Remove publisher

Marketing Craftmanship

article thumbnail

Why Marketing Content Will Continue to Suck in the Age of Artificial Intelligence (A.I.)

Marketing Craftmanship

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents.

article thumbnail

Why Your Company’s Blog Doesn’t Make the Phone Ring

Marketing Craftmanship

All of the hours devoted to blogging, at some of the nation’s largest and smartest companies, does not appear to be time well spent…if the goal of a blog and other forms of content marketing is to generate new business. With a few seconds to grab a potential reader’s attention, headlines are the most critical element of a blog post.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Law Firm Blog Doesn’t Make the Phone Ring

Marketing Craftmanship

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s Legal Technology Report, less than 1/3 of all law firms have a blog, and most of those are large firms. And nearly 1/3 of CLOs do not read blogs at all. You have no blogging strategy.

article thumbnail

Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

When your firm touts that a senior partner has just published a book and was a guest on CNBC, your target audiences may wonder why that partner isn’t focused on client matters, or whether the cost of his publicity tour will result in higher hourly rates. Blowing your own horn can also backfire. Chances are that no one will.

article thumbnail

PR’s “Big Lie” is Alive and Well

Marketing Craftmanship

Nearly 5 years ago, I wrote a LinkedIn blog post ( The PR Industry’s Dirty Little Secret ) that called out PR practitioners who use their “close relationships” with journalists – along with the implication that those relationships will generate media coverage – to sell their services to prospective clients. Prospect: Yes.

PR 100
article thumbnail

Social Distancing: Marketing’s New Strategic Mandate

Marketing Craftmanship

Many have blogs featuring content that most visitors neither read nor comment on. A significant number of companies also maintain a presence on social media platforms and publish posts for a relatively small group of followers, many of whom are not their target audience. Industry Events.

article thumbnail

An End to B2B Social Media Madness

Marketing Craftmanship

The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. Blog Correctly, or Don’t Have One. A company blog is the most effective way to leverage social media. It’s a brand liability. Forget Facebook, Twitter and Google+.