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Demand Generation Blogs Continued

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In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Brenda Gelston’ Marketing Momentum blog.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

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Top-10 Marketing Automation Blogs

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A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! But regardless of the terminology, these are the blogs that I enjoy most :- ). So here’s the list.

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Marketing Automation Introduction

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Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the Genius.com blog. Those will be published this week and next week. Anyhow, I hope you find the articles on the Genius.com blog interesting, even though you may already be a Marketing Automation expert :- ).

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Is Content Marketing the New PR?

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Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. You choose the mix of channels that they prefer (ebooks, webinars, video, blogs, podcasts, and so on) and create compelling content.

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Process Turns Marketing Automation Into Revenue

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Today I read a blog post about 7 trends that speed up the adoption of marketing automation. In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge).

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What is the ROI of Lead Management?

LeadSloth

See also my post on the MarketingGenius blog for an introduction to Lead Management , and The 4 steps of Lead Management. Marketo has published separate Lead Scoring Guide with similar suggestions. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Lead Scoring.