?
  • ANYTHING GOES MARKETING  |  MONDAY, SEPTEMBER 4, 2006
    [Blogger] How to convert blog traffic into loyal readers
    Blogger Beta 2.0 Blogger Beta 2.0 It took Google a few weeks to add this in for Blogger Beta 2.0. After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. What I mean by conversions is making it easy to subscribe to your RSS feed , bookmarking your posts, and/or leaving comments.
  • ANYTHING GOES MARKETING  |  MONDAY, SEPTEMBER 11, 2006
    [Blogger] Hey I found your blog - now what? Tips for those new to blogs
    Bloggers love good comments and this is what blogging is all about so if you like a blog add a comment! The reason bloggers want you to bookmark their articles is because it increases their blog traffic. RSS (really simple syndication) allows you to sign up and receive updates when bloggers post new content. Today is already a good day for you as you made it to my blog. Maybe you got here from Google or another random search. The good news is that you're here.
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 23, 2007
    [Blogger] Even Your Father is on YouTube
    As a blogger and a marketer, you need to look at YouTube in a broader context. Bloggers have accepted this and even embraced companies that have started blogging. If you're a blogger, why not do a 1 minute intro video about yourself and your blog and post it on YouTube? Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog?
  • ANYTHING GOES MARKETING  |  THURSDAY, JANUARY 25, 2007
    [Blogger] Viral Marketing in B2B - It Works!
    I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. PS - as a blogger, you can also think of ways to bring people back to your blog. He has created tutorials, podcasts and other interactive elements that engage and motivate fellow bloggers. When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Blogger] Best of 2009: Social Media Marketing, Part 1
    She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.&#.
  • HUBSPOT  |  THURSDAY, DECEMBER 30, 2010
    [Blogger] Gauging Online Influence with Jason Keath of @SocialFresh [Inbound Now #1]
    Getting Guest Bloggers. Most importantly and an often overlooked step in gaining guest bloggers for your site is asking for writers! Here at Hubspot , we are all about trying new things! So something that we will be ramping up for the new year is a brand new series, called Inbound Now. Inbound Now will be a weekly interview series where we reach out and talk with industry experts to bring you the latest in inbound marketing, SEO, email marketing and social media.
  • AMBAL'S AMUSINGS  |  FRIDAY, JUNE 29, 2012
    [Blogger] B2B Content Marketing Strategy Checklist
    But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bloggers and wannabes. Content Marketing has exploded. Normal. 2012-06-29T02:54:00Z. 2012-06-29T02:55:00Z. personal. 10.2625. Clean. MicrosoftInternetExplorer4. Content Marketing has exploded. That’s good because you've finally got a way around those annoying barriers that buyers tend to erect when they sense old- school marketing.
  • DIGITAL B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Blogger] Three Reasons Mobile Changes Everything in Marketing
    With applications like Posterous, WordPress and Blogger available for iPhone and Android, content creators are now creating on their mobile devices. The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile device. Yes, mobile is pervasive, but numbers alone don’t capture how much mobile can change marketing.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 21, 2010
    [Blogger] Top Ten Musings for Holiday Cheer
    Blog this on Blogger. Remember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. I’m cleaning out files and found some old lists… Here is a Top Ten list I kept that gives me chuckles. I share them with you to cheer you up as we enter a Holiday week in many countries throughout the world. Happy holidays to you and your families… Top 10 Musings.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Blogger] Top 10 Posts on B2B Lead Gen for 2010
    If there’s one thing I learned early on as a blogger, it was this: when you title a blog post, don’t imagine the reader actually viewing the blog itself. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Comments after the fold.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Blogger] How to Use a B2B Blog to Win Customers and Influence Prospects
    It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I’d add that B2B blogs which provide individual contact information of the bloggers or experts referenced in the posts can lead to new sales opportunities. I agree with you about being able to contact experts or bloggers.
  • THE POINT  |  THURSDAY, SEPTEMBER 16, 2010
    [Blogger] Does Renting Email Lists Make Sense Any More?
    When the list industry “discovered” email in earnest back in the 90s, direct marketers like this blogger were enthralled with the potential of a new, hipper alternative to direct mail. I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 23, 2010
    [Blogger] Ghost Blogging for Executive Coaches
    Blog this on Blogger. If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. You may be a thought leader in your field, but if you’re not publishing content on the Web, you’re not going to get found, get known, and get clients.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, JULY 8, 2010
    [Blogger] Time to Kill the Press Release?
    And what with internal and external bloggers and Tweeters, anyone who cares will probably see your latest news by following your blog, Tweets or Facebook page, or through a Web search, long before they see a formal press release. While writing a press release for a client the other day, I got to thinking about what I was doing. Dangerous idea, thinking too much.
  • WEBBIQUITY  |  TUESDAY, MAY 4, 2010
    [Blogger] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
    It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Link to other bloggers. Almost every blogger appreciates links (it’s high praise that you find their content worth linking to) and many will return the favor in some way; by linking back to you, Tweeting up your blog post, social bookmarking it, etc.
  • SMASHMOUTH MARKETING  |  SUNDAY, JULY 5, 2009
    [Blogger] 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
    Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read. My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JANUARY 26, 2009
    [Blogger] Positioning your Personal Brand
    A few names come to mind very quickly when you think about strong personal brands: Robert Scoble, Guy Kawasaki, Steve Jobs (the only non blogger), Jonathan Schwartz, Gary Vaynerchuk. Having taken on this new role of blogging on the Personal Branding Blog , I naturally have been looking at many of the other personal brands that are out there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 9, 2008
    [Blogger] CMO of the Future
    If you have a story worth repeating, bloggers, podcasters, etc will repeat your story all over the world thereby building buzz and your brand at the same time. The CMO title barely existed 15 years ago but it is already undergoing a significant transformation. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [Blogger] Email Design Review Gallery « The Effective Marketer
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 22, 2010
    [Blogger] 5 Most Popular Industrial Marketing Blog Posts from 2010
    December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. manufacturing.
  • HUBSPOT  |  MONDAY, MARCH 14, 2011
    [Blogger] How To Optimize Your Press Release [Marketing Cast]
    That is how you can gain potential coverage from mainstream media and bloggers. Press releases are like vitamins for people: we either obsess over them or don’t take full advantage of them. What if you are looking for a happy balance between these two extremes? In this episode of the Weekly Marketing Cast , we try to offer a solution. View our video discussing how marketers can optimize their press releases: Why Submit Your Press Release to Distribution Services?
  • MLT CREATIVE  |  TUESDAY, SEPTEMBER 27, 2011
    [Blogger] B2B Social Media Success Formula Mixes Business with Pleasure
    30346 “The Baer Essentials of Influence” What: Author and blogger Jay Baer will be sharing ideas on influence along with Ted Wright of FIZZ , an agency famous for its word-of-mouth marketing for brands such as Pabst Blue Ribbon, Boeing, Intel, Intuit and Tres Agaves Tequila. I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 20, 2013
    [Blogger] Business Conferences Not to Miss in 2014
    What NMX says: “Join us at New Media Expo (aka Blog World), the World’s Largest Conference and Trade Show for Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. Attending any business conferences in the upcoming year, or simply want to know the scoop on what’s worth attending? Whether you’re networking, or putting your biz out there in a trade show booth, getting a head start is ideal.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Blogger] Applying the Olympic Model to Marketing and Sales Alignment
    There are a lot of bloggers currently using the Olympics topic as “linkbait” For a good explanation of what the term linkbait means, read the excellent blog post by Olivier Blanchard titled 10 Digital Content Strategy Lessons from the Olympic Games.
  • WRITTENT  |  FRIDAY, APRIL 12, 2013
    [Blogger] Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!
    Check the rest of the points that a talented guest blogger covers! It is essential for a marketer not to get lost in the whirpool of social media channels and creative content marketing ideas. Moreover, content management should take less time because as a marketer you might have a multitude of other things to worry about. So, how is effective content marketing accomplished according to this week’s tips and news? 37 Mind Blowing Secrets About Guest Blog Posts.
  • THE EFFECTIVE MARKETER  |  MONDAY, AUGUST 23, 2010
    [Blogger] The Ghost Blogging Debate Done Right
    Schaefer , another excellent blogger and marketer. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Blogger] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by B2B Bloggers. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 19, 2010
    [Blogger] Life Is Short!
    A blogger never takes vacation. Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Share Tomorrow I am leaving for vacation so I thought I would take this opportunity to begin the process of reflection that is so important when we take time off.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Blogger] Content vs. SEO: Which is More Important?
    If your vertical features a lot of bloggers, publications, and social traction, this is a sign of a very healthy content development environment. As an example, the tech industry has a wide variety of tech bloggers, industry news publications, and social discussions discussion related to anything and everything in the tech industry.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 19, 2011
    [Blogger] What if Marketing Automation had not been invented?
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. This month Jim's intention is to stimulate conversation. I am asking you to take a journey of Counterfactual Reflection.*. Counterfactual reflection is considering a turning point in the past and making assumptions as if the event had not occurred.
  • WEBMARKETCENTRAL  |  TUESDAY, APRIL 29, 2008
    [Blogger] The 7 Deadly Sins of Blogging
    Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers. Writing a couple of posts per month (or less) is not conducive to getting traction with search engines, RSS subscribers or other bloggers. But posts that simply trash someone or something seldom do a blogger or his/her audience any good, and certainly don't help the subject of the writing.
  • VIEWPOINT  |  MONDAY, JUNE 13, 2011
    [Blogger] You’ll never break a horse if you stay sittin on the fence!
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. A friend of mine, Michael Burkett, a Texan from Dimmitt, Texas, also said to me that I should watch out for people that are “All hat and no cattle.” ” Dimmitt is on the old Ozark Trail , a roadway from St. Louis, Missouri, to El Paso, Texas.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 27, 2005
    [Blogger] B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com
    RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Blogger] AT&T's Twitter SPAM Snafu Highlights Dangers of Automation, Outsourcing
    The intent of the campaign was to target people who would be interested in the content of the program with personalized tweets: bloggers (who would get the word out about Ticket Chasers), people who live in the cities in which the Ticket Chasers promotion is occurring, and people who mention basketball or March Madness. Have you been to AT&T's (@ATT) Twitter account recently? If you head there now, you won't find anything out of the ordinary.
  • HUBSPOT  |  MONDAY, SEPTEMBER 10, 2012
    [Blogger] How to Stop Internal Bureaucracy From Preventing Blogging Productivity
    Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. On-page SEO is something any blogger can master, because it's really just about creating quality content with a bit of a consideration for keywords for which you'd like to rank. Most aspiring inbound marketers have a few business blogging hurdles to get over. The first hurdle?
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 2, 2011
    [Blogger] 4 Trends Shaping B2B Marketing in 2011
    Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
  • HUBSPOT  |  TUESDAY, FEBRUARY 1, 2011
    [Blogger] 5 Things Angry Birds Can Teach You About Online Content
    This 24-page ebook features tips and ticks from some of the world's best bloggers. This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game. There has been lots of other Angry Birds news as of late, but you can be sure that the promise of new levels got fans more excited than any board game or line of plush toys ever could. Myself included.
  • WEBMARKETCENTRAL  |  WEDNESDAY, SEPTEMBER 9, 2009
    [Blogger] Top 40 B2B Marketing Blogs - B2B Marketing Zone
    The Best Of list is a great for someone like me." ** technorati tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal del.icio.us tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal icerocket tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal Contact Tom Pick: tomATwebmarketcentralDOTcom.
  • AGGREGAGE  |  WEDNESDAY, JUNE 10, 2009
    [Blogger] Alltop vs Browse My Stuff
    This is important in that both sites understand that their audience are people who are not that familiar with the individual bloggers in the space or who do not use an RSS reader to subscribe to those bloggers. I was recently asked what the difference was between Alltop and Browse My Stuff when it comes to a particular topic - in this case the topic was Professional Speaking. So let’s compare: Speaking.Alltop.com and. Speaking Pro Central. Similarities.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Blogger] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
    We've also written a blog post about how to be a stellar guest blogger for you to reference. Have you heard of CrossFit ? It's a fitness program that publishes a workout to its website every day. For example, you might wake up any given morning, check out the CrossFit website, and be instructed to do 50 push-ups, 30 squat thrusts, 10 pull-ups, and 80 bicep curls.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2011
    [Blogger] Google Updates Algorithm to Provide Fresher Results for 35% of Searches
    A full results list of posts from bloggers commenting on the Twitter policy in 2009 is not going to get you anywhere. Dear marketers of the world. Let me guess -- you've got some kick-butt content on your blog, optimized with specific keywords that have been ranking your company well in search engine results for the past year. You are now banking on these perfectly search engine optimized posts to keep your top-positioned seat on Google search results pages nice and warm for another year.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Blogger] How to Use Guest Blogging for Effective Link Building
    Example: The following would be a great inbound link for a blogger who wants to generate more traffic to [link] by ranking for the keywords lead generation , used here as the anchor text of the link. Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. This is also the step where many SEO strategies fall apart.
  • HUBSPOT  |  THURSDAY, MAY 26, 2011
    [Blogger] How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]
    Getting bloggers to link to you. Getting Bloggers to Link to You. One of my favorite things that people say is 'I really want to get links from all these bloggers. How do I get links from all these bloggers?' Email the bloggers, and don't ask them to please link to you.". Instead, ask bloggers what really great resource they wish was created in their niche so they could share it with their audience.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 17, 2010
    [Blogger] The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.
    It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.
  • HINGE MARKETING  |  MONDAY, DECEMBER 16, 2013
    [Blogger] Visible Expert Profile: Tim Ash
    Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Tim Ash, a Visible Expert for website conversion rate optimization (CRO).
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 12, 2012
    [Blogger] 4 Ways for David Cameron to Succeed on Twitter
    Our guest blogger Adi Gaskell is a blogger and community manager. How can the British PM and other leaders use social media to their advantage? Senior executives and other important folks have a peculiar relationship with social media. A study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations.
  • WRITING ON THE WEB  |  MONDAY, JANUARY 24, 2011
    [Blogger] Living Dangerously in Mexico
    Blog this on Blogger. Writing Better: Going to the crossroads down Mexico way… There’s Something About Mexico… Creative Blogger Award from Judy King & Mexico-Insights Blog. I got an email from a colleague back in the US who asked me if it weren’t dangerous to drive in Mexico outside the city? First of all, I hate driving in any city and find that most dangerous of all. Secondly, I live in a village called Ajijic.
  • WRITING ON THE WEB  |  THURSDAY, JULY 15, 2010
    [Blogger] Content Marketing Ideas: Rethinking Blogging
    So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Blog this on Blogger. There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. It changed my life and opened doors and filled a few piggy banks. But my lover wasn’t really “the blog.&#
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 17, 2009
    [Blogger] Best of 2009 (So Far): SEO Guidance, Part 3
    Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds. How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project?
  • WEBMARKETCENTRAL  |  WEDNESDAY, FEBRUARY 13, 2008
    [Blogger] Best of 2007: Interactive PR
    More directly, the techniques of interactive PR transform press releases from bland, internally-focused documents clogging up the inboxes of editors and staff writers into keyword-rich, user-oriented prose that is found by search engines, picked up by bloggers, tagged by readers, and creates a dialog with the market though comments on social media sites. Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Blogger] 5 Reasons Marketing and Sales Should Get Married
    Mike is an author, blogger, and speaker on the topic of Reality Marketing™ and can be followed on Twitter @Mike2Marketing. This is a guest post written by Michael Lieberman , co-founder and president of Square 2 Marketing. Marketing and Sales have been dating for years, and it’s no longer okay for them to have a casual relationship.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Blogger] Why an IPO is NOT an Exit Strategy, And How to Plan for It
    by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. My contribution to OpenView Labs’ praiseworthy mission was to write a blog post on a topic that is near and dear to my heart (actually, it is also kind of a pet-peeve of mine!). Here’s the topic that I am so passionate about: An IPO is NOT an exit strategy, it’s a funding event.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Blogger] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    Be a guest blogger , and offer guest blogging spots on your site; your guest bloggers will probably link to your site to promote their content, and you can link to your own site in content you write as a guest blogger. Some of you have likely heard about Republican presidential candidate Rick Santorum's Google problem.
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Blogger] The Last Blog Post: The 4 Metrics That Matter
    I’ve been a print journalist, a blogger and a reporter for Eloqua. by Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content. It’s the popular adage of content marketers to proclaim “We are all publishers now.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Blogger] The Bamboo Project Blog: Blogging for Learning: Blog Challenges
    In a blog challenge, several  bloggers work together on a group learning project over a period of time--a few days, a week, a month. Each day during the challenge, learning activities are posted for bloggers to engage in and then blog about. Running the Challenge The challenges that I've run here have both been "open"--I interacted with bloggers from all over the world, as opposed to bloggers within a particular organization.
  • WRITTENT  |  MONDAY, AUGUST 5, 2013
    [Blogger] 10 Metrics to Track Your Newsletter Content Success
    As Blogger Kristi Hines points out, “there are tons of reasons someone might do this.” Email newsletter marketing definitely isn’t dead. In fact, it’s just as viable of a platform for marketing as ever. The most recent studies by the Direct Marketing Association found that the average return on investment for email was around $25.80 for every dollar spent on the platform.
  • THE ROI GUY  |  THURSDAY, FEBRUARY 18, 2010
    [Blogger] Goldman Sachs reports SaaS first choice for Software
    News.com blogger Dave Rosenberg reports “A "SaaS first" policy is being enacted in the majority of small and midsize businesses." according to Goldman's survey "Techtonics: Unstoppable shift to SaaS continues." The analysis highlights that 58 percent of respondents consider a SaaS option when making an application purchase decision, and that currently 39% prefer SaaS to traditional on-premise solutions. Why the move to SaaS?
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 15, 2009
    [Blogger] SEO Best Practices and All That
    Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. For the best companies, and SEO consultants, continuous innovation is the best best practice of all. ** technorati tags: SEO best practices Adam Audette competitive advantage keyword research link building content marketing interactive PR blogger outreach organic search traffic del.icio.us
  • WEBMARKETCENTRAL  |  TUESDAY, MAY 5, 2009
    [Blogger] Chapeau Blog Awards - Congratulations to ViralBlog
    ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the) Congratulations to ViralBlog , named Best Marketing & Advertising Blog in the 2009 Chapeau Blog Awards. the) ViralBlog team aims to inspire CMO’s, advertising and media agencies in creating the best social media strategies and viral campaigns ever."
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [Blogger] The Challenges in Adoption of Marketing Technology « The Effective.
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • B2B MARKETING SAVVY  |  THURSDAY, OCTOBER 1, 2009
    [Blogger] Twitter Experimenting w/New Feature: “Lists”; Marketing Implications Could be Large
    Technology Cutting-Edge Blogger Louis Gray on Twitter Lists. Scoble on Lists : Well-known blogger Robert Scoble rants on Twitter’s “ suggested user list “ Appscout.com, republished by PCMagazine.com – Lists will be public by default but can be made private… **. Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. .
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2011
    [Blogger] How to Use Analytics to Achieve Your Next Blog Article's Goals
    Strategic bloggers know how to effectively use their business blogs to achieve specific goals. Each blog article should be crafted in a way that helps the blogger to achieve a goal, and blog analytics can provide valuable insight to help accomplish that. This 24-page ebook features tips and ticks from some of the world's best bloggers.
  • MLT CREATIVE  |  MONDAY, MAY 17, 2010
    [Blogger] Meeting IRL Makes Social Media More Meaningful
    Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. ericfletcher - Eric is a marketer, blogger, law firm CMO and all-around great guy. He has an advanced degree in Sales, and is an active blogger and speaker. Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn.,
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 20, 2009
    [Blogger] Best of 2008: Interactive PR, Part 1
    How To Pitch To Bloggers by Pick Me! The tireless Laura Moncur , author of a half dozen blogs, gives PR practitioners priceless advice on how to effectively pitch bloggers, such as doing some research first, understanding how bloggers differ from traditional journalists, proiding review copies when applicable, and being "prepared for the truth." The emergence of social media and user-generated content has radically changed the practice of PR.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Blogger] Answers to Your Top 3 Social Media Questions
    They tend to be bloggers and others who are very often able to create valuable links to your content. Certified by Guinness World Records as the largest online marketing seminar ever, " The Science of Social Media " webinar we hosted on Tuesday focused on how to use social media to build your reach, engineer contagious ideas, and measure your results.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2011
    [Blogger] Twitter News Release Gets Attention And Retweets - #Hub140
    Reporters, editors and bloggers get dozens, if not hundreds, of news releases every day. Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. While we had a lot of blog and social media promotion planned, we also wanted to make the news release something remarkable that would stand out in the constant stream of thousands of other news releases every day.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2011
    [Blogger] Hey Internet Industry! Enough Already!
    Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. Image via CrunchBase. In case lost your scorecard, here’s a recap: OUT – Michael Arrington of TechCrunch – The TechCrunch founder (and start-up maker or breaker) recently sold his platform to AriannaOL.
  • MLT CREATIVE  |  THURSDAY, SEPTEMBER 8, 2011
    [Blogger] A B2B Marketing Fail With Positive ROI
    I began almost every day reviewing the great bloggers I follow, reading those of most interest to me and making more comments in agreement or friendly debate. I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. I wanted to prove something to myself, to my coworkers, and to my clients and prospects. The point I was hoping to make was “If I can find the time, so can you.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [Blogger] Snooping on Facebook: Not just for stalkers any more
    I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. When she told me the following story I was frankly a little weirded-out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 3, 2010
    [Blogger] Does Amanda Chapel matter?
    It’s typical for her to characterize many of her A-List blogger targets as: “Baby babble&#. MWS: One of your biggest criticisms is that many of the A-List bloggers don’t have the business experience or credentials to have a voice of authority in this space. That burp gets repeated and codified by other bloggers and soon, it becomes a marketing tenet, a “rule&# for social media marketing.
  • WEBMARKETCENTRAL  |  MONDAY, JULY 14, 2008
    [Blogger] B2B Marketing Fast Fixes
    This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Evangelists, Branding and Measurement A few final points from the webinar: Few companies do a good job at reaching out to evangelists in their industry, such as bloggers.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Blogger] 7 Zen Principles for Blog Content Writing
    Mentor an aspiring blogger or startup marketer. Here are some ways you can take a more structured approach to becoming a better blogger: Develop and maintain an editorial calendar. Could blog content writing be Zen? Maybe not at first glance. I don’t know about you, but most of the content marketers I know are a pretty jittery bunch. Between the gallons of coffee they drink (what is it about writers and coffee?),
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Blogger] How to Turn Employees Into an Epic Blogging Team
    Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. Their team of bloggers? Educate Bloggers on the Why & How. Cure Bloggers of the Curse of Knowledge. Ensuring that team members understand that what they know is probably NOT common knowledge to their customers is what expert blogger, Marcus 'The Sales Lion' Sheridan, calls curing the curse of knowledge.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Blogger] What’s the Fuss with Google+?
    That means integrating all the information and functions of Blogger, Picasa, Gmail, Google Maps and more into the Google+ experience , so users won’t have to sign into different services to share photos or otherwise let others know what they’re up to. by Carol Fox Internet giant has developed a new social media option. If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Blogger] 5 Places to Promote Your Business' Social Media Presence
    Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website's "About Us" page is an obvious choice for the promotion of your social presence. I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. they're impossible to find!
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Blogger] Are your SEO writers lost in Google-land?
    Additionally, some writers are fantastic bloggers, but they don’t know how to structure solid sales copy. Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result? Discover how you can give your writers a road map for online writing success. Imagine this… You’re asked to drive from Portland, OR to Methuen, MA. Easy, right? Except there’s a catch.
  • WEBMARKETCENTRAL  |  FRIDAY, SEPTEMBER 5, 2008
    [Blogger] Social Media Best Practices Start with Blogging
    Having your own blog is also extremely useful in helping you reach out to other bloggers; you can post about something interesting another blogger has written, link to other blogs within your posts (for example, here's a good post on how to promote your blog for free through social bookmarking sites ), add blogs you like to your blogroll, add useful comments to others' blog posts with a link back to your blog, even invite people to guest-blog on occasion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Blogger] Let’s hear from somebody new, shall we?
    I challenged these relatively new bloggers to compose a post that ONLY THEY COULD WRITE — none of this “Five Twitter Tips&# stuff. I was thinking … if {grow} is a community — which it certainly is — why am I always the center of attention? I shouldn’t be. I’m turning the tables and featuring some of the outstanding writing and ideas of the community. It’s time to shine the spotlight on NEW VOICES on the social scene.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 28, 2010
    [Blogger] In praise of poopy blogs
    First major blogger to use “poopy&# in a headline. I was rolling around on the floor with some of my young nieces and nephews and somehow the word “poop&# entered the conversation. Every time I said it, the kiddos would burst into hysterical fits of laughter. Soon I was trying variations. Loud poop, soft poop, high poop, low poop. There was Dr. Seuss-style poop. Ploopity-loopity-poop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Blogger] Do websites even matter any more?
    But honestly, it seems strange to me that these superb bloggers are even wasting space with this debate. Studies show that web page views have been dropping precipitously as folks park themselves on the social web. There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub&# of your marketing communication effort.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2010
    [Blogger] Kernels of truth on social media marketing
    By enlisting scrap-book enthusiasts (The Fiska-teers) to contribute as bloggers, they created an army of passionate Fiskar users. If I leave a conference with a few “kernels of truth&# I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked up at the Social Fresh conference held in Nashville this week. “Movements make their audience feel like rockstars.&#. To me, the highlight of the conference was a talk by Geno Church.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 6, 2009
    [Blogger] Social media: Old people rule!
    Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and is a junior majoring in Public Relations at Indiana University. She is also completing a summer internship with a company in San Francisco. This week, my boss asked me to construct his company’s first Facebook page and establish a presence on Twitter. My qualification? I’m young.
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