Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Marketing Insider Group

MAY 24, 2023

Find New Ideas for Content When you’re publishing weekly, bi-weekly, or daily (like we do here), you can soon start to struggle to come up with new ideas. These functions let you search for pages with a particular word in the URL or page title. Now you can find subjects to improve upon in your blog.

Search Marketing 293

Search Marketing Google Optimization Tips 293

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

Marketing Insider Group

FEBRUARY 22, 2021

Every time you publish a piece of content, that gives you another chance to meet almost every one of them. If you try, Google will notice, and you won’t earn the rankings you want on any URL. Publishing high-quality content is the answer. Giving Google More URLs to Index. You can’t be an expert in everything.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Marketing Insider Group

AUGUST 28, 2023

Find relevant keywords, hunt for fresh content opportunities , and consistently publish high quality content to keep users engaged. This means analyzing FAQs about your industry or product, which you can then address through relevant articles or blog posts. Remember: Engaging material encourages repeat visits!

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? How can I track the bounce rate for my blog posts? And you know what?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Marketing Insider Group

JUNE 15, 2021

In addition to blog posts, articles, and other webpage content, include PDFs, videos, graphics, images, and any other content-related assets you have on your website. Original publish date. You can gather this information using a web publishing tool or content management system (CMS) if you have one. Update date. Source: G2.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Martech

OCTOBER 11, 2023

Become a recognized expert in your field The idea : A well-maintained blog full of original and valuable content can serve as a platform for showcasing your expertise, making it more likely that AI tools will point to your content. This makes your blog a long-term investment in your visibility in AI search results.

Marketing AI 124

Marketing AI SEO Thought Leadership Search Marketing 124

Webbiquity

DECEMBER 9, 2020

Just enter the URL of the website to get a detailed analysis. Therefore, it’s helpful to include internal links whenever you publish new content. If you can’t avoid duplicate content, use canonical URLs to point Google to the primary or master page. Moreover, URLs with symbols and dates are not SEO friendly.

SEO 272

SEO Traffic Tips SERP 272

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet. Think “ultimate guides.”

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

KoMarketing Associates

DECEMBER 2, 2020

But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience. Click “Save” and then create and publish your post as usual. Start publishing live. Customize the URL of your Company Page. Click the option for “Edit public URL.”

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Marketing Insider Group

JANUARY 2, 2024

Whether it’s writing for guest publishers, setting up blogging relationships, or having someone pitch your content as resources to journalists and other bloggers, there’s real power in generating backlinks for your website URLs. Backlinks are a huge authority signal for Google.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? Can you add one or two of those topics to your blog post? Before You Publish. The issue grows even more acute. Before You Write.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Biznology

JANUARY 9, 2018

I am sure most of these show me as superstitious, but I always makes sure I do these few things before hitting the Publish button in Biznology ‘s WordPress compose window. I do them anyway because I assume that while it may not help, it can’t hurt.

Optimization 209

Optimization Google Tagging Blogger 209

Marketing Insider Group

JUNE 29, 2021

It’s this final step that many companies leave out, assuming that once their content is published it will continue to perform. Screaming Frog SEO Spider is free for sites with less than 500 URLs. But every industry changes, thought leadership evolves, new competitors emerge, and errors inevitably pop up. Ahref’s Content Gap Tool.

SEO 349

SEO Tools Keywords User-Generated Content 349

Biznology

AUGUST 8, 2017

If you’re writing, posting, journaling, reporting, marketing, or blogging on a WordPress install and you have either admin access to access to a site administrator, life is easy. The post Use reviews on your blog to gussy up your Google search results appeared first on Biznology. It’s very groovy! You’re lucky!

Google 138

Google SERP FAQ Paid Search Agency 138

RebelMouse

OCTOBER 19, 2023

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. Editors can update the URL, meta description, and so on to optimize around those keywords.

Google 96

Google Keywords FAQ Custom Publishing 96

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth CPA 87

Contently

APRIL 12, 2023

On the other hand, nonprofits will typically use the “Organization” schema, which displays website URLs, phone numbers, addresses, founders, and other key information. If everything looks correct, you can confidently update your CMS and hit the “Publish” button, so your site can go live.

CMS Development 115

CMS Development SERP Click Rate Paid Search Agency 115

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

ClearVoice

SEPTEMBER 28, 2022

Duplicate content is exactly what it sounds like: content that’s already published elsewhere. Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 159

SEO Keywords RSS Adwords 159

Contently

DECEMBER 13, 2022

For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., To track how buyers interact with your content, use tracking methods such as adding UTM codes to URLs to understand the buyer’s journey and map their engagement with content.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

seo.co

AUGUST 15, 2022

XML sitemaps have been around for a while, and are still an important source for search engine spiders to find URLs. Create a consistent URL structure. Does your URL structure make logical sense? When visitors are on a particular page, does your directory structure and page URL tell them exactly where they are?

SEO 105

SEO De-duplication Domain SERP 105

Sprout Social

APRIL 26, 2023

We also published no more than two experiment posts within one week, alternating link-in-comments posts with the link-included ones to avoid redundant content. This also meets your audience with the content type they look for on the platform you’re publishing on. Sprout reports measure post link clicks for published posts.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. A style guide sets standards for published work that often includes information on: the technical stuff, like. Anatomy of a Blog Style Guide.

Personalization 75

Personalization Guidelines Template Rules 75

Top Rank Marketing

DECEMBER 27, 2023

Make sure the following elements of any page feature related keywords whenever possible: Page URL Page title Section headers The first paragraph Link anchor text The idea here is not to stuff your content full of keywords. The age of a URL is one of the myriad signals search engines use to determine SERP ranking.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Only B2B

FEBRUARY 7, 2018

40+ Demand Generation Blogs You Should Follow Now! You probably must be searching for all demand generation blogs possible to read and capture the best you can. Here we have covered all the best demand generation blogs that you must follow to satisfy your needs. Twitter URL: [link]. Facebook URL: [link].

Lead Scoring 93

Lead Scoring Lead Ranking Demand Generation Gartner 93

CoSchedule

NOVEMBER 15, 2022

Between managing multiple social media pages, a website, a blog, a podcast show, and a YouTube channel… Shayne Seymour has a lot on his plate. Shayne uses Marketing Calendar to set up his social media sharing campaigns and blog posts. An outline will pop up, and you will first want to enter the link if you are referencing a blog post.

Social Media 103

Social Media Social Marketing Campaigns Planning 103

SmartBug Media

DECEMBER 19, 2022

Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Canonical URL. These paths could result in a couple different URLs: [link].

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

JANUARY 1, 2023

Consider the following key reasons to keep researching, assembling, and publishing these engaging visual masterpieces. Working on infographic research is a long-term commitment to publishing valuable content on a given topic. Infographics Typically Become “Evergreen” Content After Publishing.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. While blog pages have an average bounce rate of 70% to 90%, content sites range from 40% to 60%, and service sites hang around 10% to 30%. If a blog post has a high bounce rate, that’s much more understandable than if your home page has one.

Landing Pages 139

Landing Pages Top of Funnel Conversion Rate Work Management 139