Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Click here to read the review, published in April.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Its primary clients were then, and still remain, digital marketing agencies.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

MARCH 19, 2010

Summary: some published examples of "hard" ROI from social media. Socialnomics blog by Erik Qualman offers a dynamic video with 33 “salient examples and data points” about social media ROI. Socialtext corporate blog cites an estimate by TransUnion CTO John Parkinson that his $50,000 investment in Socialtext has avoided $2.5

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. Here it is. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MAY 21, 2015

To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Teradata itself sees its primary differentiator as analytics.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Sadly, they didn''t publish additional details. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog. Thanks to Mintigo, Software Advice, Venture Beat, Pepper Global, and all the other people who publish such great data. It still leaves many out.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. In other words, publishing aggregate functionality scores, or any type of simple vendor ranking, would actually do more harm than good. 12 11 simple 8 10 10 10 12 8.5 9 Now what? it's not much work at all.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

Customer Experience Matrix

AUGUST 11, 2010

But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) publishing. Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2009

Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Spredfast supports on-demand posting too. Pricing is based on the number of campaigns, not users, so large organizations can incorporate as many people as needed.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

MAY 28, 2008

Every now and then you read something along the lines of “more words will be published in the next 30 minutes than in the whole of human history up to the battle of Lepanto ”. Marketers don’t seem terribly concerned with this, apart from specialized efforts to track comments in the press, blogs, social networks and similar forums.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 9, 2010

Users choose a format and then use a page designer to place widgets for articles, blog posts, lists of articles by category, author or entity, news streams, site search, media galleries, subscriptions and user registration. Setting up a Curata site requires little technical skill.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JUNE 26, 2007

Plenty of publishers, library management systems and book shelf builders, none of which are particularly relevant to this blog (although there was at least one “loyalty” system for library patrons). I found myself wandering the aisles at the American Library Association national conference over the weekend.

Aggregators 120

Aggregators Pricing Price Loyalty 120

Customer Experience Matrix

APRIL 21, 2010

The ease of publishing in blogs and other online venues has removed the bottleneck previously created by traditional media, allowing many more people to display their expertise and making them easier to find. . - experts are much more accessible.

Opinions 120

Opinions Consulting Domain Internet Marketing 120

Customer Experience Matrix

NOVEMBER 19, 2010

This is the first time I've seen published revenue figures for the company. Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ). million for 2009 and "triple that" ($13.5 million) for 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 6, 2009

Typical clients are selling business services such as training or consumer services such as landscaping, dry cleaning, legal help and niche publishing. Nor, more surprisingly, does Infusionsoft provide inbound marketing (search engine optimization, paid search tracking, Web analytics, detailed activity tracking, blogging, etc.)

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 10, 2014

Marketo’s published diagram lists three major functions at the platform layer – decisioning (a.k.a. The obvious answer is they should be the same: after all, we want a unified customer experience across the entire life cycle, so all departments delivering those experiences should be on the same platform.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

JANUARY 18, 2007

Somehow a paper published in 2005 by IBM’s financial services CRM group, “Creating a 20/20 customer experience: From customers to advocates,” recently found its way to my desk. I commented briefly on Net Promoter Scores here here, and they’ve also come up in Ron Shevlin’s Marketing ROI blog and Adelino de Almeida’s Profitable Marketing ).

Paper 120

Paper Work Management Marketing Management SIC 120

Customer Experience Matrix

JANUARY 24, 2018

After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well. Non-CDPs may or may not.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

MAY 27, 2014

Specifically, it connects Web advertisers with Web publishers for processes including negotiating media buys, storing and distributing advertising materials, checking for click and pixel fraud, and delivering leads the publishers have captured. I even mentioned them briefly in a blog post in late 2012.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

AUGUST 18, 2016

It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. If you’re underwhelmed by the sophistication of this approach, bear in mind that many people have published detailed and rigorous descriptions of how ABM works. I didn’t see any point in duplicating their efforts.)

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

JANUARY 14, 2019

Much more convenient than copying this blog post if you want a reference copy.) I haven't published links because links change too often to be useful. Online survey of more than 400 advertisers, marketers, fundraisers, publishers, technology developers and marketing service providers. For now, let's just get to the good stuff.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

DECEMBER 26, 2014

But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. Identities are hidden in both directions, so the parties can’t easily circumvent the service to work together directly in the future.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

NOVEMBER 1, 2014

This blog post is my compromise: I’ll publish them here, which will make dropping them from the actual presentation much less painful. Every bit of presentation-giving advice, training, and experience I’ve ever had tells me that these illustrations will distract attention from my points rather than reinforcing them.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Planning 120

Customer Experience Matrix

SEPTEMBER 27, 2014

This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Current implementations are mid-size and enterprise firms in B2C industries including retail, publishing, financial services, utilities, telecommunications, sports and travel.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Customer Experience Matrix

JULY 7, 2009

One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago. There has been some learned discussion of the causes of LucidEra’s collapse on Timo Elliot’s BI Questions Blog. For more insight based on comments by LucidEra managers, see this post on the Datadoodle blog.] penetration.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

Customer Experience Matrix

OCTOBER 11, 2012

Looking over the published materials and listening to the investor relations conference call, it seems that ExactTarget’s motive was gaining access to Pardot’s lead nurturing and scoring capabilities. . $95 But Pardot was also the only major marketing automation competitor without serious outside funding.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Customer Experience Matrix

NOVEMBER 17, 2010

The new release also adds real-time social media monitoring (directly for Twitter and Facebook , and through Collecta for blogs, YouTube and other sources). These features are certainly useful. Although LoopFuse might eventually add those functions, it hasn't yet and isn’t necessarily moving in that direction.

Loopfuse 120

Loopfuse Traffic Work Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 21, 2011

The most intriguing was published last September by Adobe and Econsultancy. Raab Associates does have its own model of a complete marketing architecture. But before presenting it, let's look at some other opinions. I found three surveys that address the issue.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 5, 2008

Since this is of interest to at least some regular readers of this blog, I suppose it’s okay to give you all an update. Incidentally, I am not being coy in mentioning the matrix without publishing the details. Once I finalize the matrix itself, I’ll probably include it in a blog post or make it available for download.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 30, 2016

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. You can download the full survey report here (registration required) and I’ve already written some analysis on the Institute blog. All central customer databases are not equal.

Marketing Automation Services 120

Marketing Automation Services Ad Building Marketing Management Budget Programs 120

Customer Experience Matrix

DECEMBER 13, 2008

I’m really curious to learn what you think (on the assumption that “you”, the readers of this blog, include many demand generation vendors and users). Would you participate in the testing, knowing the results were going to be published in a database? What Do You Think? Would you pay to have the tests done?

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

MAY 1, 2018

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. With the issue now attracting much broader public attention, I’ve backed off my own coverage.

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159