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Tomorrow People

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Publishing insightful thought leadership to drive conversions for Cognite

Tomorrow People

The company holds a large body of specialist knowledge and expertise which it regularly shares through a programme of blogs, webinars, and eGuides. Cognite provides data contextualization and analytics to the heavy asset industries.

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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

He's known for getting fired by Facebook on the eve of going public (thereby missing out on a $185 million payday), building a $3 million dollar business before age 28, and more recently for publishing musings and ideas on his blog called, OkDork. Interesting post: "What I Learned Growing an 8-Figure Business”. Summary & Takeaways.

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

Real-time updates help to break up longer and more traditional formats like blog posts and white papers, with something a little more fresh and easily digestible. Social media conversations, forum discussions and blog comments are all invaluable sources of inspiration for the kind of content topics your audience would like to see explored.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. This means you should look at their websites, blogs, emails, and social media. Plus, their SEO, SEM and PPC performance.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Campaign Based Publishing. Even the simplest piece of content like a blog post can be distributed, promoted and tracked as a campaign.

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I ? Sprout Social

Tomorrow People

Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. I can track mentions of my clients’ brand names, keywords and products, new Twitter and Facebook followers and blog traffic. Check out their blog. Here’s what I think, no holds barred! Be sure to subscribe!