KoMarketing Associates

JANUARY 21, 2016

Sure, you must give due time and consideration to keyword research, editorial scheduling, and content strategy, but none of those things would matter if you didn’t actually write up a post to publish. So what’s the magic formula for how to write blog posts faster? Research shows 80% of readers never make it past a blog post’s headline.

SEO 120

SEO Spending Conference Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 11, 2014

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. For those that don’t write news or blog posts (or both) on a daily or weekly basis, the fine line that separates these two writing processes can easily become blurred. While I’m not calling blogging the Chuck E.

Blogger 120

Blogger Guidelines Copywriting Buzz 120

KoMarketing Associates

DECEMBER 10, 2015

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics.

B2B Marketing 120

B2B Marketing B2B Marketing Analytics Tools Case Study 120

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

SEPTEMBER 28, 2022

Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not. It is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

SEPTEMBER 8, 2022

HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

KoMarketing Associates

DECEMBER 27, 2016

One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Stacy Thompson. Final Thoughts.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

OCTOBER 12, 2022

RRD recently published the results of a survey conducted among 500 marketing decision makers, and statistics indicated that the majority (85%) are now interested in exploring new, innovative marketing channels. Email marketing (35%) and content marketing (32%) were also cited as top channels.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

MARCH 8, 2022

Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

JUNE 2, 2021

Converge recently published the “Content Amplification Report” to determine how B2B marketers are ensuring that their content reaches their target audience. This was followed by blogs (94%) and email (77%). Most respondents (80%) claimed that they do not spend enough time on content amplification due to a lack of time.

Spending 286

Spending B2B Marketing B2B Content 286

KoMarketing Associates

NOVEMBER 16, 2021

The Content Marketing Institute recently published its “12th Annual B2B Content Marketing Benchmarks” report, and statistics indicated that most B2B marketers (55%) have been at least “moderately successful” with their content marketing strategy over the last 12 months. This is followed by blogs (94%) and email (77%).

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

KoMarketing Associates

MARCH 13, 2018

Research opportunities to get your blog posts submitted or syndicated on third-party sites. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites. The most common examples are social media platforms and blog comments. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. You’ve got a nice website with a nice blog and an email newsletter you send out every week. You decide to publish a detailed, world-class blog post about oranges.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

JULY 30, 2019

In theory, all you need is an idea, a platform or CMS, and a “publish” button. Bridging the gap between publishing content and creating a refined content marketing strategy takes a lot of time and effort, and requires a solid foundation. How to” videos or blog posts. Inform your audience (blog posts, industry news, etc.).

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

DECEMBER 2, 2020

But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience. Click “Save” and then create and publish your post as usual. Start publishing live. One other feature we’d all love to see is the ability for Company Pages to publish articles to LinkedIn Pulse.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

APRIL 22, 2020

A few weeks back I published a piece on Search Engine Journal titled “ What to Do When Clients Push Pause on Your Services.” For example, if budgeting is an issue, create a pillar page with relevant blog posts, ebooks, webinars, etc. Do we keep publishing? that can be sent out via email. Take Advantage of Extra Time.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

DECEMBER 22, 2016

on your blog. I’ve done a number of content analyses over the past year (for both scenarios outlined above) and these are the key elements I’ll typically look at: Blog traffic (total & organic): How has the blog performed over a set timeframe? Organic search visibility: What keywords rank for the blog?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. You’ve hit the publish button. For these reasons, consider this resharing schedule: Schedule 2 Tweets the week after publishing. Schedule 2 Tweets the two weeks after publishing.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JUNE 25, 2019

An email newsletter is also a prime opportunity to promote the content that the company is creating, such as a section for the latest blog post and upcoming events or webinars. Over four million new blog posts are published every day. More Useful Content. It’s time to step it up!

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

OCTOBER 22, 2015

Many marketers are satisfied with simply writing a piece of content, editing it, hitting “publish,” and then finally, scheduling a few social shares before they are done. However, a great content strategy doesn’t stop at the time a post is published and shared once or twice. Tuesday: A blog post about the industry.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. With this in mind, simply pushing “publish” is not enough – you must promote the asset. Enter: case studies. B2B Case Study Examples.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

SEPTEMBER 8, 2020

This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. Vary the types of posts you publish. This sounds grand, but “publications” can also include any blog posts you’ve written. Do publish a few articles. But none of those things happen without work.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

JUNE 25, 2020

And as uncovered in Chief Marketer recently published “2020 B2B Marketing Outlook Survey”, search (optimization and marketing) was the second most influential channel producing B2B marketing leads with the highest ROI, only behind email marketing. .” Keyword Opportunity Development.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

AUGUST 26, 2020

For some examples of great LinkedIn ads, see our blog post, B2B Advertising: 20 Examples of Terrific B2B Social Media Ads. Both personal profiles and company pages can publish native videos. Project or process videos showing your team and company at work doing what they do best. Product videos. Here’s the application page.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

APRIL 23, 2019

Just as a blog or website has editorial guidelines, your social media should also have them because it is content that you’re pushing out for your target audience to see. These need to be outlined clearly in a social media editorial guidelines document so everyone is on the same page with what is allowed to be published.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

AUGUST 15, 2017

Scan down the first page of search results and start taking note of the types of content that are appearing (blog posts, product pages, news articles, etc.). Repair Broken Links : All too often, we will be revisiting our clients’ older blog posts to evaluate new opportunities and we come across pages with broken outbound links.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

MAY 5, 2014

The basics of a content marketing strategy revolve around when and where – what day and time to publish blogs and on which social networks to share them – to increase brand awareness and drive traffic. million blog posts from more than 4,600 blogs, which garnered 2 billion social shares. The research covers 1.2

Social Networks 120

Social Networks Search Engine Marketing Network Marketing Social Media 120

KoMarketing Associates

JANUARY 29, 2019

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

AUGUST 5, 2015

Read a good blog post one of your link building prospects recently wrote and provide an insightful comment. Share that blog post on Twitter , with perspective on why its great (make sure to reference their Twitter handle as well). Rate a good video from one of your that was published on YouTube.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

DECEMBER 22, 2016

on your blog. I’ve done a number of content analyses over the past year (for both scenarios outlined above) and these are the key elements I’ll typically look at: Blog traffic (total & organic): How has the blog performed over a set timeframe? Organic search visibility: What keywords rank for the blog?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis. If you don’t already have a personal blog or website, publishing posts on LinkedIn is an awesome way to strengthen your own personal branding, as well as the opportunity to represent your company on LinkedIn.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

MARCH 29, 2018

Pro Tip: This tool can help align content publishing with when a topic is most timely. For example, to generate maximum visibility around a timely or seasonal blog post, look at Google Trends to determine when the topic is most searched for. Is there seasonal interest? These types of questions can be used to guide B2B SEO strategies.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

FEBRUARY 23, 2017

As my colleague Ryan recently pointed out , WordPress users alone produce approximately 80 million new blog posts each month. For one of our clients whose goal is organic traffic, we keep a shared Google Doc of all of the blog topics we have recommended to them, as well as monthly organic traffic metrics for each post. Publish dates.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152