Seven Types of Videos You Need to Power up Your Marketing

Webbiquity

Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. Explainer Videos. How-To Videos.

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How to Start Using Video for Business

Webbiquity

Video marketing started getting big back in 2009 and had really taken off by 2017. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Video product is now easier and less costly than ever. Two videos!

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Convert articles and blog posts to video

Biznology

Are you one of those marketers wondering where and how to use video effectively? Video platform managers and solutions marketing analysts tell me that “where should I use video?” Convert articles and blog posts to video. Beef up your video content.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. For many modern sales professionals and digital marketers, that efficiency is enhanced by employing a video-based strategy.

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B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. How can a good B2B video be characterized?

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Business Blogging: 4 Tips PLUS 1 Great Video on Creativity

Writing on the Web

Business blogging can be frustrating for professionals. I talk to professionals all the time who are ‘blog publishing shy’ Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST! Business blogging is creative but it also follows steps.

Video Marketing: The Savvy Strategy for 2017

Act-On

Marketers are giving video a lot of attention — and for good reason. A single, short video is said to be worth 1.8 But what’s on the horizon for video marketing? Video marketing will only continue to grow. In fact, some say that 2017 will be the year of video marketing.

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2019 Video Trends Watch

Biznology

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. 6-Second Video Ads. Using Video to Scale Corporate Training.

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Video Marketing Best Practices

SmartBug Media

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Make Your Videos Search-Engine Friendly. Video Brewery.

B2B Blogging and Video Takes Off

Modern Marketing

But according to a survey released this week, it might have been the year of the blog. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy.

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Working From Home Video Resources

Biznology

Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more? This Always Up-to-Date Guide to Social Media Video Specs from Sprout Social should come in handy. Video messaging.

How to Plan Your Video Marketing Strategy

Vidyard

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel.

Video 171

Tactical video for technology sales and marketing

Biznology

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Different kinds of tactical video. Explainer video: A short video overview that demonstrates how your solution delivers results.

Video marketing’s multi-use versatility makes it a great investment

Biznology

Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. Let’s explore why the sky isn’t the limit with video content – the universe is. Video 1 st Video Marketing Strategy. Extract stills from the video.

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. But I watch video all the time.

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Ideas for Remote Video Marketing

Circle Studio

For marketers, that means there’s a greater potential audience to view your videos. As more people are consuming content, there’s a spotlight on the quality of your firm’s video production. Video blogs, or vlogs, are a great place to start. Spruce up the video.

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Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

Here’s where I think B2B sales and marketing video is headed this year. Here are a few ideas for different kinds of video. There’s a difference between “making a video” and “using video” to advance your conversation with customers.

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How to effectively integrate video content onto your website

Biznology

According to Syndacast , 74% of all internet traffic in 2017 will be video-based. When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. To get you started, here are four video integration methods you should consider.

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How to Generate More Leads Using Video and Other Digital Content

Webbiquity

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey.

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Grab Blog Readers’ Attention with Animated Videos

Writing on the Web

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Infographics work really well, especially drawings and animated videos. For now, check out the fun animated videos offered through HypnoVid.

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Marketers Continue to See Benefits In Video Content Marketing [Interview]

KoMarketing Associates

The “ Video Marketing Strategy ” report released by Ascend2 showed that marketers are beginning to see an increase in the effectiveness in video content. I was very encouraged by the level of success that marketers are having with video. HOW IS VIDEO MARKETING EVOLVING?

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How Weekly Blogging Can Boost B2B Sales By 10x

Marketing Insider Group

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Blog Consistently and Often to Build Visibility and Brand Awareness.

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Rainmaker vs. Team Sport [Video]

Hinge Marketing

The post Rainmaker vs. Team Sport [Video] appeared first on Hinge Marketing. Any Industry Strategy Video Blogs?. Today I want to talk to you about two models for your business development and marketing.

Video 75

Using Video Marketing to Improve Engagement

Act-On

This blog post walks you through 3 ways to use video marketing to improve engagement - including customer reviews, webinars, and live streaming.

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The untapped potential of video for sales enablement

Biznology

The need for mid- and late-funnel video for sales enablement. In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.”

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Business video trends worth noting in 2018

Biznology

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech companies put out more videos than anyone else — 21 per month.

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Video Marketing: Video Killed the Content Star?

ClearVoice

Once upon a time on August 1, 1981, a video music channel called MTV was born. Ironically, the first music video ever played was “Video Killed the Radio Star.” When this first video was broadcasted, it marked a significant turn in the consumption of content.

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Video Messaging Ideas to Make B2B Personal

Vidyard

Video is everywhere and it’s no surprise why. . Among video’s many benefits for business is the power to capture and hold attention, influence buying decisions, drive organic traffic, increase conversions, and grow revenue. . These are our favorite examples of video messaging.

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Video Testimonials.

11.5 Steps to Video Blogging in 30 Minutes

Writing on the Web

What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. Published blog.

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9 Types of Video Every Business Must Have to Succeed

Vidyard

There are SO many different types of videos you can make for your organization. Plus, for every different type of video you can make, there are multiple different styles you can approach it from and different orientations you can shoot and share it in. Explainer Videos.

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Going Viral Is Not a Video Strategy

Contently

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.

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B2B Video Marketing Trends Shaping Social Media

KoMarketing Associates

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. .

Video Blog 1: An Introduction to the B2b Buying Funnel

NuSpark

For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation topics. Well, I’ve decided to start shooting some occasional video blogs. The Benefits of a Business Blog.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. You probably scrolled down the page, looked at some pictures, liked a few things and maybe, just maybe, paused at a video or two. 83% of marketers claimed to have gotten a good ROI from video.

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Working with a Video Production Company: 9 Steps to Success

Vidyard

There are many ways to produce a video. You can do it yourself, you can hire an in-house video team, and sometimes, you call in the big guns. Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours.

How to Create Explainer Videos That Actually Explain Things

Vidyard

That’s where explainer videos—a popular type of video for businesses —come in. What is an Explainer Video? Benefits of Explainer Videos 3. Where to Use Explainer Videos 3.1 Types of Explainer Videos 4.1 Animated Explainer Video 4.2

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