Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Optimize your blog’s loading speed.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. Companies must still find effective ways to monitor and respond to social media events.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 18, 2020

COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. I wrote a blog post on LinkedIn Conversation Ads earlier in the year, and would love to reiterate how great these are. Optional URL Scraping. Conversation Ads. Competitor Transparency.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Marketing Insider Group

MARCH 18, 2020

You can also track how subscribers are engaging with your content and create segments of subscribers based on engagement, such as visiting your website or sharing your content on social media. Hootsuite is a social media marketing management tool that makes it easier to manage all your social media content across several platforms.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. No longer can you just smatter the right keywords throughout a webpage or blog post and get noticed. So are URLs, meta titles, descriptions, and headings. Keywords are still important.

Top of Funnel 276

Top of Funnel Sales Qualified Leads Leads Lead 276

Martech

OCTOBER 11, 2023

Become a recognized expert in your field The idea : A well-maintained blog full of original and valuable content can serve as a platform for showcasing your expertise, making it more likely that AI tools will point to your content. This makes your blog a long-term investment in your visibility in AI search results.

Marketing AI 127

Marketing AI SEO Thought Leadership Search Marketing 127

Marketing Insider Group

FEBRUARY 22, 2021

If you try, Google will notice, and you won’t earn the rankings you want on any URL. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. Giving Google More URLs to Index. You can’t be an expert in everything.

Domain 341

Domain Long Tail Marketing Content Keywords 341

KoMarketing Associates

MAY 17, 2016

With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. The core benefits of guest blogging (in no particular order) are: Establishing an authoritative voice in a given industry.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 98

Merchandising Marketing Analytics Tools Conversion Lead Ranking 98

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet. Think “ultimate guides.”

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. A great strategy for landing these links is pitching related blogs and podcasts. Blogs and podcasts with high domain authority get many pitches. You can use a tool like BuzzSumo (they have a free version) and enter the company’s URL.

SME 141

SME FAQ Domain Link Building 141

Outgrow

DECEMBER 6, 2022

For each interactive content piece you create, you can now find social media channel-specific, non-editable launch links. . Outgoing data is the information that automatically gets added to the URL placed behind the CTA button on the questions, results page, etc. • . Channel Analytics.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Marketing Insider Group

JUNE 19, 2023

You’ll need to invest significant time in examining their websites and blogs. Check beyond the “Blog” or “Case Studies” pages of a domain. Also, double-check that a competitor doesn’t have other blogs or related sites where they funnel content to their main domain. Auditing content takes a significant amount of work.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. Here we outline 5 fundamental key performance indicators for measuring your blog’s success. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. There are a couple ways to view just blog traffic.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? Can you add one or two of those topics to your blog post? For example: Social Media Marketing for HealthTech Companies | Golden Spiral.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Webbiquity

JUNE 30, 2022

That includes making sure elements like links in headers and footers, payment gateways, subscription forms, social media icons, and automated email sequences are all working exactly as intended. With the design and functionality taken care of, focus next on using social proof to customer trust on your website.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. This sentiment isn’t limited just to TikTok. and then generate an ad tag.

Barriers 106

Barriers Brand Identity Branding Content 106

Top Rank Marketing

JANUARY 22, 2024

Tailor measurement to the campaign For social-first campaigns, you’ll want to measure engagements on the influencer content. This process is (unfortunately) manual on LinkedIn, where most B2B social first campaigns will reside. It’s not a guaranteed indicator of your actual audience—that depends on the whims of social media algorithms.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 159

SEO Keywords RSS Adwords 159

Huptech Web

SEPTEMBER 22, 2023

In this blog, we’ll make dynamic UTM parameters easy to understand. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Is it via email, a pay-per-click (PPC) ad, social media, or another channel? Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 89

Marketing AI Marketing Automation Services Word of Mouth CPA 89

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. My personal favorite reason for keeping a blog style guide. Anatomy of a Blog Style Guide. links to social media? How do you stay consistent?

Personalization 75

Personalization Guidelines Template Rules 75

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Moz

NOVEMBER 26, 2018

Posted by -LaurelTaylor- Around 2005 or so, corporate blogs became the thing to do. With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon? Now we have learned better, and many corporate blogs are less prolific and offer more value. Why bother addressing old blog posts?

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

CoSchedule

NOVEMBER 15, 2022

Between managing multiple social media pages, a website, a blog, a podcast show, and a YouTube channel… Shayne Seymour has a lot on his plate. Shayne shares a few tips and tricks when using Marketing Calendar as a social media tool. How to stay organized on social media. How to stay organized on social media.

Social Media 103

Social Media Social Marketing Campaigns Planning 103

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Scoop.it

MARCH 14, 2024

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

Allocation 158

Allocation Storytelling Barriers Hubspot 158

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Contently

NOVEMBER 21, 2016

Blog post fatigue. Many brands currently invest in content , but most tend to fixate on one format: the blog post. Over the past year, more than 60 percent of Contently clients were exclusively producing blog posts, which is an unhealthy figure. for a blog post. Blog posts have a 66 percent completion rate.

Classified Ads 60

Classified Ads Eye-Tracking Click Rate Budget Programs 60

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98