4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Enter Google Search Console’s Search Analytics Report.

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Is SEO Dead? Long Live Social Search!

Marketing Insider Group

A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. Often, however, basic search is only a crude indicator of intent. The next generation of search will be informed by social—sometimes referred to as social search.

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Trending Sources

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Or you can drive traffic to landing pages by offering a link to them near some content, like at the close of a guest blog post or in an ebook. But what about search engine traffic? Can you drive free search engine traffic to landing pages? This is, as you know, a search listing.

You can only win search by winning social

Biznology

Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy.

Search isn’t about search anymore, it’s about social

Biznology

Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Marketing.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Google relies on global online content to come up with its search results.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Blogging Wizard.

10 Ways to Generate More Leads from Your Business Blog

The Point

Here are 10 proven ways to generate more leads from your blog. Optimize post titles for search. It’s highly likely that most of your blog traffic will come, not from visitors wandering over from the main corporate site, but through search.

You’re doing a terrible job with search and social

Biznology

I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. Social Media is an Afterthought.

Search success hinges on site speed

Biznology

No, I am not talking about the fact that you’re number one when you search for your own name — I am impressed — but when you deserve to be in the number one spot in a competitive search. So, Google monitors how swiftly your site responds to search pass-offs.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Here are a few concrete steps for using WPO principles to adapt to and counteract declining search traffic.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity.

15 Elements Most Successful Blogs Have in Common

Act-On

What’s on your blog? But are there blog elements you’re missing? There are a few basic components almost all successful blogs share. These are the widgets, share buttons, and other mechanics of the blog. In other words, your blog is a soft-sell environment.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. In comparison, there are an estimated 219 million search engine users in the United States in 2016, which was only 4 million more than 2015.

Your team is the best content source for search

Biznology

So, don’t duck your staff when your aim is to win at search. But Chris, I’ve tried collaborative corporate blogging, and there was zero buy-in , you say. If you chop up the longer corpus into verticals, you’ll do much better in search.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. Search engine optimization (SEO). And presuming that blog is hosted on your company domain (e.g.

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Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. “Stick a fork in it: guest blogging is done.” Mobile Prioritization in Google Search Results.

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13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Social media?

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website?

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Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

It's a new search engine called Graph Search! As Facebook puts it, the new search engine, which is currently in beta ( though with a waitlist for which you should sign up ), "takes us back to our roots and allows people to use the graph to make new connections."

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Enter Google Search Console’s Search Analytics Report.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. One easy way to accomplish guest blogging outreach is through LinkedIn.

23 Outstanding Social PR Guides

Webbiquity

This shift has led to today’s emphasis on “social” PR. What are the best practices for social PR? Find the answers to these questions and others here in almost two dozen noteworthy social PR articles, posts, and guides from the past 18 months.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

Why Google Social Search Means You’ll Probably Want a Google+ Page

Modern Marketing

by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. You can get a full synopsis at Google’s blog.

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

A client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries? In this post, I will detail five opportunities B2B marketers can capitalize on through more brand-oriented search marketing initiatives.

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10?

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In search of serendipity: why I’m signing off social media for the summer

TaylorMadeIn KEW

And purposely shutting out social media during that time? At the time, I had been blogging and actively using social media for about a year and I really wrestled with how much social media activity I should engage in during my holidays, or if I should do any at all.

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?),

9 things you can do today to improve your Google search results

Biznology

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.

Can Search and Social Inspire Valuable, Lead Generating Content?

emedia

Search and social can be great sources of info on what your audiences want. Social media and search-engine optimization (SEO) are often praised by self-proclaimed gurus. Content Creation Lead Generation Blog Blog Post Content Marketing SEO Homepage Resources

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

We have all seen the lackluster corporate blog. Corporate blogs are increasingly standard in B2B organizations. Some companies even have an entire suite of blogs. However, for every great corporate blog, there are a dozen corporate blogs that just shouldn’t be.

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Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection

KoMarketing Associates

One of those points was in the impact of social media and blogging on the vendor selection process. The role of social media and blogging remains a minimal in vendor selection. 45% of survey respondents indicate social media is not a factor in vendor selection.

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My 20 top social media marketing, search, and reputation business articles

Biznology

I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. Why aren’t you cross-blogging on Medium?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

Media 67

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” Via Search Engine Watch : Search Engine Optimization (SEO): The process of making a site and its content highly relevant for both search engines and searchers. The Social Media Myth.