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5 Books & Blogs That Will Make You Better at Inside Sales

DiscoverOrg

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. With that said, here are 5 of the books and blogs we love. Books and Blogs that Will Make You Better at Inside Sales.

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Adapting an ABM Approach for Account-Based EVERYTHING

DiscoverOrg

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. To learn more about Account-Based Everything, follow the Engagio Blog , or pick up our Clear and Complete Guides to Account-Based Marketing and Sales Development at Engagio.com/guides.

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4 Cold-Call Lines That Don’t Creep Out Your Prospect

DiscoverOrg

Look for information that is publically available, such as a CEO’s quote in a press release, a blog post by a senior executive, a datasheet published by your prospect about their new product, news about their competitors – or any trigger events. The “5×5 Method” means finding 5 pieces of information in 5 minutes.

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The Startup’s 4-step Guide to Building Strong Sales Pipeline

DiscoverOrg

So start with a simple case study and testimonial from one of your lookalike customers, highlighting why your product created value for them and be specific about the characteristics that make them similar to your target buyer: Publish a case study on your website. Write several blogs that speak directly to your target buyers’ needs.