Digital B2B Marketing

AUGUST 27, 2013

It’s why established publishers still have a huge advantage. Below is a chart showing the growth in traffic for this blog ( B2B Digital Marketing , in case you are reading this elsewhere). The blog was already 8 months old, there was plenty of modestly older content available then.). You don’t need more content.

Content Marketing 100

Content Marketing Content Inbound Marketing Search Marketing 100

Digital B2B Marketing

MAY 25, 2011

Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. We could be able to create and publish too. The Changes to Email Marketing will Not End with Facebook. In Email 2.0, two way communication is the standard. In Email 2.0,

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

MAY 27, 2011

I have spoken with a number of B2B publishers that report 8% to 10%, or more, of their traffic is now from mobile devices, and it is growing. Without my mobile, Digital B2B Marketing would not even exist, nearly every post has been drafted on my mobile, and more than one has been written an published entirely from my mobile devise.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. In addition, some B2B publishers are considering selling data about content consumption on their properties. Publishing. You only see what is happening on your own properties.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

FEBRUARY 13, 2012

Once, most advertising was purchased directly from publishers. A New Economic Model Publishers and agencies both missed the opportunity in the early 2000′s to redefine the economic model in digital media. With initiative, these margins could have gone to advertisers, agencies or publishers instead.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

OCTOBER 29, 2013

This is a favorite trick among magazine publishers. Publishers field a readership survey and, surprise! every publisher reports the audience likes their specific publication best. Bonus: here is a classic example of how marketers biased their research to make bacon part of breakfast. Check the Sample. Well, no duh.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

APRIL 26, 2011

The results below are from a sponsorship program on a major blog-format media company. Banner Ad: The top banner ad is outperforming the industry average 0.10% click rate [actual rate has been removed to protect client and publisher details, advertising has 'performed well' on a number of measures].

Advertisements 100

Advertisements Advertising Banner Ads Banners 100

Digital B2B Marketing

MAY 14, 2012

This blog post will be one of millions published today. Blog posts and other content are clamoring for attention with louder promotions and catchier headlines in an attempt to cut through the content clutter. Today, our mantra is “What’s in it for me?” ” All too often, the answer is “Not much.”

Content 100

Content Buyer's Journey Education Marketing Prospects 100

Digital B2B Marketing

OCTOBER 6, 2011

Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. In addition, some B2B publishers are considering selling data about content consumption on their properties. The problem is, you only see how people respond to your content and your offers.

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Leads 100

Digital B2B Marketing

AUGUST 16, 2012

If your infographic has more text than the average blog post, you have missed the whole point of infographics. There is good information and advice buried in the infographic, but even where it was originally published most of the text is so small that it is unreadable on a large screen, forget about trying to read it on a mobile.

Segmentation 100

Segmentation Statistics Internet Marketing Social Media 100

Digital B2B Marketing

JUNE 23, 2011

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

JUNE 29, 2011

However, the fact that “often, ad units are not in a viewable space to the end-user&# stems from publishers and networks pushing impressions, not looking to deliver valuable media inventory. The proliferation of ad units is driven by publishers attempts to give advertisers an opportunity to stand out and this is not unique to online.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

MAY 19, 2011

Google is the gateway to editorial, blogs and content published by you and your competitors. They have not worked with you yet, they have not used your product. No demo, trial or consultative sales process can change this. Your prospect is doing their own research.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Branding 100

Digital B2B Marketing

DECEMBER 6, 2011

Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Participate in the Content Community Your company does not exist in a vaccuum, get out and comment on blogs and articles, join forums, and publish on other sites. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Think Twylah.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

JUNE 1, 2011

This quote, from a survey response published in Lab Manager Magazine , captured what is happening perfectly: “Social media is being abused by vendors as a “free advertising&# conduit: if someone asks a question in a forum, they immediately get jumped on by vendors trying to sell them something.”. About Eric Wittlake.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

JANUARY 26, 2012

Blog posts or articles are best. As a media buyer, it baffles me when publishers put a media kit behind a registration form, and then send the kit via email a day later. Marketers are competing for attention instead of helping us focus our attention on our priorities. For me, live webcasts are a format of last resort.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

Digital B2B Marketing

MARCH 25, 2011

As marketers become publishers in their own right, it is natural they become expert content curators also. link] #sm | 1 day ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

OCTOBER 4, 2011

Published market research differs on the relative importance on audience and context, however the research I have seen does not align with the typical B2B marketing audience experience. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. Filed under: Demand Generation , Media.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

MARCH 4, 2014

Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. So what will B2B content marketers do once they have the opportunity to publish on LinkedIn? Hundreds of executives will begin publishing on LinkedIn as part of their company’s content marketing effort.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100

Digital B2B Marketing

OCTOBER 25, 2012

Major publishers continue to have audiences that dwarf those of nearly every marketer, relying on just their own audience isn’t enough. Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing. But how do marketers reach a large audience with their content?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100

Digital B2B Marketing

FEBRUARY 27, 2013

Create Jamie’s Blog. Jamie’s blog will be the central hub for Jamie’s perspectives. Nearly everything published will ultimately drive people back to Jamie’s blog. The blog will increasingly be discovered through search and develop its own audience. Begin Drip Publishing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JULY 19, 2012

But how do you evaluate new potential publishers you are not familiar with? Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there. Use SEO Analysis Information normally considered in an SEO analysis can also be useful for evaluating publishers.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 31, 2011

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The audience of a publisher like ComputerWorld doesn’t care about ACME and isn’t looking for information from ACME.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies 100

Digital B2B Marketing

JUNE 18, 2013

Easy Content Myth 5: Just Publish Guest Posts! This approach leads quickly to two problems (and they are rampant, particularly on many blogs): Quality suffers. Sure, guest posts cover topics you care about, but does the opinion of a consultant or partner on an industry issue published on your site make someone look to you?

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

MARCH 17, 2011

Self-Regulatory Principles are not Enough There are too many unscrupulous networks and publishers that will ignore the principles. Marketers and Publishers Need to be Liable Similar to CAN-SPAM, marketers and publishers will have liability. This goes beyond the shaming threatened by the DMA to member companies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

MARCH 24, 2011

In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. We lie for a reason, and if marketers want us to stop lying on registration forms, they need to give us reasons to stop.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

Digital B2B Marketing

APRIL 7, 2011

No other metric is (1) common across all advertisers and publishers and (2) accessible by publishers. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Click Rate 100

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management 100

Digital B2B Marketing

MARCH 9, 2011

Today, courtesy of pop-up blockers and a better understanding of consumer attitudes towards them, pop-ups are avoided by most marketers, publishers and networks. Part two, with marketing activities still prevalent today, will be published next week. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 4, 2011

What is shocking is Ziff’s business is publishing, including email. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Enterprise Management 100

Enterprise Management Advertising Agencies Digg Demand Generation Agencies 100

Digital B2B Marketing

MARCH 15, 2011

Thankfully auto-play with audio has been banned in ads by almost every publisher, if you still do this on your.com site, stop. Auto-play Video When you auto-play video in an ad, you assume the audience will be more interested in your message than the content or networking they came for. Maybe tied to Google's social goals?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

SEPTEMBER 6, 2011

A small publisher or a creative that is only offered to a small segment should have lower numbers. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. But if a click isn’t critical to accomplishing your goal, it shouldn’t be your criteria for optimization either.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

MAY 9, 2012

During that month, traffic from Triberr tweets was 48% more likely to be from a mobile browser than the rest of my blog traffic. Dianna Huff ( @diannahuff ) published her view and tips after attempting to reference a site that was not as mobile ready as it should be.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

MARCH 7, 2011

Wondering once one analyst publishes a report how that will sway things. itsfriday | 2 days ago Blogroll B2B Marketing Insider Babcock & Jenkins Marketing Lab Chris Koch's B2B Marketing Blog Convince and Convert Lauren Goldstein on B2B Demand Generation Savvy B2B Marketing Blog at WordPress.com.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

JULY 9, 2013

Get some jet fuel on your side by referencing key influencers in your content (and telling them when it is published). The bar is low, the content is predictable, and the format is repeated over and over again throughout personal, professional and corporate blogs and even publications. Make It Skimmable. Bold what you want skimmed.

Content 100

Content Rules Guidelines Social Media 100

Digital B2B Marketing

JANUARY 6, 2015

I had a taste of this last year when a company asked me to sign an agreement saying I would not publish anything negative about them, in exchange for an advanced preview of their offering. Ok, I said I would spare you all but one New Year’s resolution, so here it is: write more, particularly here on this blog, than I did in 2014.

Planning 100

Planning B2B Marketing B2B Paid Search Agency 100

Digital B2B Marketing

NOVEMBER 5, 2013

Publish or share carefully selected content created by others with your clients and prospects. I’m sure I’ve shared more content from Michael Brenner and Mark Schaefer in the last 4 years than I have shared from my own blog. Which is better for this blog: my sharing posts from Jay Baer , Mark Schaefer , or Michael Brenner

Curation 100

Curation Content Differentiation Twitter 100