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  • THE ROI GUY  |  THURSDAY, FEBRUARY 18, 2010
    [Blogger] Goldman Sachs reports SaaS first choice for Software
    News.com blogger Dave Rosenberg reports “A "SaaS first" policy is being enacted in the majority of small and midsize businesses." according to Goldman's survey "Techtonics: Unstoppable shift to SaaS continues." The analysis highlights that 58 percent of respondents consider a SaaS option when making an application purchase decision, and that currently 39% prefer SaaS to traditional on-premise solutions. Why the move to SaaS?
  • WEBMARKETCENTRAL  |  TUESDAY, SEPTEMBER 15, 2009
    [Blogger] SEO Best Practices and All That
    Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. For the best companies, and SEO consultants, continuous innovation is the best best practice of all. ** technorati tags: SEO best practices Adam Audette competitive advantage keyword research link building content marketing interactive PR blogger outreach organic search traffic del.icio.us
  • WEBMARKETCENTRAL  |  TUESDAY, MAY 5, 2009
    [Blogger] Chapeau Blog Awards - Congratulations to ViralBlog
    ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the) Congratulations to ViralBlog , named Best Marketing & Advertising Blog in the 2009 Chapeau Blog Awards. the) ViralBlog team aims to inspire CMO’s, advertising and media agencies in creating the best social media strategies and viral campaigns ever."
  • MODERN MARKETING  |  TUESDAY, FEBRUARY 8, 2011
    [Blogger] The Last Blog Post: The 4 Metrics That Matter
    I’ve been a print journalist, a blogger and a reporter for Eloqua. by Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content. It’s the popular adage of content marketers to proclaim “We are all publishers now.”
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Blogger] How to Write a Social Media Policy
    Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 3, 2011
    [Blogger] The Challenges in Adoption of Marketing Technology « The Effective.
    Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • B2B MARKETING SAVVY  |  THURSDAY, OCTOBER 1, 2009
    [Blogger] Twitter Experimenting w/New Feature: “Lists”; Marketing Implications Could be Large
    Technology Cutting-Edge Blogger Louis Gray on Twitter Lists. Scoble on Lists : Well-known blogger Robert Scoble rants on Twitter’s “ suggested user list “ Appscout.com, republished by PCMagazine.com – Lists will be public by default but can be made private… **. Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. .
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2011
    [Blogger] How to Use Analytics to Achieve Your Next Blog Article's Goals
    Strategic bloggers know how to effectively use their business blogs to achieve specific goals. Each blog article should be crafted in a way that helps the blogger to achieve a goal, and blog analytics can provide valuable insight to help accomplish that. This 24-page ebook features tips and ticks from some of the world's best bloggers.
  • MLT CREATIVE  |  MONDAY, MAY 17, 2010
    [Blogger] Meeting IRL Makes Social Media More Meaningful
    Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. ericfletcher - Eric is a marketer, blogger, law firm CMO and all-around great guy. He has an advanced degree in Sales, and is an active blogger and speaker. Nothing compares to good old fashioned face-to-face networking, but the days and weeks leading up to, and even after, a recent trip to Memphis, Tenn.,
  • WEBMARKETCENTRAL  |  TUESDAY, JANUARY 20, 2009
    [Blogger] Best of 2008: Interactive PR, Part 1
    How To Pitch To Bloggers by Pick Me! The tireless Laura Moncur , author of a half dozen blogs, gives PR practitioners priceless advice on how to effectively pitch bloggers, such as doing some research first, understanding how bloggers differ from traditional journalists, proiding review copies when applicable, and being "prepared for the truth." The emergence of social media and user-generated content has radically changed the practice of PR.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Blogger] Answers to Your Top 3 Social Media Questions
    They tend to be bloggers and others who are very often able to create valuable links to your content. Certified by Guinness World Records as the largest online marketing seminar ever, " The Science of Social Media " webinar we hosted on Tuesday focused on how to use social media to build your reach, engineer contagious ideas, and measure your results.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2011
    [Blogger] Twitter News Release Gets Attention And Retweets - #Hub140
    Reporters, editors and bloggers get dozens, if not hundreds, of news releases every day. Yesterday, HubSpot acquired social media marketing company oneforty , and like all marketing teams we had to figure out how to get the most buzz from this announcement. While we had a lot of blog and social media promotion planned, we also wanted to make the news release something remarkable that would stand out in the constant stream of thousands of other news releases every day.
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Blogger] Back to Basics: How to Write an Effective Business Blog
    Another good promotional tactic is establishing relationships with other bloggers and companies. Today we are going to get back to one of the basic elements of digital content marketing: blog writing. While this medium has been around for nearly two decades, I’m often surprised that clients still have questions about what a blog should include and how it should flow. I want to address some of the most common questions here – specifically as they pertain to business blogs.
  • MLT CREATIVE  |  THURSDAY, SEPTEMBER 8, 2011
    [Blogger] A B2B Marketing Fail With Positive ROI
    I began almost every day reviewing the great bloggers I follow, reading those of most interest to me and making more comments in agreement or friendly debate. I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. I wanted to prove something to myself, to my coworkers, and to my clients and prospects. The point I was hoping to make was “If I can find the time, so can you.”
  • WEBMARKETCENTRAL  |  MONDAY, JULY 14, 2008
    [Blogger] B2B Marketing Fast Fixes
    This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Evangelists, Branding and Measurement A few final points from the webinar: Few companies do a good job at reaching out to evangelists in their industry, such as bloggers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 3, 2010
    [Blogger] Does Amanda Chapel matter?
    It’s typical for her to characterize many of her A-List blogger targets as: “Baby babble&#. MWS: One of your biggest criticisms is that many of the A-List bloggers don’t have the business experience or credentials to have a voice of authority in this space. That burp gets repeated and codified by other bloggers and soon, it becomes a marketing tenet, a “rule&# for social media marketing.
  • HUBSPOT  |  WEDNESDAY, JUNE 8, 2011
    [Blogger] How to Turn Employees Into an Epic Blogging Team
    Last week I had the pleasure of leading a workshop for a group of relatively new bloggers. Their team of bloggers? Educate Bloggers on the Why & How. Cure Bloggers of the Curse of Knowledge. Ensuring that team members understand that what they know is probably NOT common knowledge to their customers is what expert blogger, Marcus 'The Sales Lion' Sheridan, calls curing the curse of knowledge.
  • CONTENTLY  |  FRIDAY, JULY 14, 2017
    [Blogger] Contently Case Story: How Tangerine Streamlines Approvals and Publishes Breaking News
    For Mother’s Day, the bank posted a roundup of bloggers sharing stories about how their mothers helped shape their views on money. On a brisk winter morning in Ottawa, Ontario, the Canadian federal government held an official budget release to announce how it would spend tax money for the coming year. The announcement is huge news; it directly impacts the financial outlook for all Canadians.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [Blogger] Snooping on Facebook: Not just for stalkers any more
    I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. When she told me the following story I was frankly a little weirded-out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Blogger] Let’s hear from somebody new, shall we?
    I challenged these relatively new bloggers to compose a post that ONLY THEY COULD WRITE — none of this “Five Twitter Tips&# stuff. I was thinking … if {grow} is a community — which it certainly is — why am I always the center of attention? I shouldn’t be. I’m turning the tables and featuring some of the outstanding writing and ideas of the community. It’s time to shine the spotlight on NEW VOICES on the social scene.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 28, 2010
    [Blogger] In praise of poopy blogs
    First major blogger to use “poopy&# in a headline. I was rolling around on the floor with some of my young nieces and nephews and somehow the word “poop&# entered the conversation. Every time I said it, the kiddos would burst into hysterical fits of laughter. Soon I was trying variations. Loud poop, soft poop, high poop, low poop. There was Dr. Seuss-style poop. Ploopity-loopity-poop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Blogger] Do websites even matter any more?
    But honestly, it seems strange to me that these superb bloggers are even wasting space with this debate. Studies show that web page views have been dropping precipitously as folks park themselves on the social web. There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub&# of your marketing communication effort.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2010
    [Blogger] Kernels of truth on social media marketing
    By enlisting scrap-book enthusiasts (The Fiska-teers) to contribute as bloggers, they created an army of passionate Fiskar users. If I leave a conference with a few “kernels of truth&# I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked up at the Social Fresh conference held in Nashville this week. “Movements make their audience feel like rockstars.&#. To me, the highlight of the conference was a talk by Geno Church.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 6, 2009
    [Blogger] Social media: Old people rule!
    Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and is a junior majoring in Public Relations at Indiana University. She is also completing a summer internship with a company in San Francisco. This week, my boss asked me to construct his company’s first Facebook page and establish a presence on Twitter. My qualification? I’m young.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 25, 2009
    [Blogger] Yes, it IS about the money
    This quote from a very respected blogger still haunts me: "When you ask businesses why they are participating in social media, what do they say? I know social media is about "relationships." I get it. I really do. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, "Where's my money, honey?" In a business setting, social media relationships must eventually lead to making or saving money. Of course they do.
  • WEBMARKETCENTRAL  |  FRIDAY, SEPTEMBER 5, 2008
    [Blogger] Social Media Best Practices Start with Blogging
    Having your own blog is also extremely useful in helping you reach out to other bloggers; you can post about something interesting another blogger has written, link to other blogs within your posts (for example, here's a good post on how to promote your blog for free through social bookmarking sites ), add blogs you like to your blogroll, add useful comments to others' blog posts with a link back to your blog, even invite people to guest-blog on occasion.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Blogger] 5 Places to Promote Your Business' Social Media Presence
    Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website's "About Us" page is an obvious choice for the promotion of your social presence. I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. they're impossible to find!
  • HINGE MARKETING  |  TUESDAY, MAY 10, 2016
    [Blogger] The Building Blocks of a Successful Rebrand
    Influencers: Well-known industry experts, bloggers, community leaders, or even insiders who work with your decision maker…they provide a valuable perspective on a firm’s perceived strengths and weaknesses, as well as point out missed opportunities. For most professional services execs, anticipating the work involved in a rebrand may be analogous to a kid standing before a messy room, with a parental edict that it Needs.To.Be.Cleaned. Where to even begin? What gets tossed, what gets saved?
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Blogger] Nine Keys to a Robust Editorial Career in Social Media
    One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. One accessible and inspiring model is A Brief Guide to World Domination , a personal manifesto by blogger Chris Guillebeau. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way.
  • BIZNOLOGY  |  MONDAY, AUGUST 12, 2013
    [Blogger] 3 Reasons your Guest Blogging Efforts are Unsuccessful
    This is because guest blogging, at its purest, provides an opportunity for a mutually beneficial relationship between webmaster and guest blogger. The webmaster receives quality content for their site and its readers, and the guest blogger gains exposure and is typically allowed to link back to their own site which provides some SEO benefit. Photo credit: digitalrob70. Guest blogging has become a common practice among those in the SEO industry.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger] 8 Rules to Develop the Habit of Blogging at Weekly Articles About Blogging - NxE
    If you want to become a regular blogger, you’ve got to develop the habit of blogging. Not an easy task, I’ll admit, but thousands of bloggers have done it, and so can you. Because other bloggers will inspire you, especially if you make it a point to read good bloggers … not just the popular ones, but ones who consistently write well and honestly. if you want to do a link exchange, email me, since we are all bloggers commenting). Article Index.
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 9, 2011
    [Blogger] Three Ways to Turbocharge Your New-Media Career
    There are probably an infinite number of effective approaches to doing so, but, based on my recent reading and on my experience this month as a blogger, I’d start with these three: 1. MUD day 9: For anyone involved in communications, coming to accept new media is only half the battle. The next, much harder fight, is in leaping into and mastering the ways of new media.
  • AMBAL'S AMUSINGS  |  FRIDAY, DECEMBER 31, 2010
    [Blogger] Best of ClickDocuments "Connect the Docs" Blog in 2010
    A big thank you to all our readers, guest bloggers and interviewees! Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. 2010 Content Marketing Trends and Predictions. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. Those that play by yesterday’s rules will lose.
  • B2B MEMES  |  MONDAY, JUNE 21, 2010
    [Blogger] The Coming Content Marketing-Publishing Continuum
    Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. What interested me most in Gordon’s premise was a point he didn’t follow up—the potential convergence, whether in print or online, of traditional publishing and content marketing.
  • AMBAL'S AMUSINGS  |  WEDNESDAY, DECEMBER 16, 2009
    [Blogger] Participation Inequality Online: Don't Panic if Your Blog doesn't Get Comments
    One great suggestion for bloggers is that they picture their audience while writing: "It's easy to feel like you're talking to yourself when you blog or tweet without getting a response. Whether we're writing a blog post, article or ebook, we're all hoping for the same thing. A reaction. A few dozen comments and a spirited discussion would be nice. Or at least a sign that someone is out there. Blogging can be tough - especially in the beginning - because it's a one-sided conversation.
  • LEADSLOTH  |  TUESDAY, AUGUST 4, 2009
    [Blogger] Measure Your ROI on Social Media Leads
    Disclosure: I am a guest blogger on the MarketingGenius blog. On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. But when I read Ardath Albee’s post about the Genius URL Shortener I really got it: GURLs are cool! Lead Source Measurement Needs Improvement.
  • SMASHMOUTH MARKETING  |  MONDAY, JULY 27, 2009
    [Blogger] 5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind
    I banged out 4 that I'll use for fillers in the future) Catch up on RSS feeds - peruse all those brilliant bloggers out there that you never have time to read Paint a picture - I've had a diagram that I've wanted to do for a presentation that has been lingering in my mind for months. My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 26, 2012
    [Blogger] Why an IPO is NOT an Exit Strategy, And How to Plan for It
    by Phil Fernandez Recently, OpenView Labs invited me to be a guest blogger on their site. They do an excellent job of sharing expertise, actionable ideas and approaches for building expansion stage companies. My contribution to OpenView Labs’ praiseworthy mission was to write a blog post on a topic that is near and dear to my heart (actually, it is also kind of a pet-peeve of mine!). Here’s the topic that I am so passionate about: An IPO is NOT an exit strategy, it’s a funding event.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Blogger] 8 Mobile Apps Marketers Can't Live Without
    Need a mid-afternoon caffeine fix to get you through blogger's block? There is nothing like getting a smartphone for the first time and having the opportunity to choose from millions of apps. You feel like a kid in a candy store and can get whatever you want! But as an inbound marketer , there are just some apps you cannot live without.
  • HUBSPOT  |  THURSDAY, DECEMBER 9, 2010
    [Blogger] Inbound Marketing Goes Global
    ” “Accenture: Our social media policy can be boiled down to ‘Don’t be stupid’” “Kodak's chief listener & chief blogger roles give social media cred & engage 150+ employees to share in the conversation!” More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 14, 2010
    [Blogger] Blog Checklist: 10 Items BEFORE You Publish…
    Many bloggers concentrate so much on writing quality content that they ignore the final steps, such as checking for common grammar errors (there/their; hear/here; your/you’re). Blog this on Blogger. What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Blogger] How B2B Marketers Can Succeed on the 6 Big Social Networks
    Plus, you can promote your own content when answering others' questions, use the questions people commonly ask as topic fodder for your own blog, and even identify guest bloggers who can do some writing for you! It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game.
  • MODERN MARKETING  |  FRIDAY, FEBRUARY 4, 2011
    [Blogger] The Revenue Performance Management Bandwagon
    The bandwagon now includes: analysts firms like Forrester and Gartner, who have begun to speak and write about RPM-related topics; bloggers who are writing about it; and clients who are speaking about it in videos, case studies and webinars. by Brian Kardon | Tweet this. Following is a post from our internal blog. We thought the world might like to read it as well. All part of our commitment to transparency. Rosanoff: “Mr.
  • HUBSPOT  |  TUESDAY, JULY 19, 2011
    [Blogger] How the Evolution of PR Mingles With Content Marketing
    Influencers can be bloggers or others with a significant social media following who are talking online about the issues, products, or services that fit with whatever a PR professional is working to publicize. PR today is about building communities with media, journalists, bloggers and other stakeholders – and then sharing information with them.
  • AVITAGE  |  MONDAY, OCTOBER 28, 2013
    [Blogger] Help Me Resolve My Blogging Dilemma
    Common Problem It occurs to me that my problem is similar to the challenges many business bloggers face. I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. They are important ideas that I have developed, but not written up sufficiently for publishing. Trying to get this done by applying a disciplined effort just isn’t working. I invite you to share your ideas and suggestions with me.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 7, 2012
    [Blogger] How to Build a Lead Scoring Program
    By Ashley Furness, guest blogger and Software Advice market analyst. Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. Fortunately, an effective lead scoring program can address this problem. Below is a two-part video series from Software Advice that outlines tips for creating such a program.
  • B2B MARKETING SAVVY  |  THURSDAY, JULY 30, 2009
    [Blogger] Blogging Benchmaks: In Search of the Missing Metrics
    But if you are a blogger (or a wanna be blogger), what are your benchmarks for progress… for success? Now, as lead voice and a newly minted blogger trying to engage with/understand the new social media landscape, I feel like it’s an Indiana Jones episode titled: “Search for the Missing Metrics”. My plea: any bloggers, can you share data points from your own experience?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 13, 2010
    [Blogger] Proper Care and Feeding of a Blog
    Here are seven tips for a healthy blog and a happy blogger. No matter what topic you write about, there are other smart, insightful bloggers addressing it as well. It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. My daughter is hooked on those pet rescue shows on Animal Planet.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2010
    [Blogger] Best Business Blogging Tips of 2009, Part 2
    101 Steps to Becoming a Better Blogger by Lifehack. A few mistakes that beginning bloggers should be aware of by Blog Design Studio. A brief but helpful list of common blogging mistakes new bloggers should avoid, including poor design, boring posts and ignoring SEO. How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which WordPress plugins are most essential?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2011
    [Blogger] What’s the Fuss with Google+?
    That means integrating all the information and functions of Blogger, Picasa, Gmail, Google Maps and more into the Google+ experience , so users won’t have to sign into different services to share photos or otherwise let others know what they’re up to. by Carol Fox Internet giant has developed a new social media option. If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+.
  • WEBBIQUITY  |  SUNDAY, JANUARY 10, 2010
    [Blogger] Best of 2009: Social Media Marketing, Part 1
    She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that “ their company blogs were ‘useful,’ ‘important,’ or ‘critical’ to their business.&#.
  • MLT CREATIVE  |  THURSDAY, MARCH 3, 2011
    [Blogger] B2B Blog Q&A: The blog's voice, mine or the business?
    Guest Post by blogger and author, Mark W. We received this great question from Josh Cantrell, a B2B blogger. He's a marketing coordinator and the blogger behind Cloud 9 , a very entertaining B2B blog at Claris Networks , a cloud computing provider in Knoxville, Tenn. Mark is a regular guest blogger for MLT Creative's B2B Ideas @ Work blog. Schaefer.
  • HUBSPOT  |  MONDAY, JUNE 14, 2010
    [Blogger] Audio Interview: Seth Godin Discusses Linchpin & His Upcoming Road Trip
    Apart from that, he is a blogger and has written best-selling books, including the recent Linchpin. At HubSpot, we've referred to Seth Godin as the world's most wanted marketer. I had the privilege to talk to Seth about his upcoming road trip , with his first stop in Boston this Thursday. He told me a little about what we can expect at his talk and how it ties in with Linchpin and his other works. You can buy tickets to the event here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 1, 2010
    [Blogger] Social media strategies businesses should learn from politicians
    Guest blogger and political pundit Jenci Spradlin reveals why business should take a marketing lesson from the politicians: Maybe it’s because I’m a political junkie and spend most of my time discussing politics on the social web, but I think the business world would do well to try to translate lessons from politics into strategy. Jenci Spradlin is a wonderful political blogger at [link] She can also be found on twitter at @jencitn.
  • HUBSPOT  |  FRIDAY, APRIL 23, 2010
    [Blogger] The Simple Math of Blog Comments
    You know that commenting on blogs is a great way to extend your presence online, meet other bloggers, business owners, and potential customers, and ultimately drive more traffic to your own blog and website. What's a business blogger to do? Was one of the points made by the blogger more persuasive than the others? Added benefit: You might find some bloggers in a related space who might be interested in guest blogging for your site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 7, 2010
    [Blogger] The email marketing classic FAIL
    So let’s use this as a lesson on how NOT to promote yourself to a blogger. It would be much better to say upfront, “we’re sending this out to a list of marketing bloggers who might be interested in …&#. “The essence of an exceptional technology public relations agency is not something that can be captured with words. Rather, it is something that must be experienced.&# — Tech Image website.
  • WEBMARKETCENTRAL  |  WEDNESDAY, DECEMBER 9, 2009
    [Blogger] Best of 2009 (So Far): Social Media Marketing, Part 3
    She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 29, 2009
    [Blogger] Social media measurement -- It's like being a great bartender
    For example, if your goal is to improve your brand’s image among bloggers, your tactic might be a blogger outreach program that involves one-on-one dialog and support. Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. A good bartender earns repeat visitors by remembering the names and drinks of the regulars, engaging new visitors in friendly discussion, and sharing news and insights about the local scene.
  • WEBMARKETCENTRAL  |  MONDAY, APRIL 27, 2009
    [Blogger] Best of 2008: Blogging for Business, Part 1
    Acknowledge other bloggers you admire? The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers? What are some of the most effective ways to attract more readers to your blog?
  • WEBMARKETCENTRAL  |  MONDAY, NOVEMBER 10, 2008
    [Blogger] Best of 2008 (So Far) - Cool Web Tools, Part 2
    Follow me on Twitter badges / logos / buttons by limeshot marketing Lots of bloggers are adding Twitter follow-me buttons and badges to their blogs, but thanks to limeshot, you no longer have to limit yourself to standard light-blue-and-white graphic. TechJaws has called ScribeFire a blogger's best friend , and LifeHacker has made it a download of the day, pointing out that "In addition to Blogger and WordPress, ScribeFire works with Jeeran, LiveJournal, TypePad and Windows Live Spaces."
  • WEBMARKETCENTRAL  |  WEDNESDAY, AUGUST 29, 2007
    [Blogger] My Podcast with Paul Dunay
    Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. In case you missed it, last week he took a break from that practice—and interviewed me instead. In this podcast , Paul and I discuss blogging, thought-leadership content and how social media sites can be used to drive B2B website traffic.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Blogger] Stop Wasting Time With Social Media
    The benefits you’ll have from blogging include: ranking high in search engines, becoming a voice in your indust ry, having a community of users that can support your future growth, having something in common with 200 million bloggers (networking), and building a list of subscribers engage your content. There’s a reason why the top bloggers have email newsletters, in addition to their posts.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2011
    [Blogger] Hey Internet Industry! Enough Already!
    Recently, the news has been filled with the latest comings and goings (and speculation around who’s next) among some of the Internet space’s heavyweights, starting with the A-list blogger Michael Arrington of TechCrunch. Image via CrunchBase. In case lost your scorecard, here’s a recap: OUT – Michael Arrington of TechCrunch – The TechCrunch founder (and start-up maker or breaker) recently sold his platform to AriannaOL.
  • VIEWPOINT  |  THURSDAY, APRIL 28, 2011
    [Blogger] Is Your Web-based Content Driving Away Sales Leads
    Today's guest blogger, Reg Nordman, is the Managing Partner for Rocket Builders , a Vancouver based sales and marketing consultancy for high growth companies. He works with large and small companies such as, Asentus , Maximizer , Sophos , Microsoft Canada , and Research in Motion. Previously he has worked in direct and channel sales for major firms such as Unisys and Commodore. Search is now the dominant buyer behaviour: 93% of B2B buyers use search to begin the buying process.
  • VIEWPOINT  |  MONDAY, APRIL 18, 2011
    [Blogger] He was in grave danger; there was only one way out
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The farmer trudged across the farm yard late one night and entered the barn. Light from the moon gave him enough visibility through the door and the cracks in the wooden walls as he crossed the open space to a wooden post mid-way into the barn where a lantern hung.
  • VIEWPOINT  |  WEDNESDAY, MARCH 16, 2011
    [Blogger] Marketing Managers Must Know the Sales Quotas
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products. Two people raised their hands. I asked the same question last year (I do this at almost every speech) and this time 25% raised their hands. 25% is a common response.
  • VIEWPOINT  |  WEDNESDAY, FEBRUARY 16, 2011
    [Blogger] What if CRM had not been invented?
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Jim returns this month with another thought provoking article. I am asking you to take another journey of counterfactual reflection. Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 21, 2010
    [Blogger] Top Ten Musings for Holiday Cheer
    Blog this on Blogger. Remember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. I’m cleaning out files and found some old lists… Here is a Top Ten list I kept that gives me chuckles. I share them with you to cheer you up as we enter a Holiday week in many countries throughout the world. Happy holidays to you and your families… Top 10 Musings.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 21, 2010
    [Blogger] How to Use a B2B Blog to Win Customers and Influence Prospects
    It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I’d add that B2B blogs which provide individual contact information of the bloggers or experts referenced in the posts can lead to new sales opportunities. I agree with you about being able to contact experts or bloggers.
  • WRITING ON THE WEB  |  MONDAY, AUGUST 23, 2010
    [Blogger] Ghost Blogging for Executive Coaches
    Blog this on Blogger. If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. You may be a thought leader in your field, but if you’re not publishing content on the Web, you’re not going to get found, get known, and get clients.
  • WEBBIQUITY  |  TUESDAY, MAY 4, 2010
    [Blogger] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
    It helps (greatly) if you already have a relationship with the blogger, but even if you don’t, most bloggers are far more open to offers of a guest post than they are to PR pitches. Link to other bloggers. Almost every blogger appreciates links (it’s high praise that you find their content worth linking to) and many will return the favor in some way; by linking back to you, Tweeting up your blog post, social bookmarking it, etc.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Blogger] 7 Content Angles to Unhitch You From a Blogging Rut
    Historically, this type of post performs well for most bloggers, and with good reason. Sometimes it's a challenge to come up with consistently new blog content on the fly, which is why the editorial calendar is an important part of building your inbound marketing program. You're full of insights, experiences, and opinions. Your computer, whiteboard, and notepad are probably chock-full of ideas for things to write about. So with all that great fodder, why are you still stuck in topic limbo?
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 1, 2010
    [Blogger] Takeaways from Rock Stars of Strategic Planning
    Daryl Conner, Chairman of Conner Partners and Blogger, Change Thinking. Tweet. I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. I got value from great networking, exhibits on strategic planning tools, methodologies and materials, author book-signings, workshops and breakout sessions. The keynote speakers were outstanding. They truly are some of the rock stars of strategic planning.
  • AMBAL'S AMUSINGS  |  WEDNESDAY, JULY 21, 2010
    [Blogger] Marketing is a Mindset
    Bernie is a podcaster, blogger and frequent speaker on social media trends in business. Brands that continue to use outdated, uninteresting methods to shout messages to buyers will get lost and lose market share. What should brands do to keep buyers interested, engaged and loyal. We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"
  • CHRIS KOCH  |  FRIDAY, JUNE 25, 2010
    [Blogger] In social media, no one knows you’re an introvert
    First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media.
  • ANYTHING GOES MARKETING  |  TUESDAY, AUGUST 1, 2006
    [Blogger] CNN - User generated content at its best?
    You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say. CNN has jumped on the UGC train as well with its new CNN Exchange.
  • ANYTHING GOES MARKETING  |  WEDNESDAY, SEPTEMBER 6, 2006
    [Blogger] Blog content tip - Don't let your content go to waste
    You can even do a search across the blogosphere and add links from other bloggers. You may be saying to yourself, what should I blog about today? This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity.
  • ANYTHING GOES MARKETING  |  THURSDAY, OCTOBER 12, 2006
    [Blogger] Microsites, Blogging and Business Blogshit
    It was probably written by a couple of pro-bloggers or the Walmart marketing team. It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have.
  • ANYTHING GOES MARKETING  |  SATURDAY, OCTOBER 27, 2007
    [Blogger] Americans Hate Canadians
    Negativity is very powerful these days as bloggers can write up how dissatisfied they are very easily via blogs. :) Why not add a comment that tells me the reason I can't watch the video? I'm pretty steamed at the moment. I don't know how else to explain this but to say that Americans hate their brothers and sisters to the North. Are you guys jealous of our health care system or something? What is it??
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, NOVEMBER 10, 2008
    [Blogger] Successfully Engaging Customers with a Cause
    Tips and tricks of the Lee Jeans program Empower participants Embrace the transparency Communicate regularly Tag everything Ensure consistency in the look and feel Do your homework do not “pitch” bloggers Be prepared for commentary How to quantify value from cause marketing We can see a direct correlation and high share of wallet Over the last 13 years – the brand that cares for me – is one that you recommend to others!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger] PLE
    Blogger theme by BlogandWeb for DesignDisease , tweaked by MLx. Main | Extras. The MLxperience. libtechedtrainfotainment. Search. Topic Searches: The Secret to the Effective PLE. I want to see fresh information each time I visit my page so I use quite a few feeds based on keyword or topic searches. The key here is that the resulting page contains an RSS feed that I can then add in my PLE. One of the best tools for the is the Kebberfegg search available at Research Buzz.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blogger] " 7 Easy, Powerful Steps to Create a Personal Learning Environment
    Use the service and find the like-minded bloggers you’re looking for. Two free blogging services you may sign up on are: Blogger : It’s owned by Google and it’s very easy to use (especially if you’re still new to blogging). The majority of bloggers blog about a certain topic because it interests them and they enjoy it. Write your opinions on your own blog too, link to other bloggers’ posts and comment on them. --> Passion-Based Learning.
  • SMASHMOUTH MARKETING  |  THURSDAY, OCTOBER 8, 2009
    [Blogger] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. Dell's chief blogger, Lionel Menchaca, addressed the issue in a straightforward, no-nonsense manner and let customers freely comment. In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc.,
  • SMASHMOUTH MARKETING  |  TUESDAY, OCTOBER 6, 2009
    [Blogger] MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications
    Dell for example, woke up one day to a crisis situation due to an angry blogger named Jeff Jarvis, who lambasted Dell for its lousy customer service. Dell’s chief blogger, Lionel Menchaca, addressed the issue in a straightforward, no-nonsense manner and let customers freely comment. In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc.,
  • WEBMARKETCENTRAL  |  WEDNESDAY, FEBRUARY 20, 2008
    [Blogger] Best of 2007: Articles and Blog Posts on Strategy and Branding
    Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. Selling the Benefit: Duracell by Marketing Genius from Maple Creative Blogger Skip Lineberg praises a Duracell campaign that creatively and effectively focuses on product benefits in crucial situations—such as in heart monitors and fire alarms—to differentiate a commodity product.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Blogger] Are your SEO writers lost in Google-land?
    Additionally, some writers are fantastic bloggers, but they don’t know how to structure solid sales copy. Are your in-house writers lost in Google-land? Are they trying to write SEO copy but it’s just not clicking – and your site is suffering as a result? Discover how you can give your writers a road map for online writing success. Imagine this… You’re asked to drive from Portland, OR to Methuen, MA. Easy, right? Except there’s a catch.
  • MODERN B2B MARKETING  |  MONDAY, MAY 14, 2012
    [Blogger] Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It
    by Jason Miller I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. Corporate Visions helps global business-to-business customers create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 22, 2010
    [Blogger] 5 Most Popular Industrial Marketing Blog Posts from 2010
    December is also a popular time for bands and musicians to release their “Best of” compilations, bloggers like to summarize their best posts and publishers publish their own “Top XX” lists. We’re almost at the end of the year and you made it. Congratulations! 2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. manufacturing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Blogger] 12 kinds of Knowledge Workers
    KMPings has enabled the formation of a loosely coupled community of KM bloggers. They provide a sociality-driven incentive for bloggers to apply metadata tags to their posts. Another post laments that most bloggers are unaware of what directories are out there, so they do not register there. S everal folks seem to be looking at similar data recently: How many bloggers are really out there?
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Blogger] 5 Reasons Why Deleting Your Blog Posts Is Stupid
    As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. If you're a regular blogger, you like understand and value the SEO benefits of blogging frequently. This 24-page ebook features tips and ticks from some of the world's best bloggers. Steve Rubel is a pretty well known dude.
  • WEBBIQUITY  |  MONDAY, AUGUST 16, 2010
    [Blogger] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in by B2B Bloggers. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.
  • HUBSPOT  |  MONDAY, MAY 23, 2011
    [Blogger] Neil Patel on Blogging, Bribing, Business
    Age 21: Named one of Technorati ’s top 100 bloggers; recognized by the Wall Street Journal as one of the web’s top influencers. Highlighted in his interview on David Garland ’s The Rise to the Top (view below), Patel reveals his top tips for bloggers: Blogs serve many purposes. If you’re reading the work of a business blogger with an LOLcat avatar, you’re not going to take him or her seriously, are you?
  • MARKETING ACTION  |  MONDAY, JUNE 8, 2015
    [Blogger] SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
    Or you could use that same video and in some cases it may be relevant to an article that you’re getting published somewhere as a guest blogger or guest contributor. In a recent webinar sponsored by Act-On, Thorin McGee, Editor in Chief of Target Marketing Magazine sat down with search engine marketing guru Kevin Lee to talk about how marketers can improve SEO for alternative types of content. That includes video, infographics, images, PDFs, and more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 15, 2010
    [Blogger] Why so much research about Twitter is flat-out wrong
    Bloggers gnaw endlessly on reports dismissing the marketing possibilities of micro-blogging, calling for the death of Twitter. Every week it seems there is some fresh research establishing that Twitter is irrelevant to businesses and/or brand s. I’d like to suggest these debates are largely meaningless because so many of these reports are hopelessly flawed.
  • THE ROI GUY  |  MONDAY, FEBRUARY 14, 2011
    [Blogger] Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
    Powered by Blogger Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Blogger] Mapping the Social Media Landscape
    Their creators vary widely, from bloggers, marketing companies, to nationally recognized magazines. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Blogger] How Success is Misunderstood
    If you are a blogger and your readers are software entrepreneurs, you can’t really expect that the bag of tricks used to attract social media consultants will work the same way. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 29, 2010
    [Blogger] Marketing By Objectives « The Effective Marketer
    what to do if mommy bloggers don’t pick up our story or offer right away as we hope they will do). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?
  • WRITING ON THE WEB  |  MONDAY, JANUARY 24, 2011
    [Blogger] Living Dangerously in Mexico
    Blog this on Blogger. Writing Better: Going to the crossroads down Mexico way… There’s Something About Mexico… Creative Blogger Award from Judy King & Mexico-Insights Blog. I got an email from a colleague back in the US who asked me if it weren’t dangerous to drive in Mexico outside the city? First of all, I hate driving in any city and find that most dangerous of all. Secondly, I live in a village called Ajijic.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, FEBRUARY 3, 2005
    [Blogger] B2B Lead Generation Blog: State of the Art Lead Tracking
    IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
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